Leo

02/05/2025

In honor of World Cancer Day, we join the Working with Cancer Initiative to encourage everyone to prioritize health screenings. Take the time and get screened. Early detection saves lives.

01/29/2025

Since 1996, The Webby Awards has been celebrating the creative excellence of campaigns crafted in the age of the internet.

We’re proud to share that this year’s judging panel of social-savvy creatives includes six members from Leo Chicago and Leo Brazil, bringing their global perspectives and expertise to the digital stage to identify campaigns that attracted attention the most attention across the digital landscape.

Congratulations!
⭐ Will Santos
⭐ Marlus Lau
⭐ Maicon Silveira
⭐ Diego Benitez
⭐ Alejandro Zarate
⭐ Gustavo Finamore

01/14/2025

Say hello to Leo.

10/28/2024

ALDI and Leo Burnett are ushering in the holiday season with a series of new “Swindle Season” spots. The new work features a continuation of storybook rhymes and showcases ALDI as the solution to relatable holiday shopping woes and hosting pain points.

Don't waste the holidays, shopping for the holidays. It’s an ALDI thing.

Read more:

In the latest work from “It’s an ALDI Thing.,” ALDI pokes fun at holiday woes in new cinematic spots, showing how the grocer turns seasonal shopping stress into festive cheer.

10/10/2024

We’re honored to announce that Leo Burnett offices worldwide have brought home 3 Gold, 4 Silver, and 13 Bronze awards at the 2024 London International Awards!

Gold winners include Leo Burnett Chicago for KFC "Fiiiiinger Lickin’ Good" and The Leo Burnett Group Thailand for Krungsri First Choice campaigns "Girlfriend," "Daughter," "Boss," and “What The Fast!”

A huge congratulations to our incredible teams and clients around the world! 👏✨

🔗 See the winning work: https://bit.ly/3U5H1pI

10/09/2024

For nearly two decades, Steve Persico has been a creative force at Leo Burnett Toronto, working his way up from intern to Co-Chief Creative Officer 💪🇨🇦

He spent 5 minutes with LBBonline - Little Black Book to dive into his passion for world-class ideas, the ever-changing ad industry, and the hunt for his next “most significant ad.”

🔗 Read more:

Little Black Book, The Leo Burnett Toronto co-CCO discusses his career as a single-agency man, going for world-class work every chance one gets, and why he’s still driven by the desire to create his second ‘most significant ad’, writes LBB’s Jordan Won Neufeldt

10/01/2024

Having a cat is considered a labor of love by some, but proving that love can be a real “Meow-a-Thon.” Test your love for your feline friends by seeing how long you can endure a 12-hour Meow Mix jingle. 😼🐾

Thanks to Leo Burnett Toronto, the “Meow-a-Thon” is here! This unique experience invites you to earn delicious cat food rewards while enjoying a 12-hour video of the nostalgic tune. Keep your ears (and eyes) open for 19 unique coupon codes revealed throughout the jingle.

🔗 Read more here:

Little Black Book, The campaign was created with Leo Burnett Toronto

08/14/2024

We’ve all been there—one minute you’re chatting with your kid, and the next, you're in a full-on standoff. But what if you could turn that tension into giggles with just a twist, lick, and dunk? 🍪💙

The new Oreo campaign by Leo Burnett India is a reminder that even in the middle of a parent-child showdown, a little playfulness can work wonders. Why argue when you can speak gibberish and make memories instead?

🎥 View the film here: https://bit.ly/4cxceZ3

afaqs! |

Crafted by Leo Burnett, the film demonstrates how playful sounds and gestures can diffuse tension, all while enjoying the twist-lick-dunk of Oreos.

08/09/2024

Over the moon to announce that Leo Burnett has rocketed to #5 on Campaign Brief's The Work list with over 60 Acceptances! 🚀🌕

Leo Burnett Australia led the charge with 21, Leo Burnett Manila with 17, Leo Burnett Malaysia with 11, Leo Burnett Thailand with 8 and Leo Burnett Vietnam with 5.

"The Work" is an annual showcase that highlights the best creative advertising work from the Asia-Pacific region.

View the work here:
🔗 Australia: https://bit.ly/3Acarv5
🔗 Manila: https://bit.ly/4dCYTzr

There were several agencies in Australia that put in strong creative performances over the last 12 months. Over the next few days, Campaign Brief showcases the work of those that made The Work 2024 Hot List…

08/08/2024

Leo Burnett Manila and McDonald's Philippines have enlisted Filipino pop sensation, SB19, the first-ever Southeast Asian group nominated for a Billboard Music Award for Top Social Artist category, to launch a juicier, crispier Chicken McDo with the new campaign “Atin ‘to!” 🇵🇭🍗

Inspired by SB19 and their passionate A’TIN fanbase, the new sandwich is a celebration of the new collaboration and Filipino pride.

🔗 Read more here: https://bit.ly/3WC2kQ4

P-Pop sensation SB19 joins McDonald's Philippines to promote the much juicier, much bigger, and much crispier Chicken McDo.