08/30/2024
3 Misconceptions About Growing Brands.
Every business owner is trying to grow their brand. I talk with them daily.
Here are 3 common Misconceptions I hear from business owners.
1. They want instant gratification.
Often the desire for instant gratification can shoot people in the foot. They want the one ad that creates enough urgency to cause people to respond immediately. This is also the ad most likely to be forgotten when your special offer expires. Instead think long term and build an identity for your brand in the minds of your target audience.
2. Creating Ads instead of campaigns.
Many business owners want one ad, to tell the whole story and get a sale or a deal. They overload their target audience with all the things their brand does and the value they bring and the target audience forgets them all. Instead focus on campaigns with multiple ads. Each ad should have 1 powerful point to get across to the target audience. Repeat these points so they stick in your target audiences’ mind. Use the campaign to educate and entertain your audience in a way they will remember and a way that compels them to take action.
3. Unsubstantiated Claims
Businesses often claim to have exactly what the customer wants. The “highest quality for the lowest cost.” Everyone says this and people are tired of hearing it. Instead you need to back up your claims. For example, if you head over to HawkeMedia.com you can view our case studies and see real numbers from real clients. You can also see the many awards we’ve won for “Marketing Excellence” from third parties.
We back up our claims and you should too!
Now, if you want to talk with me about how to really grow your brand, with real results, then send me a message and I’d love to chat.
