09/02/2026
Lodging is sitting on a $10B goldmine, and we just mapped it out. In our latest research, 74% of operators say alcohol drives visits, sales and profitability, making beverage programs more than an amenity. Get the full story in the 2026 Adult Beverage in Lodging Multi Client Study—where consumer preferences meet operator strategies. https://zurl.co/PDR15
Adult beverages represent a $10 billion opportunity in lodging, generating 18% of total food and beverage sales with projected 4.4% compound annual growth through 2030. As lodging operators navigate labor pressures, rising costs and increasing competition, understanding how to maximize adult beverag...