Square 2

07/21/2025

The same great team is still behind the scenes but we now have a lot of new industry news, assets, videos and more we are eager to share. Follow us over at Sales Empowerment Group!

07/02/2025

As you may have heard, Square 2 is now part of the SEG family.

SEG's Eric Moore recently had the opportunity to speak with Selling Power about all things sales and snuck in a tease for Tandem (which hadn't yet been named). We're not just adapting to AI, we're using it to change the sales training game with a platform that combines cutting-edge AI with the Action Selling methodology.

SEG's Tandem by Action Selling enables:
* Immersive role play based on your ICPs to help reps practice for meetings
* Personalized coaching and feedback tailored to the 9 Acts of Selling
* Performance analytics designed to help reps refine communication and sales skills

11/15/2024

We love meeting clients in person and getting an on-the-ground tour of their business! Susan Justice, our senior client success strategist, visited Atlanta Rod and Manufacturing Co., Inc. (a Birmingham Fastener, Inc. company) this week to see how they make custom-manufactured fasteners.

Special thanks to John White, Chase Watson, Chris McCaffrey, and Dallas Hemeyer for hosting and showing us around the factory!

09/26/2024

This year’s INBOUND was full of major product releases and even more AI than last year’s event. Check out some of the big headlines, plus a hot take or two.

This year’s INBOUND was full of major product releases and even more AI than last year’s event. Check out some of the big headlines, plus a hot take or two.

09/10/2024

Companies start engaging in hit-or-miss marketing for a lot of reasons. Learn the 10 most common causes and how to start addressing them.

Companies start engaging in hit-or-miss marketing for a lot of reasons. Learn the 10 most common causes and how to start addressing them.

08/27/2024

Taking the time to think through your business goals will help your content perform significantly better. Learn four ways to make the most of your content marketing efforts.

Taking the time to think through your business goals will help your content perform significantly better. Learn four ways to upgrade your content marketing.

08/20/2024

For the companies that do sustainable marketing well, it’s truly a part of their DNA. It is written into their mission, it is a focal point of their core values and it guides most if not all of their business decisions.

Find out how you can make sustainability an authentic part of your story.

Learn about sustainable marketing, why it’s growing in popularity and how you can make it an authentic part of your story.

08/13/2024

The sales and marketing divide is as old as capitalism. Learn how sales training can help bridge the gap and drive better results for your business.

The sales and marketing divide is as old as capitalism. Learn how sales training can help bridge the gap and drive better results for your business.

08/06/2024

It doesn’t matter what you call it, stop engaging in hit-or-miss marketing. Discover whether you’re doing it by honestly answering 12 questions in this blog post.

It doesn’t matter what you call it, stop engaging in hit-or-miss marketing. Discover whether you’re doing it by honestly answering 12 questions.

07/25/2024

Learn how to evaluate a website to optimize your company’s online presence and boost conversions with a playbook designed specifically for marketers.

Learn how to evaluate a website to optimize your company’s online presence and boost conversions with a playbook designed specifically for marketers.