Imagination agency

11/14/2023

We’ve had a busy few months here – attending conferences, new people joining The Mx Group and creating content and work that helps marketers grow their business.

If you missed any of this, you still have a chance to get all the updates on our news, insights, work and more by following The Mx Group on their social media platforms.

Stay connected! Follow The Mx Group. ⤵
● LinkedIn: https://www.linkedin.com/company/themxgroup/
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07/13/2023

Eight months ago, Imagination joined The Mx Group, combining two best-in-class agencies. We invite you to continue with us on our journey by following The Mx Group’s page.

By 2024, Imagination's page will no longer be in use. We will continue to share content marketing insights, creative innovations, industry news, cutting-edge marketing strategies and more from your favorite Imagineers, but you will have to follow The Mx Group to stay in-the-know.

The countdown starts now!

You can learn more about us joining The Mx Group here and discover how we plan to make an impact for all our clients: https://bit.ly/3Od6J92

06/29/2023

So many options for inspiring podcasts, but how do you choose? The Mx Group asked a few of their leaders to share some of their favorite podcasts.

Be sure to share your favorites in the comments and help us all get inspired. Then, check out the link to the white paper and learn how to get your brand's podcast started!

06/27/2023

Day 1 of SIIA 's AMPLIFY 2023 conference is underway! Looking forward to two days filled with content and marketing insights from some of the best in the business including our own, Cyndee Miller and Laura Marzec.

The Mx Group's Cyndee Miller and Laura Marzec are on their way to Washington D.C. for SIIA's AMPLIFY 2023. If you'll be in attendance, be sure to ask them about their session – Social Storytelling in Action.

Cyndee and Laura will share actionable steps associations can take to transform ho-hum social posts into refreshing and dynamic content that stops the scroll.

If you can't make it and want to learn more about the future trends shaping social media, you can download the Social Media Marketing Trends report featuring Laura.

https://bit.ly/42VrcTV

06/09/2023

Another way to give your podcast strategy a boost is to add some video. Visit the link with The Mx Group to learn more.

Audio might not be enough. Nearly half of people say they’d like video to accompany their podcast, according to a 2022 Morning Consult survey. Why? Audiences enjoy watching the facial expressions and reactions of hosts and guests. Plus, 50% say they can focus better on the content when watching a video.

Read more on why video should be part of your podcast strategy:
https://bit.ly/3CaTrTX

05/25/2023

When creating a content marketing strategy, "you need to think omnichannel and atomization." – James Meyers.

If you missed B2B Marketing's Ignite USA conference and our presentation, "3 Essentials of a Successful B2B Content Program," you can still connect with us to learn more about our content by the SEA strategy.

05/22/2023

Tomorrow, James E. Meyers – SVP and managing director, content marketing & Imagination – will be sharing critical components that will help you revive your B2B content.

Learn more about the session, "3 Essentials of a Successful B2B Content Marketing Strategy," happening at B2B Marketing's Ignite USA conference!

In 5 days, B2B marketers from around the globe are coming to Chicago for B2B Marketing's Ignite USA conference. We are excited to sponsor this premier B2B event and present our thoughts on the state of B2B content programs.

We hope you'll join our session – 3 Essentials of a Successful B2B Content Program – where media & publishing lifetime achievement award winner, James Meyers, will share how marketers can win share of voice, trust and leads.

Learn more about our session and reserve your spot!
https://bit.ly/3oe25xm

05/10/2023

Your audiences are searching for thought leadership content. However, a lot of thought leadership isn’t that great — and even the people cranking it out know it.

Only 33% of thought leadership producers believe that the overall quality of their content is very good or excellent. And that number drops to 29% among execs, according to a 2022 report by Edelman and LinkedIn.

In our latest white paper, learn how launching a podcast can help your brand create engaging content your audiences are hungry for.

So, you wanna be a thought leader? One of the best ways to build cred — and connection — with your audience is by adding a podcast to your marketing lineup. Everyone’s got their own pain points. And with a little research, brands can create a podcast that provides and provokes solutions, all while answering the most pressing (and searched) questions.

Plus, it’s a powerful way to highlight the insider knowledge and super-smart SMEs at your company. Include them in the conversation — and showcase your distinct POV.

To learn more about how to start a podcast for your brand, click here: https://bit.ly/42yqTyL

04/18/2023

Most B2B buyers prefer to do their own research before making a purchase, and over 70% of the time they use white papers to get informed (Demand Gen Report). In his latest blog post, James Richter, senior content director at The Mx Group, shares 15 ideas for squeezing the most ROI out of your next B2B white paper.
https://www.themxgroup.com/blog/15-ways-b2b-brands-can-maximize-the-roi-of-their-next-white-paper/

04/13/2023

According to marketers in the U.S., podcasts are one of their top sources of business-related content or thought leadership content.

Download our latest white paper and learn about our future-forward predictions on what’s next in podcasting — and which trends have staying power.

The drama of TV. The smarts of a well-reported magazine article. The immersive audio wizardry of radio. Done right, podcasts are like all the best features of media rolled into one beautifully portable package. It’s no wonder listeners are tuning in. And no wonder the smartest companies—from GE to Gucci—are looking to create the next binge-worthy podcast.

Just look at the numbers: 144 million monthly U.S. podcast listeners are expected by the end of 2025, per eMarketer.

And those listeners are frequently part of the prime audiences that marketers want to reach: 43% of B2B and B2C decision-makers in the U.S. report getting their thought leadership content from podcasts, according to Sapio Research. And Buzzsprout says 66% of monthly podcast listeners have a college degree and boast an average annual household income of $75,000 or more.

Click here to get the full download on why podcasts are a must-have in your marketing mix.

https://bit.ly/3o0GQPc

04/11/2023

All month long, The Mx Group will be sharing DX trends that are making an impact across all industries. Follow along to learn how to optimize your business's digital presence.

With more than three-quarters of B2B buyers stating they prefer digital self-serve and remote human engagement, now has never been a better time for B2B businesses to accelerate their digital transformation.

This month, follow along with our SVP of digital experience, Brendan Turner, as he shares DX trends that continue to be a top priority in 2023.

https://bit.ly/3nW2moo

03/16/2023

Three full days of B2B, content strategy, brand, demand and more! Check out The Mx Group's VP of marketing and growth, Brennen Roberts, as he shares his takeaways from The B2B Marketing Exchange conference.