Cision

06/02/2026

Every PR campaign has the same enemy: skipping steps. 🙅

Whether it's setting too many goals, guessing at your audience, or moving straight into the next campaign without a debrief, the small missteps add up fast.

Follow our checklist of what to do and what to avoid. 👇

Successful campaigns need clear planning, adaptability, coordination, and resource allocation. Find out the do's and dont's for every phase of the campaign.

06/01/2026

June has more moments worth planning for than most teams realize. 💡

Here's your June breakdown. 👇

05/29/2026

PR had a busy May. Here's the full recap. 🗒️

From shifts in media strategy to the moves nobody saw coming, we're breaking down the biggest stories in PR and comms this month, and what they mean four your work in June.

Watch the full recap below and tell us: what's your biggest PR takeaway from May? 👇

05/28/2026

Journalists are juggling smaller teams, a rise in independent creators, and a misinformation landscape.

If you want coverage, you have to be part of the solution, not another email in an already overwhelming inbox.

Here's what our STOM revealed about the pressures journalists are facing right now. 👇

05/26/2026

49% of PR professionals say measuring ROI is their #1 priority, yet most boardrooms presentations are still full of metrics that make leadership's eyes glaze over.

The gap isn't effort. It's translation. We put together 6 practicals ways to prove PR's value in language the C-suite actually responds to. 💡

For PR pros, a major challenge lies in proving to C-suite executives that comms activities aren’t just “nice to have,” but critical to driving business results.

05/22/2026

Want to know where journalists are actually spending their time? It's not where most PR pros are looking. 👀

Our latest data reveals a major platform shift in how journalists find sources, stay informed, and engage with PR contacts.

If you're still prioritizing the wrong channels, you're pitching into a void. 😬

Find out on which platforms journalists are spending their time, how they’re using them, and the means for getting their attention – all backed by data.

05/20/2026

The PR professionals earning coverage in 2026 aren't just pitching harder. They are proving more valuable.

Cision’s 2026 State of the Media Report shows what journalists need right now: Verified data, genuine personalization, and outreach that respects their time.

With 53% of journalists opposing AI-generated pitches due to concerns around accuracy and personalization, trust is becoming the advantage.

The full breakdown is in the video. 🎬

Read the full report: https://brnw.ch/21x2EV3

05/18/2026

The secret to better PR isn't a better pitch; it's a better relationship. 💡

51% of journalists are actively using social media to find sources and crowdsource information. That means your next media win could come from a comment, a share, or a well-timed reply (not a cold pitch).

Read our latest article to learn exactly how to show up on social media the way journalists actually want you to. 🔗

Find out on which platforms journalists are spending their time, how they’re using them, and the means for getting their attention – all backed by data.

05/15/2026

Journalists are overwhelmed, under pressure, and over-pitched.

That's not an opinion. It's what 2,000 journalists told us in Cision’s 2026 State of the Media Report.

The findings are a reality check for media relations teams.
PR has become a primary resource of story ideas for journalists, but relevance remains the gap. 72% say fewer than a quarter of pitches are relevant.

Swipe for what journalists really want from PR pros.

📖 Read the full report: https://brnw.ch/21x2wEb

05/13/2026

Do you know what journalists actually want? We do.

Cision’s 2026 State of the Media Report has launched, featuring insights from nearly 2,000 journalists around the world.

The headline finding? PR has become a primary source of story ideas for journalists.

66% of journalists now rely on PR-provided content for story ideas.

But being a source is not the same as being useful.

Relevance, credible data and expert access matter more than ever.

Get the report: https://brnw.ch/21x2sEA