Yes Marketing

Yes Marketing Yes Lifecycle Marketing is a solution provider that brings together multichannel marketing platforms and data, with creative and strategy services.

Privacy Policy Statement: http://www.yeslifecyclemarketing.com/privacy-policy Yes Lifecycle Marketing provides solutions that orchestrate cross-channel marketing communications to drive results and revenue. This is accomplished by leveraging technology, data, analytics, creative, and strategy to activate and optimize insights-driven, real-time, relevant communications. This holistic approach gives

marketers the ability to source a full-service offering of best-of-breed technology and solutions from a single vendor in order to achieve their desired outcomes across all on and offline channels. To learn more, call 1-877-937-6245, email [email protected] or visit www.yeslifecyclemarketing.com.

We're excited to welcome these industry veterans to the Data Axle team!
09/23/2020

We're excited to welcome these industry veterans to the Data Axle team!

DALLAS — September 22, 2020 — After registering a seventeen percent annual growth, Infogroup’s Nonprofit Solutions Division announced five new key hires today. The five new executives, all highly regarded by current Infogroup clients, join the company as it works with nonprofits to embrace new...

We’ve arrived! Yes Marketing is now Data Axle. Stop by and take our new site for a spin:
09/17/2020

We’ve arrived! Yes Marketing is now Data Axle.
Stop by and take our new site for a spin:

Data Axle helps businesses make and save money through data, technology, and services.

09/16/2020

Yes Marketing is now Data Axle! Follow us on Data Axle for the content for updates and the content you’ve loved to see here!

We’re bringing together the right data, services, and technology to help you grow towards your business goals.

Why ‘modelers,’ the data experts in marketing technology, are so needed now --
09/09/2020

Why ‘modelers,’ the data experts in marketing technology, are so needed now --

It's in how they think compared to other roles in the marketing team that makes them incredibly valuable

Preparing for a cookie-free world: Here's how brands can provide value in exchange for first-party data.
09/07/2020

Preparing for a cookie-free world: Here's how brands can provide value in exchange for first-party data.

What is first-party data? First-party data is information that is collected, owned, and managed by your brand on your own prospects and current customers. According to Rob Patton, Infogroup’s Vice President of Strategy, there is some debate in the industry over the definition. Patton says, “Firs...

eMarketer predicts US B2Bs will spend $8.14 billion on digital ads this year, up 22.6% from 2019 when spending was $6.64...
09/04/2020

eMarketer predicts US B2Bs will spend $8.14 billion on digital ads this year, up 22.6% from 2019 when spending was $6.64 billion.

Though the B2B digital ad market represents a small slice of total US digital ad spending in 2020, it is thriving as the coronavirus pandemic continues to plague parts of the world and hinder the economy.

The day is almost here and we can't wait to share it with you! Soon, we'll make our transformation from Yes Marketing to...
09/02/2020

The day is almost here and we can't wait to share it with you! Soon, we'll make our transformation from Yes Marketing to Data Axle. Check out a sneak preview of our new look here:

We don't rest until we know it's right. That’s why we make more than 24 million verification calls per year to ensure our data is of the highest quality and accuracy.

A recent survey found that fewer than one-quarter of consumers feel a connection or relationship with their favorite bra...
08/31/2020

A recent survey found that fewer than one-quarter of consumers feel a connection or relationship with their favorite brands. How can brands better reflect consumer values?

While it’s true that there are certain groups of Americans who feel vastly underrepresented in advertising, it appears advertisers are not doing an adequate job of representing US consumers as a whole. All in all only about 1 in 10 (9%) of the almost 21,000 Americans surveyed by GlobalWebIndex bel...

Are your marketing campaigns ready for the busiest quarter of the year? Hit the ground running on Q4 planning with Hallo...
08/26/2020

Are your marketing campaigns ready for the busiest quarter of the year? Hit the ground running on Q4 planning with Halloween campaigns that will lift their spirits and unique energy moments like World Teacher's Day.

Customer-Centric Monthly Marketing Calendar: October 2020

In honor of our transformation to Data Axle, we chatted with some of our customers (and our parent company Infogroup's c...
08/24/2020

In honor of our transformation to Data Axle, we chatted with some of our customers (and our parent company Infogroup's customers) to reflect on how we've grown together and where we are headed.

This is a 403 error, and it's not as ominous as it sounds. Bitly can only show this page to people who have permission to see it. Maybe what you are looking for can be found at Bitly.com.

Consumers are predicted to spend close to $100 billion on back-to-school shopping this year – even in 2020! Maximize the...
08/19/2020

Consumers are predicted to spend close to $100 billion on back-to-school shopping this year – even in 2020! Maximize the third highest-grossing sales holiday in the U.S. with this quick guide on consumer behaviors (old & new).

Back-To-School By The Numbers

Our own Walter Chistoni discusses the the growing importance of consumer data for client pitches in the uber-competitive...
08/13/2020

Our own Walter Chistoni discusses the the growing importance of consumer data for client pitches in the uber-competitive agency world in this article on DMCNY --

DMCNY (Direct Marketing Club of New York) endeavors to foster, advance, and promote the members’ charitable, educational, scientific and literary interests, as well as their understanding and application of professional direct marketing practices.We are a regional, professional non-profit associat...

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