04/16/2026
Introducing Brim!
is a small garage winery based in Traverse City, Michigan, that came to us for the whole package: naming, brand strategy, visual brand identity, and packaging design.
A core tenet of the Brim brand is to be “reflective”. A simple belief that the wine should communicate the place it comes from. Fruit grown here, made here, enjoyed here, and meant to taste like here.
We brought that philosophy to life on the bottle by turning the Brim logo mark into a frame for light. Screen-printed on clear glass, it’s a window to the wine itself: its color, its clarity, its honesty. Each vintage and varietal gets a distinct print color, creating a system that can expand as the portfolio grows, changing each year alongside the harvest.
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