SearchLab Digital

SearchLab Digital Show up where your customers search. Local automotive SEO and PPC for multi-location brands. We love to teach people about search marketing and paid media.

SearchLab is an agency built by passionate and curious marketing professionals. We love our work, the clients we get the opportunity to work with, and our network of industry friends and partners. SearchLab’s mission is to cultivate long-term mutually beneficial relationships. That’s the way we approach relationships with our clients, employees, vendors, partners, and friends. We frequently share

videos, post on our company blog, and provide workshops about SEO, Paid Media and Analytics. If you’d like to collaborate with SearchLab, or if you’re just curious to learn more, let’s connect. How this whole thing got started…
SearchLab started as a moonlighting gig. Our founder, Mark Bealin, was looking for ways to make a little extra money to support his growing family. It wasn’t long before the “nights and weekends” job became more than he could handle alone. By March 2017, SearchLab was off and running – working out of a tiny shoebox of an office in the Lakeview neighborhood of Chicago. In the first year, the business grew quickly. Really quickly. SearchLab developed a reputation locally throughout Chicagoland. Our Local SEO and paid search services were in high demand and our success generated attention. By September 2017, SearchLab moved into our current Chicago headquarters on the north side of Chicago. Before long, SearchLab began receiving awards and recognition from industry sites like BrightLocal, Clutch, Manifest and Built in Chicago. In 2019, SEO expert Greg Gifford joined SearchLab as Vice President of Search. You can see Greg speak at industry conferences all over the world. Greg’s deep industry knowledge and connections within the SEO community are a huge benefit to SearchLab’s team members and clients. In 2020, paid media expert Mark Irvine joined SearchLab as Director of Paid Media. Mark’s depth of experience has earned him the attention and recognition of the world-side search industry. PPCHero has recognized him as one of the top PPC Influencers every year since 2015. In 2019, Mark was recognized as the most influential PPC Expert by both PPCHero and Microsoft. Today, SearchLab offers Local SEO and Paid Media services to small and medium sized businesses all over the country. We are laser-focused on helping local businesses – in fact, that’s all we do. We’re proud to have built an agency that offers large agency capabilities but with the enhanced attention of a boutique agency.

AI Overviews have definitely changed the look of Google Search.But despite all the headlines, they haven't changed one i...
06/19/2026

AI Overviews have definitely changed the look of Google Search.

But despite all the headlines, they haven't changed one important fact:

People still need local businesses.

While AI-generated answers are reducing clicks on some informational searches, the searches that drive phone calls, appointments, and foot traffic are still heavily influenced by Local SEO.

The takeaway?
➡️ Pay attention to AI.
➡️ Experiment with AI.
➡️ And don't abandon the fundamentals that are still helping customers find you today.

Learn more about AI Overviews here: https://zurl.co/3eWh8

Big thanks to the team at Visiting Angels for having our own Dane Saville on stage at the Annual Conference! Dane took t...
06/19/2026

Big thanks to the team at Visiting Angels for having our own Dane Saville on stage at the Annual Conference!

Dane took the stage to share what's working right now in local search, AI visibility, and customer acquisition.

Thanks to everyone who joined the session and brought great questions. We loved connecting with everyone!

Does your website look like similar to this?If so you may want some expert advice from Dane Saville and Greg Gifford, as...
06/19/2026

Does your website look like similar to this?

If so you may want some expert advice from Dane Saville and Greg Gifford, as they breakdown the websites you submit, live!

Join us June 25th at 12PM CST for the webinar your website didn't know it needed.

Please register: https://zurl.co/Jt38v

06/19/2026

Google wants more clicks. You want better customers.
Those aren't always the same thing.

In this clip, Susan Yen explains why blindly accepting Google Ads recommendations can lead to more traffic, more spend, and lower-quality leads.

The best campaigns still require:
• Human judgment
• Audience understanding
• Search intent analysis
• Strategic decision-making

Automation is a tool, not a marketing strategy.

Our 2025 GBP Auto Study is the most expansive look at local automotive SEO ever put together: 2,260 dealerships, 150+ da...
06/18/2026

Our 2025 GBP Auto Study is the most expansive look at local automotive SEO ever put together: 2,260 dealerships, 150+ data points each, across 20 U.S. cities.

We built it to answer a simple question: Do the SEO best practices everyone preaches actually show up in real-world rankings?

https://zurl.co/HZiMm

If your Smart Bidding rollout went sideways, it probably wasn't the bidding.New PPC Real Talk with Susan Yen breaks down...
06/17/2026

If your Smart Bidding rollout went sideways, it probably wasn't the bidding.

New PPC Real Talk with Susan Yen breaks down what was actually missing.

Join Susan Yen for an all-new episode of PPC Real Talk, that puts the Smart in Smart Bidding.

Full episode: https://zurl.co/ITPNT

Review extortion is targeting local businesses right now and scammers are attempting to ruin reputations everywhere. The...
06/17/2026

Review extortion is targeting local businesses right now and scammers are attempting to ruin reputations everywhere.

The good news? Google has tools to fight back. Watch this week's Local Search Tuesdays to learn exactly what to look for and the steps to protect your business without having to pay a dime.

Full episode: https://zurl.co/RCqtv

Do you feel something is wrong with your website, but can't quite put your finger on it?It's okay, that's where Dane Sav...
06/16/2026

Do you feel something is wrong with your website, but can't quite put your finger on it?

It's okay, that's where Dane Saville and Greg Gifford come in. They're hosting a free webinar dedicated to reviewing the websites you submit.

Grab a spot and submit your site here: https://zurl.co/CA41q

https://zurl.co/CA41q

Smart cars, smart phones, smart fridges, the list goes on and on about smart devices, but if you don't know how to use t...
06/15/2026

Smart cars, smart phones, smart fridges, the list goes on and on about smart devices, but if you don't know how to use those devices, there is nothing smart about them.

The same goes for Smart Bidding.

In this all-new episode of PPC Real Talk, Susan Yen dives into how to get the most out of smart bidding.

https://zurl.co/gsL87

06/15/2026

Your PPC campaigns are only as smart as the signals you feed them.

In the next episode of More Than You Can Chew, Dane Saville and Susan Yen break down why weak inputs create weak performance and how stronger audience, intent, and conversion signals can help your campaigns scale smarter.

If your ads feel inconsistent, expensive, or stuck, this episode explains what the machine is actually optimizing for.

🎥 New episode drops 6/10.

Address

720 W Randolph Street LL
Chicago, IL
60661

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+13122561574

Alerts

Be the first to know and let us send you an email when SearchLab Digital posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to SearchLab Digital:

Share