Flowers Communications Group (FCG)

09/22/2023

📸 with the founders of ! Today, we're shining a spotlight on their incredible 1961 apparel launch, a powerful reminder of history. In 1961, the PGA lifted its Caucasian-only clause, paving the way for people of color to compete. 🏌🏾⛳️ ✊🏾

09/12/2023

: 🍪 Through its Ingredients for Success initiative, Famous Amos has curated a community of Black small business owners comprised of 30 finalists and winners impacted by the grant competition. 📊

To foster ongoing relationships within the group, Famous Amos and the National Black Chamber of Commerce (NBCC) hosted the program’s first Alumni Think Tank in Washington D.C. to provide an environment for resource sharing, networking, and mentorship designed to support them along their entrepreneurial journey. ✨

08/26/2023

⭐ Women are a true embodiment of leadership, courage and change! Today, we celebrate , commemorating the 1920 certification of the 19th Amendment to the Constitution, granting women the right to vote.

Shout-out to our fierce team of women pushing for positive change and to amplify marginalized and diverse voices through every facet of the work we do! 💯

Give a shout-out to the fierce women in your life in the comments below. 🔥

08/22/2023

When the Supreme Court ruled against in college admissions, the decision stunned communities of color and allies. The conversation, unfortunately, has also trickled into the industry as opponents of affirmative action are now challenging Diversity, Equity and Inclusion (DE&I) initiatives.

Discover fresh insights from our blog as our Managing Director, Jasmine Flowers Mazyck, delves into the potential ramifications of this ruling on initiatives.

Also, don't miss out on joining the dialogue! Mark your calendars for the upcoming panel event, The 3 Rs of DEI Communications, presented by PRSA Chicago and hosted by FCG. Save the date: August 30th, 5:30 p.m. at The Lighthouse, 303 E. Wacker Dr., 30th Floor, Chicago, IL 60601. Secure your spot by registering at prsachicago.com.

Let's keep the conversation alive and dynamic. Follow these hashtags to stay engaged:

https://shorturl.at/ejRV7

08/14/2023

FCG is the proud host of PRSA Chicago’s upcoming panel, 3Rs of DEI Communications (Relevant, Relatable, Real). The event will take place on Wednesday, August 30th at The Lighthouse located at 303 E. Wacker Dr. on the 30th floor from 5:30 to 8:00 p.m.

Join us as experts, including our own EVP of People + Culture and DEI, Sharron Banks, discuss the state of communications and how the 3Rs can guide best practices in a DEI initiative.

Engage in the discussion and take the opportunity to network with industry friends. REGISTER NOW at https://shorturl.at/adew6

06/21/2023

Our next quote in our Pride Month series comes from American Gay Liberation and Gay Rights Activist, Sylvia Rivera, who vocalized her thoughts on being "unapologetically you" as a member of the community. Rivera, a forerunner in the fight against gender identity discrimination, is recognized as a key figure in the LGBTQ+ movement.

06/19/2023

It's Juneteenth! This day commemorates the official end of slavery within all 50 states after the civil war. As a Black women-owned agency, FCG recognizes the importance of celebrating such an impactful day. Take a look at how you can also celebrate this significant holiday!

06/18/2023

Happy Father's Day!

In our latest blog post Mike Royston, VP of Integrated Marketing, honors Father's Day by exploring how brands are changing perception around "The Father's" role.

For many countries across the globe, the third Sunday in June marks a day to celebrate dad: Father’s Day. This […]

05/26/2023

In continuing our Small Business Tips Series, Group Creative Director, Mark-Anthony shares his insight on how to increase brand recognition!

1. Invest in data and insights to fuel strategic decisions. This will help develop communication and creative implementation. If a brand makes this a primary focus, selling to consumers becomes effortless due to their effective communication, call to actions and a higher level of cohesion across multiple platforms.

2. Keep it simple. Some of the most memorable logos are minimalistic. Establish a brand mark that is easy for consumers to recall and make sense for your brand story.

3. Saturate social and the digital space with your colors, patterns, logos, and graphics in a consistent manner. Focus on creating designs and content your audience would want to share or can relate to. Leverage low hanging fruit like posting on social media and or friends in the local area.

05/25/2023

In the face of adversity, still we rise. Today, we remember George Floyd and the countless others who have fallen victim to injustice. Their stories fuel our determination to fight for equality and a brighter future.

Let us never lose hope. Despite the challenges, we stand firm, united in our pursuit of a society where everyone is treated with dignity and fairness. We refuse to accept a world marred by discrimination.

Together, we can dismantle systemic racism and create lasting change. Our voices will be heard, and our actions will make a difference. The struggle for equality continues, and we are committed to rising above the darkness.

George Floyd's memory serves as a reminder that the fight is not over. We must keep pushing for justice, challenging the status quo, and ensuring no more lives are lost to senseless violence.

Today, we rise. We rise in solidarity, determination, and belief that a better tomorrow is within reach.

04/26/2023

Still flying high on 32 years of FLOW. Check out a few key moments from then to now...but the best is yet to come!