Semasio

05/31/2023

In 2019, we launched with a commitment to challenge the status quo.

We identified a crucial challenge faced by the cannabis industry — achieving compliance at scale. Our product and methodology empowered burgeoning cannabis and CBD brands to prioritize performance, liberating them from compliance concerns. In doing so, we sparked a transformation in marketing for highly regulated industries.

As the trusted partner for cannabis and CBD data, our progressive audience segments began delivering unprecedented results, even for advertisers outside the cannabis domain. Solutions, initially intended for highly regulated industries, emerged as essential tools for mainstream consumer brands eager to create significant impressions.

As 2022 ushered in stricter privacy regulations and a shift towards omnichannel digital marketing, we responded proactively. We welcomed Semasio, a pioneer in advanced contextual targeting solutions, into the Fyllo family.

Fast forward to today, Fyllo is on a mission to power outperformance in privacy-first world. We are helping marketers from emerging brands to Fortune 500 companies, navigate the delicate balance between personalization and privacy, reach and relevance, safety and scale, all without compromise. And it's in this balance that we find a winning formula for advertising.

Now our gaze is fixed firmly on the horizon—a future teeming with innovation aligned with our mission. We're not just ready to participate in the privacy-first performance revolution; we're set to lead it.

Join us.

Learn more about our mission at www.hellofyllo.com.

05/11/2023

This week on Alchemy, we had the pleasure of Brad Roth, Partner & President at Known joining the show.

Brad discusses building a future-proof agency for modern marketers, adapting to technological advancements shaping the advertising landscape and Known's unique approach that named them Ad Age A-List 2023 Data and Insights Agency of the Year.

Listen to the episode: https://hellofyllo.com/podcasts/brad-roth-partner-president-known-originals

05/09/2023

Are you prepared for warmer weather and spikes in spending? These 5 targeting strategies can help you take advantage of increased consumer spending in the coming months and beyond.

With the expected increase in consumer spending this summer, it's more important than ever for marketers to have a solid targeting strategy in place. Whether you're looking to promote travel, outdoor activities, or summer apparel, these recommendations can help you cut through the noise and capture....

05/04/2023

Twitter opening its advertising doors to cannabis is a promising signal of the industry's progress thus far.

While it provides an opportunity for brand building, as Fyllo's own Jeff Ragovin puts it "channels like programmatic, connected TV, out of home and experiential" provide better bets when it comes to driving conversion.

Thank you, Terry Stanley and Adweek for including our perspective in this invaluable and timely outlook.

The social platform's revised guidelines offer more marketing options.

05/04/2023

This week, Free AF Founder Lisa King joins Alchemy to discuss launching an alcohol-free canned cocktail brand, expanding into Sprouts Farmers Market nationwide and the rise of the "California Sober" movement.

Listen to the episode: https://hellofyllo.com/podcasts/lisa-king-founder-free-af

05/03/2023

Our Chicago team had another incredible day at Ronald McDonald House Charities (RMHC) serving up a heartwarming Meal of Love. Thank you for having us and for all that you do.