SearchLab Digital

SearchLab Digital Show up where your customers search. Local automotive SEO and PPC for multi-location brands. We love to teach people about search marketing and paid media.

SearchLab is an agency built by passionate and curious marketing professionals. We love our work, the clients we get the opportunity to work with, and our network of industry friends and partners. SearchLab’s mission is to cultivate long-term mutually beneficial relationships. That’s the way we approach relationships with our clients, employees, vendors, partners, and friends. We frequently share

videos, post on our company blog, and provide workshops about SEO, Paid Media and Analytics. If you’d like to collaborate with SearchLab, or if you’re just curious to learn more, let’s connect. How this whole thing got started…
SearchLab started as a moonlighting gig. Our founder, Mark Bealin, was looking for ways to make a little extra money to support his growing family. It wasn’t long before the “nights and weekends” job became more than he could handle alone. By March 2017, SearchLab was off and running – working out of a tiny shoebox of an office in the Lakeview neighborhood of Chicago. In the first year, the business grew quickly. Really quickly. SearchLab developed a reputation locally throughout Chicagoland. Our Local SEO and paid search services were in high demand and our success generated attention. By September 2017, SearchLab moved into our current Chicago headquarters on the north side of Chicago. Before long, SearchLab began receiving awards and recognition from industry sites like BrightLocal, Clutch, Manifest and Built in Chicago. In 2019, SEO expert Greg Gifford joined SearchLab as Vice President of Search. You can see Greg speak at industry conferences all over the world. Greg’s deep industry knowledge and connections within the SEO community are a huge benefit to SearchLab’s team members and clients. In 2020, paid media expert Mark Irvine joined SearchLab as Director of Paid Media. Mark’s depth of experience has earned him the attention and recognition of the world-side search industry. PPCHero has recognized him as one of the top PPC Influencers every year since 2015. In 2019, Mark was recognized as the most influential PPC Expert by both PPCHero and Microsoft. Today, SearchLab offers Local SEO and Paid Media services to small and medium sized businesses all over the country. We are laser-focused on helping local businesses – in fact, that’s all we do. We’re proud to have built an agency that offers large agency capabilities but with the enhanced attention of a boutique agency.

We found 121 different Google Business Profile categories in use across dealer sales profiles. A lot of them shouldn't b...
08/21/2026

We found 121 different Google Business Profile categories in use across dealer sales profiles. A lot of them shouldn't be there.

Your primary category should reflect what the location actually is, a car dealer, not everything it offers. Mixing in service, parts, or financing categories on a sales profile muddies the signal Google uses to rank you.

Read the full breakdown: https://zurl.co/Km7kB

Less than three weeks out, Dane Saville and the team will be in Kansas City for NCM and Friends, talking Local SEO and P...
08/20/2026

Less than three weeks out, Dane Saville and the team will be in Kansas City for NCM and Friends, talking Local SEO and PPC with dealer groups who are done guessing and ready for a real strategy.

If you'll be there, find our booth. We'd love to talk shop.

📍 Kansas City Marriott Country Club Plaza
📅 September 8–11

The "fire your agency and replace it with AI" posts have been circulating for a while. Someone tries a few AI tools, sav...
08/20/2026

The "fire your agency and replace it with AI" posts have been circulating for a while. Someone tries a few AI tools, saves money in month one, and announces they've let go of their marketing team after one month with AI.

The part those posts leave out is where (and how quickly) it stopped working.

We took an honest look at what AI tools actually do well in a marketing workflow, where they fall apart for local businesses specifically, and how to tell whether what you're currently paying for is worth it.

https://zurl.co/vDWYY

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Our 2025 GBP Auto Study is the most expansive look at local automotive SEO ever put together: 2,260 dealerships, 150+ da...
08/18/2026

Our 2025 GBP Auto Study is the most expansive look at local automotive SEO ever put together: 2,260 dealerships, 150+ data points each, across 20 U.S. cities.

We built it to answer a simple question: Do the SEO best practices everyone preaches actually show up in real-world rankings?

https://zurl.co/HZiMm

Back in April, Greg covered something we keep coming back to: search isn't just about where you rank anymore. It's about...
08/18/2026

Back in April, Greg covered something we keep coming back to: search isn't just about where you rank anymore. It's about whether you get recommended.

That shift only got more relevant this summer with AI Overviews, AI Mode, and tools like ChatGPT acting as a discovery layer on top of traditional search.

Worth a rewatch: https://zurl.co/gmjI9

We compared dealers sitting at rank 1 in the map pack to dealers sitting at rank 10. Review volume and review recency we...
08/17/2026

We compared dealers sitting at rank 1 in the map pack to dealers sitting at rank 10. Review volume and review recency were two of the clearest gaps.

It's not about chasing a number. It's about consistency over time, something most dealer groups still don't have a real process for.

Full breakdown: https://zurl.co/5If6I

We're counting down to Digital Dealer in Detroit. Stop by booth  #338 to talk Local SEO, PPC, or just say hi.Still need ...
08/16/2026

We're counting down to Digital Dealer in Detroit. Stop by booth #338 to talk Local SEO, PPC, or just say hi.

Still need a pass? Code DD25OFF gets you 25% off.

📍 Huntington Place, Detroit, MI
📅 September 22–23

Dane Saville is on the ground in Montana for MTADA, talking AI and what it means for how dealers get found.We've also go...
08/14/2026

Dane Saville is on the ground in Montana for MTADA, talking AI and what it means for how dealers get found.

We've also got a booth set up if you want to stop by, say hi, and grab some SearchLab swag.

SearchLab Digital has made the 2026 Inc. 5000, marking our fifth consecutive year on the list of America's fastest-growi...
08/13/2026

SearchLab Digital has made the 2026 Inc. 5000, marking our fifth consecutive year on the list of America's fastest-growing private companies.

We're proud of the growth, but even prouder of what's behind it.

- A team of specialists who care deeply about the work.
- Clients who trust us with their businesses.
- A commitment to doing search marketing differently, with more transparency, more accountability, and a clear connection to actual business results.

Search has changed a LOT since we first made this list in 2022, and so have we.

Here's to five years of growth and everything we're building next. 🎉 🎉 🎉

Read more about the milestone and what it means for SearchLab: https://zurl.co/29DMH

Back in March, Greg walked through Google's updated review guidelines and what they actually mean for how businesses col...
08/13/2026

Back in March, Greg walked through Google's updated review guidelines and what they actually mean for how businesses collect and respond to reviews.

Months later, it's still one of the most relevant episodes in the library, especially with how much weight reviews carry in both local search and AI-driven recommendations.

Full episode: https://zurl.co/ycgHQ

Address

720 W Randolph Street LL
Chicago, IL
60661

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+13122561574

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