05/04/2026
According to a survey of 750 B2B marketing leaders, roughly 25% of B2B marketing spend fails to translate into measurable pipeline or revenue impact. In the U.S. alone, that adds up to around $25 billion a year in activity that doesn't move the business forward.
That's a huge amount of money spent on strategies that may look good on paper, but that don't produce actual results.
The companies that are growing aren't spending more — they're spending smarter. They have proven systems that generate real, measurable revenue. That's exactly what Winsby helps businesses do.
Read the full article below!
https://www.demandgenreport.com/demanding-views/b2b-marketers-are-wasting-a-half-centurys-worth-of-super-bowl-ads/51698/