06/18/2026
It is tempting to focus on the sheer output AI can generate, but real AI readiness starts behind the scenes.
At Adobe Summit, Keir Bradshaw (EVP of Solutions at MERGE) and Alex Piña (Director of Marketing Technology at Baptist Health) shared why the strongest AI strategies start with a clear operational blueprint: better workflows, governance, connected data, and tangible ROI.
We have codified this approach into a practical guide for enterprise leaders ready to move past pilot purgatory and drive real structural shift.
🔗 Head to the link in our bio to download our Strategic Blueprint for AI Readiness in Marketing Operations to learn how to audit your internal operations
