Cision

06/24/2026

Here's something most PR teams haven't fully caught up to yet:
Your social media presence is now directly influencing what AI says about your brand. 💡

AI is a new audience member for your social media content. For PR pros, that means leveraging your feeds to influence how your brand gets cited by answer...

06/18/2026

Spring cleaning isn't just for your closet. 🧹

If your comms strategy is still running on tactics from last year, it might be time to clear out what's not working and make room for what actually is. 💡

Drawing inspiration from organizing guru Marie Kondo, we’ve outlined three key areas to focus on in your PR clean-up.

06/16/2026

No jargon. No fluff. Just the stuff PR pros need to know about search intelligence. 💡

PR pros, the media coverage you earn is literally shaping what those AI platforms say about your brand!

Search intelligence looks at what people are typing into search bars and what it reveals about the questions and intent driving their behavior.

06/15/2026

Are you PR team's media efforts reactive or strategic? 🤔
There's a big difference and it starts with understanding what media intelligence actually means.

06/08/2026

Is your PR team using AI but not quite sure where to draw the line?

Too much AI without enough human oversight can hurt your brand's credibility. That's why we put together a tip sheet to help your team use AI strategically. 💡

Use this tip sheet from Cision to find out the right balance between using generative AI to support PR’s key functions and human intelligence.

06/02/2026

Every PR campaign has the same enemy: skipping steps. 🙅

Whether it's setting too many goals, guessing at your audience, or moving straight into the next campaign without a debrief, the small missteps add up fast.

Follow our checklist of what to do and what to avoid. 👇

Successful campaigns need clear planning, adaptability, coordination, and resource allocation. Find out the do's and dont's for every phase of the campaign.

06/01/2026

June has more moments worth planning for than most teams realize. 💡

Here's your June breakdown. 👇

05/29/2026

PR had a busy May. Here's the full recap. 🗒️

From shifts in media strategy to the moves nobody saw coming, we're breaking down the biggest stories in PR and comms this month, and what they mean four your work in June.

Watch the full recap below and tell us: what's your biggest PR takeaway from May? 👇

05/28/2026

Journalists are juggling smaller teams, a rise in independent creators, and a misinformation landscape.

If you want coverage, you have to be part of the solution, not another email in an already overwhelming inbox.

Here's what our STOM revealed about the pressures journalists are facing right now. 👇

05/26/2026

49% of PR professionals say measuring ROI is their #1 priority, yet most boardrooms presentations are still full of metrics that make leadership's eyes glaze over.

The gap isn't effort. It's translation. We put together 6 practicals ways to prove PR's value in language the C-suite actually responds to. 💡

For PR pros, a major challenge lies in proving to C-suite executives that comms activities aren’t just “nice to have,” but critical to driving business results.