Silva Brand LLC

03/24/2025

“In 2025, your customer doesn’t distinguish between a TikTok influencer, a Netflix documentary, and your brand’s latest offering.”

That line from our latest report hit a nerve—and we’re overwhelmed (in the best way) by the response: 214 downloads in just 10 days.

If you haven’t grabbed your copy yet, get it here: https://www.silvabrand.com/

A collective of brand strategists, engineers and artists, we build brands that stand the test of time. Silva Brand is a hybrid of strategic planning and design: interactive and interesting.

11/25/2024

Our piece on Jaguar's rebrand for Medium answers the critics:

11/22/2024

Jaguar's new branding is mission accomplished: it's got everybody talking which is really, really hard to do in the boring red-ocean car category. Take surrealism, commedia dell'arte and throw in Oliviero Toscani's work for Benetton and you have this brightly colored layer cake of a campaign. I personally dig it and would remind people that engagement is the highest currency next to purchase in branding. This is only a teaser campaign; the next cadence will show us the cars but it will arrive in a context of creativity and disruption. hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag
https://www.facebook.com/Jaguar

We're here to delete ordinary. To go bold. To copy nothing.Jaguar.com/copy-nothing

08/22/2023

My new article in Forbes about Lionel Messi, Michael Jordan and the problems of personal branding.

There’s nothing certain in life except death and taxes. Unless you count the ups and downs of personal brands.

08/04/2023

Forbes Magazine asked us about our dream marketing panel. Ours is extra nerdy.....

While attending a panel talk is a great way to stay up to date on trends, serving as a panelist can be just as, if not more, beneficial to an agency pro’s career.

08/01/2023

Silva Brand was asked by Forbes Magazine about the risks of using AI in marketing.

While AI tools are all the rage at the moment, marketers who want to leverage them to create content must understand and mitigate the risks involved.

07/19/2023

Our new article for Forbes shows how even the largest Fortune 500 brands are missing the boat on their mission and vision statements. https://hubs.li/Q01Yg0zD0

Over the years, I’ve observed how much confusion there is over two of the fundamental features of a company’s culture: its vision statement versus its mission…

06/12/2023

In Vegas at the leasing Asian-American business conference, USPAACC, where Silva Brand met with Fortune 100 corporations and major federal government agencies about branding and marketing.

05/11/2023

My new article in Forbes deals with the biggest mistakes in creating corporate values. How do you create meaningful ESG messaging?

Remarkably, the vast majority of companies across all sectors continue to use tired platitudes to describe the way they do business.

04/20/2023

This week, Forbes featured us because we were an early mover (pre-smartphones) in building branded podcasts for clients. What are the biggest tips?

While starting a podcast may seem simple, creating a successful one that generates results requires careful planning and ex*****on.

04/11/2023

Our latest contribution on Forbes talks about using job rotation to keep your company energized.

In agencies, team members in different departments often have distinct, specialized roles and responsibilities, which can create silos that limit strong communication and collaboration.

04/04/2023

Finding ways to stay top of mind with past clients is key to ensuring they will consider working with you again in the future.

Read more at https://hubs.li/Q01K1GHR0 from Tony Pec of Y Not You Media, Zohaib Hassan Patoli of LeadOrigin, Nancy Marshall of Marshall Communications, Solomon ☔️ Thimothy of OneIMS, Samantha Reynolds of ECHO Storytelling Agency, Rudy Mawer of Mawer Capital LLC, Kenny Tripura of Edkent Media, Julia Linehan of The Digital Voice PR Agency Ltd, Kyle Duford of The Brand Leader, April White of Trust Relations, Dan Kahn of Kahn Media, Inc., Tom Silva of Silva Brand, Jim Heininger of Dixon|James & Rebranding Experts, Brian Handrigan of Advocado, and Geoff Crain of Kingstar Media

Finding ways to stay top of mind with past clients is key to ensuring they will consider working with you again in the future.