Ice Nine Online

05/07/2026

Grateful for this incredible 5-star Google review. Being called a "dream collaborative partner" means everything to our team! 😁

03/25/2026

When a B2B buyer searches for a solution on Google, they don't see one result. They see a page full of them. The question is how many of those positions belong to you.

Here's what that looks like across a commercial query today:

AI Overview -- Citations at the top of the page shape how buyers understand the competitive landscape before they click anything. Being included there puts your brand inside Google's narrative about the category.

Top paid position -- Guaranteed visibility. When the same company holds the top ad spot and the top organic result, the combined presence signals authority, even if the buyer doesn't consciously notice the overlap.

Video carousel -- YouTube results are now surfacing on many commercial queries. If you have content matched to what buyers are actually searching, you can own visual space that a lot of competitors are ignoring.

#1 organic result -- Still the place where serious evaluation happens. Most buyers eventually land here to go deeper.

Third-party sites -- Industry directories, review platforms, and comparison sites rank independently for "best vendor" searches and function as outside validators. Showing up there at the same time you appear in ads and organic results compounds credibility.

Secondary SERP features -- People Also Search For, related panels, recommendation modules. Lower volume individually, but each one is another exposure point.

The common thread is repetition. Buyers who encounter the same brand across multiple sections of the same results page build familiarity faster than any single placement can create alone.

03/11/2026

We're appreciative of this fantastic review we just received for a recent website rebuild project!

"Ice Nine was a fantastic partner from start to finish." 😁

02/03/2026

If your company attends events and tradeshows throughout the year, publish an events calendar blog post in Q1.

Here’s why:

• It clearly signals to prospects and customers where they can meet you in person

• It captures high-intent event SEO/GEO searches (event name + year, exhibitors, attendees, etc.)

• It creates early awareness that you’ll be at the event

• It strengthens brand entity signals for + AI search ( )

• It becomes a central internal-linking hub you can use year-round

• It positions your company as a well-organized, marketing-savvy brand

• For smaller or niche events, I’ve seen these posts rank on page one, sometimes side-by-side with the event site itself!

Bonus: Update the post as events get closer, link to post-event recaps, and reuse it across sales, email, and social.

01/19/2026

LLMs like ChatGPT lean on third-party signals to establish a company’s credibility. In practice, most AI answers are built from multiple independent sources rather than a single brand-controlled asset.

We published a short breakdown of how to build high-credibility third-party signals that actually influence AI outputs, based on how models source information today.

Enterprise buyers and B2B audiences are turning to AI assistants and search agents to evaluate vendors, compare solutions, and identify emerging trends. These

01/05/2026

We just received this fantastic client review. What a motivating way to start the new year! 😁

12/31/2025

Happy New Year! 🎆 Cheers to new beginnings, big goals, and an amazing 2026 ahead! 🥂

12/12/2025

Over the past few months, we've seen a consistent pattern across multiple WordPress sites. Content with clear author bylines and well-structured author pages is outperforming similar content without them, often by a meaningful margin in impressions and traffic from Google, Bing, and ChatGPT.

We documented the exact approach we're using, why authorship has become a stronger E-E-A-T signal for both SEO and AI systems, and how to implement it cleanly in WordPress. If you’re investing in expert content but not reinforcing who created it, this is a practical optimization worth considering.

Over the past few months, I've been seeing a consistent pattern across multiple WordPress sites.Posts with real author bylines and properly built author pages

11/27/2025

🍁 Happy Thanksgiving from Ice Nine Online! We’re grateful for our amazing clients, partners, and community who make everything we do possible. Wishing you a wonderful holiday filled with joy, connection, and great food! 🦃✨

11/26/2025

You can now add annotations in Google Search Console by right-clicking on the performance chart. If you experienced a decrease in impressions following Google's removal of the &num=100 parameter, you should probably note this in your account.

Here's a copy/paste annotation you can add in mid-September 2025 (on the date you see a drop in impressions, if you do):

"Note: Drop in impressions starting Sept 2025 is due to Google’s removal of the &num=100 parameter."

If you want to learn more about Google's &num=100 change and how it impacts GSC data, check out our post: https://icenineonline.com/blog/googles-num100-removal-in-september-2025-why-your-search-console-impressions-dropped-and-rankings-look-better/

11/20/2025

UTM parameters are short pieces of text you add to a URL so you can track where your traffic is coming from. They help Google Analytics 4 (GA4) tell you which campaign, platform, or ad brought someone to your site. Without them, traffic often shows up as “direct,” which means you won’t know what actually drove the visit.

UTM parameters are short pieces of text you add to a URL so you can track where your traffic is coming from. They help Google Analytics 4 (GA4) tell you which