ReelPaws

04/15/2026

UPDATE: SUBMISSIONS CLOSED] Wow! We have received an incredible number of talented applicants and are officially closing the casting call at this time. Our team is now moving into the review phase. If you have already emailed us, thank you for your patience as we look through every submission. We will be in touch with the owners of the dogs we’d like to move forward with.
~RP Casting 🐾

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CASTING CALL: DOG TALENT

CHICAGO AREA - PAID OPPORTUNITY
We’re casting ONE dog to appear in an upcoming video commercial project for a major fast food restaurant.

Looking for a small to medium-sized dog that will be working on a professional commercial set. If you think your dog might qualify, we want to hear from you!

Bonus if Pomchi breed, but not required.

DETAILS:
- Must be reliable and available for these filming on April 28th in the Chicagoland area
- Commercial project

REQUIREMENTS:
- Any breed welcome (preference for Pomchi, King Charles Cavalier Spaniel, Jack Russell Terrier, but other breeds will be considered)
- Dogs should be comfortable working with actors or being around new people
- Expert command of sit, stay, and basic obedience
- Must be able to hold a sit & stay while owner is 20 feet away and in a distracting environment
- No history of aggression or biting
- Dog in overall good health, up to date on all immunizations
No previous experience required

HOW TO APPLY: email [email protected]
1. Owner name, email, best phone #
2. City/state where currently located (if out of state, confirm you are able to travel to Chicago, IL with your dog on the day of shooting)
3. Dog’s name, age, M/F, and breed (or breed mix)
4. Please submit 2-3 Photos
5. Any list any relevant training or past on-set experience (if available)
6. Confirm you are available on the date of 4/28 (must be available entire day, the exact call time will not be known until a couple of days before)

Thank you for your interest!

04/03/2026

The pet industry isn’t just growing, it’s professionalizing. 🐾

Innovation in product development is driving the next wave of industry growth, but a "new product" is only the beginning. To command premium pricing and retail space, you need a strategic engine behind you.

At ReelPaws, we’ve spent 15 years helping over 300 companies navigate this exact curve. From the Launchpad of proprietary formulation to the Engine Room of data-driven scaling, we provide the infrastructure that turns innovation into market dominance.

The pace of innovation is accelerating. Is your brand infrastructure ready to keep up?

🚀 Explore the ecosystem: reelpaws.com

03/14/2026

☘️ Feelin’ Lucky!

Is there anything better than a pup ready for the parade? We’re celebrating St. Patrick’s Day the only way we know how: with some festive frames and a lot of luck.

Whether your pet is hunting for a pot of gold or just a few extra treats, we hope your day is filled with green, gold, and plenty of tail wags!

Happy St. Paddy’s Day from the team at ReelPaws! 🐾✨

03/05/2026

The U.S. pet market is projected to surpass $160B this year, but for international brands, "crossing the pond" is a high-stakes gamble, not a guaranteed win.

Why do successful overseas brands often struggle to scale in the States? It’s rarely the product. Usually, it’s the infrastructure.

From navigating the FDA/AAFCO regulatory landscape to "Americanizing" brand storytelling, the gap between a global vision and U.S. retail dominance is wider than most founders realize.

At ReelPaws, we’ve spent 15+ years acting as the "U.S. Launchpad" 🚀 for category leaders. We’ve distilled our framework for 2026 into our latest strategic guide.

What’s inside:
✅ The "Trust Test": Navigating U.S. regulatory compliance.
✅ Localization vs. Translation: Why your visual assets must be "all-American."
✅ The Omnichannel Blueprint: Balancing DTC, Amazon US, and Specialty Retail.
✅ The Boots on the Ground Model: Reducing ex*****on risk from overseas.

Read the full 2026 Strategic Roadmap here: https://www.reelpaws.com/post/us-pet-market-entry-strategy-2026-guide

Entering the U.S. pet market requires more than just a product; it requires a strategic pet marketing ecosystem. In 2026, success for international brands depends on clinical authority, localized brand infrastructure, and high-stakes creative ex*****on. From navigating AAFCO complexities to leveragi...

03/03/2026

The "COVID tailwind" has officially ended. 📉 Six years ago, pet spending was driven by constant proximity and emotional impulse. Today, pet parents are back in the office and their wallets are more rational.

Is your brand still marketing to the 2020 pet parent? Or are you solving the 2026 problems of separation anxiety, long-term wellness, and "worth-it" premiumization?

At ReelPaws, we help brands evolve their ecosystem for the modern era. Check out our latest blog for the full breakdown!

If your pet brand has been feeling a bit of a "gravity check" lately, you aren’t alone in this experience. The pet industry, which has historically been resilient and adaptive, has recently encountered some challenges that have led many brands to reassess their strategies and operations. For the l...

02/26/2026

We love our clients. And we love turning great products into brands people trust, recommend, and come back to. 💜

02/23/2026

The pet industry is moving faster than ever. Are you keeping up? 🐾

At ReelPaws, we don’t just follow trends, we build the ecosystems that create them. From award-winning marketing strategy and product consulting to world-class production in our Chicago studio, we are the agency behind today’s fastest-growing pet brands.

Whether you're a global leader or an ambitious startup, we provide the sharp strategy and fearless creative needed to stand out and scale.

Ready to lead the pack? Let’s build something successful together.
🔗 www.reelpaws.com

11/25/2025

🐾 Team Pet Spotlight: Baby 🐱✨

Nobody puts Baby in a corner—unless it’s a sunbeam, then she’ll stay there all day. ☀️😼

As our remote team’s resident supervisor, Baby’s daily tasks include keyboard naps, attending Zoom meetings uninvited, and judging our design choices.

11/12/2025

👀 Pet parents judge with their eyes first. Before they ever read the label or try what’s inside, your packaging is already selling (or not). 🐶✨

That’s why design isn’t just decoration—it’s your first impression, your silent pitch, your trust builder.

Would your bag make a shopper stop and say “this feels right”?

10/31/2025

🎃🐾 Happy Howl-o-ween! Wishing your pups and kitties a night full of crunchy bones, tasty treats, and zero tricks (unless they’re the playful kind). 👻✨

10/14/2025

Throwback to this adorable photoshoot with Fussie Cat! 🐾📸 Little kittens - what’s not to love? Swipe to see the behind-the-scenes magic.

Who else would love to have kittens at their work? 😻