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Straight North Straight North is an Internet marketing agency that sets the standard for generating high volume, hi

Straight North is an Internet marketing agency that sets the standard for generating high volume, high quality sales leads. With an in-house team of over 100 full-time marketers, we have the depth and breadth to manage complex, multi-front campaigns that deliver continuously improving results. Core services include SEO, PPC, display advertising, email marketing and responsive websites. Our exclusive, real-time system of lead validation and reporting enables our clients to rapidly prioritize and respond to high-value actionable leads. With clients throughout the United States, we have offices in Chicago, Charlotte, Baltimore and Washington, DC.

10/20/2026

Ever wonder how AI tools pick which businesses to recommend? It comes down to brand authority, and that’s not just links anymore. It’s everything you do online and how people respond to it.

A technical SEO audit can uncover thousands of potential website issues. But how do you know which ones are actually wor...
10/15/2026

A technical SEO audit can uncover thousands of potential website issues. But how do you know which ones are actually worth fixing?

Automated crawling tools like Screaming Frog make it easier to identify broken links, redirect chains, indexing problems, and other technical issues. The real value, though, comes from knowing what to do with that information.

In our latest blog, Straight North SEO amp; GEO Automation Expertnbsp;Nick Fatigato shares how to make technical SEO audits more efficient and actionable, including:

• Combining crawl data with Google Search Console and Google Analytics
• Scheduling recurring audits to catch issues early
• Using AI to analyze findings without replacing human judgment
• Comparing crawls to identify problems after website redesigns or migrations
• Prioritizing fixes that have the greatest impact on search visibility and leads

As Nick explains, a crawling tool might produce a 10,000-row spreadsheet, but it’s up to the SEO strategist to identify the handful of issues that truly matter.

Read the full article and watch Nick’s insights on automating technical SEO audits: https://www.straightnorth.com/blog/how-to-automate-technical-seo-audits-with-crawling-tools/

10/14/2026

Website traffic down? That might not be the problem you think. People are deciding right on Google’s results page now, so being visible there matters more than raw clicks. The ones who do click are ready to talk.

Marketing attribution isn’t getting easier, but marketers aren’t giving up on it.For our latest Straight North research ...
10/13/2026

Marketing attribution isn’t getting easier, but marketers aren’t giving up on it.

For our latest Straight North research article, we surveyed 101 marketers about their attribution priorities, practices, tools, and biggest obstacles.

A few findings stood out:

• 75% consider attribution mission critical or very important
• 54 of 101 said AI and zero-click search have reduced their attribution confidence
• No single attribution challenge was selected by more than 17% of respondents
• 87% account for un-trackable marketing influence in some way, but only 30 respondents have a formal process

The takeaway? Better attribution probably won’t come from finding one perfect metric. It will come from evaluating several imperfect signals through a consistent process.

Read the full research: https://www.straightnorth.com/blog/marketing-attribution-challenges-in-2026-how-marketers-are-adapting-to-incomplete-data/

10/08/2026

Is GEO Replacing SEO? Good SEO Is Good GEO

Heard that GEO is replacing SEO? It’s not. Generative engine optimization builds on SEO, and Google sees it the same way. Good SEO is good GEO.

Address

200 N Green Street , Floor 3
Chicago, IL
60607

Opening Hours

Monday 7am - 5pm
Tuesday 7am - 5pm
Wednesday 7am - 5pm
Thursday 7am - 5pm
Friday 7am - 5pm

Telephone

+13127245220

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