Spool

Spool Founded by a cohort of media and agency ex-pats, Spool believes a new agency model is needed for today’s companies and brands. So we built it.

12/18/2025

2025 was a banner year at Spool highlighted by some incredible work for our clients, exciting new business wins, hitting agency and industry milestones and having more fun than one agency should be allowed to. Oh, and toss in a fresh new Spool rebrand & website to boot. Thank you to everyone who was along for the ride in 2025, we couldn’t be prouder to call you friends and colleagues. Now, onwards to 2026!

12/17/2025

Feeling grateful as we wrap up another year 🤍
To our clients, partners, and friends, thank you for your trust and the meaningful work we’ve created together.

Instead of gifting this season, we donated to Feeding America, providing 5,000 meals for families facing hunger. Their work is more important than ever as many households navigate changes to SNAP benefits, and we’re proud to support the impact they make every day.

Thank you for being part of our fabric. Wishing you rest, warmth and a little extra joy this holiday season.

12/05/2025

New look. New flow. Same Spool
Our refreshed site just dropped - check it out 👀
spoolmarketing.com

Today on World AIDS Day, we honor the lives lost to HIV/AIDS, the loved ones who carry their memories, and the millions ...
12/01/2025

Today on World AIDS Day, we honor the lives lost to HIV/AIDS, the loved ones who carry their memories, and the millions living with HIV around the world.

It also holds personal meaning for the team. Both Jimmy and Catherine participated in the 2018 AIDS Lifecycle Ride, cycling 545 miles from San Francisco to Los Angeles and helping raise more than $15 million for HIV/AIDS services. Their experience reflects Spool’s long-standing commitment to equity, dignity, and standing with communities most impacted.

The work is not over. Spool stands in solidarity today and always, believing that a world without AIDS is within reach.

When the 3 p.m. slump hits… make it Werther’s O’Clock.We created the Sweet Treat Mug giveaway to turn caramel cravings i...
10/10/2025

When the 3 p.m. slump hits… make it Werther’s O’Clock.

We created the Sweet Treat Mug giveaway to turn caramel cravings into a mindful ritual, and today’s the final day to win one.

Enter to win from the link in stories before the clock runs out! 🕛

We’re so excited to welcome back from maternity leave!At Spool, one of our core values is authenticity. We believe in s...
08/20/2025

We’re so excited to welcome back from maternity leave!

At Spool, one of our core values is authenticity. We believe in showing up fully as ourselves and leading big, full lives outside of work. That’s why we provide three months of fully paid family leave, plus a fourth month of fully paid, flexible transition time, where new parents return at 50% and gradually work their way back. We know this is a big life change, and we want to make it as gentle as possible for our people and their families.

Before becoming a mom, Taryn was a shining example of living life to the fullest — traveling, attending plays and concerts, taking classes to learn new things. Now, she’s embracing motherhood with that same spirit, little one in tow.

Welcome back, Taryn, we’ve missed you!

We’re thrilled to share that Spool has been named one of the Best Agencies in the U.S. by ! 🏆🇺🇸✨ A huge thank you to our...
04/10/2025

We’re thrilled to share that Spool has been named one of the Best Agencies in the U.S. by ! 🏆🇺🇸✨

A huge thank you to our incredible clients, partners, and the entire Spool team. Your trust and collaboration make achievements like this possible.

Let’s go!!! 🧵🚀🎉

From Intern to All-Star 🌟Join us in celebrating Anna McAndrew’s well-earned promotion to Senior Account Executive!Anna s...
04/09/2025

From Intern to All-Star 🌟

Join us in celebrating Anna McAndrew’s well-earned promotion to Senior Account Executive!

Anna started as an intern and has grown into a media relations powerhouse and trusted client partner. Whether she’s leading celebrity launches, driving standout coverage, or tackling every detail of an activation she shows up, digs in and delivers. In short, she’s the epitome of Spool’s values.

Congrats, ! We’re lucky to have you on the team.

Last week at Expo West, we saw the innovation and momentum driving the natural products industry. Founders are creating ...
03/10/2025

Last week at Expo West, we saw the innovation and momentum driving the natural products industry. Founders are creating products that meet evolving consumer needs while building strong, sustainable businesses. Here are the biggest trends that stood out:

🍗 High-Protein for GLP-1 Users. Brands like Supergut are launching protein-rich foods to support muscle maintenance for consumers using GLP-1 weight-loss medications.

🌍 Global Flavors on the Rise. International cuisines are making their way into mainstream packaged foods. Fly by Jing’s chili-oil-infused rice with Lundberg Rice is a great example.

🦠 Gut Health Innovation. Probiotics, prebiotics, and fermented foods remain strong. Kuli Kuli’s moringa powders with magnesium and Lion’s Mane show how brands are evolving in this space.

🌱 Plant-Based with Better Flavor. The category is shifting toward better taste and texture. Meati Foods’ plant-based meats are setting a new standard.

⚡ Energy in Every Format. Drinks, bars, and more are booming. Death Wish Coffee’s ready-to-drink lattes balance energy and clean ingredients.

🥜 Allergy-Friendly Foods Expanding. More brands are developing safe, prepackaged foods for dietary restrictions.

🍄 Functional Fungi Growth. Mushroom-based products like M2 Ingredients’ Lion’s Mane and Reishi blends are gaining traction.

🍯 Honey-Based Products Trending. Wedderspoon Organic’s Manuka honey highlights honey’s growing role in food and wellness.

💧 Hydration Gets Functional. Brands are going beyond electrolytes, with beverages infused with added nutrients, some even HSA-approved.

☕ Functional Coffee and Tea. Everyday beverages are getting a wellness boost, like Numi Organic Tea’s Matcha Maca lattes with adaptogens.

💊 Personalized Nutrition for Women. Tailored supplements and functional foods are seeing major growth, especially in women’s health.

🧴 Clean Beauty Expands. More non-toxic skincare, haircare, and personal care brands are reaching the mainstream.

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