MFDigital Marketing

06/16/2026

Your website still matters, but differently.
Your graduate program website still matters.
But the way it matters is changing.

In the past, the website was mostly the destination. A prospective student searched, clicked, landed, read, and hopefully inquired.

Today, the website is also source material.

Google, AI search tools, and other discovery platforms use public content to shape the answers prospective students see before they ever reach your site.

That means unclear pages, thin program descriptions, missing FAQs, inconsistent degree language, and weak proof points do more than hurt conversion.

They can make your program invisible or misunderstood in the very places where prospects are forming their first impression.

For law and business schools, this is critical.

If AI cannot clearly understand who the program is for, what career problem it solves, how it differs from adjacent degrees, and why the institution is credible, prospects may never get far enough to ask admissions a question.

The new enrollment question:

Is your program built to be found, understood, and recommended in an AI-shaped search world?

https://sparktoro.com/blog/in-2026-less-than-one-third-of-google-searches-still-send-a-click/https://sparktoro.com/blog/in-2026-less-than-one-third-of-google-searches-still-send-a-click/

Marketing, entrepreneurship, and the ongoing study of how influence spreads (with the occasional interlude on travel, pasta, TV -- the important stuff) from founder Rand Fishkin.

06/13/2026

The prospective graduate student click is disappearing

For years, higher ed marketing teams have asked: “How do we get more people to click?” That question is still important. But it is no longer enough.

More and more prospective students are getting answers directly from Google, AI tools, Reddit threads, YouTube, LinkedIn, and other sources before they ever visit a program website.

That matters for law schools and business schools.

A prospective student may ask:

“Is a master’s in legal studies worth it?”
“What can I do with a graduate business analytics degree?”
“Best online programs for working professionals in compliance.”
“Do I need a JD, LLM, MLS, or certificate?”

If your program is not showing up clearly in those answers, you may be losing consideration before you ever see the inquiry.

Enrollment pressure is no longer just a lead-generation problem.
It is a visibility, credibility, and answer-quality problem.

In the first four months of 2026, a whopping 68.01% of Google searches ended without a click. Thanks to AI features, instant answers, UI elements that

05/19/2026

A great day at Booth.

Today, the MF Digital leadership team met with the Booth marketing team, followed by lunch with two of our founder’s former marketing professors, Pradeep Chintagunta and Sanjay Dhar.

Their teaching helped shape the strategic, data-driven approach that continues to guide MF Digital’s work today, especially how we think about market behavior, positioning, and enrollment growth.

We’re grateful for the Booth foundation and for the professors whose influence continues to show up in our work with graduate and professional programs.

05/15/2026

A leading law school brand deserves a marketing strategy built for today’s enrollment market. Visibility matters now more than ever.

05/15/2026

MF Digital is proud to support graduate and professional law programs with data-driven digital strategy, demand generation, and enrollment marketing built around real audience behavior.

04/23/2026

Beautiful Chicago spring day at the MF Digi offices

04/19/2026

13 years and running solely focused on graduate programs: https://www.google.com/partners/agency?id=5623983700

04/09/2026

Great day on campus in the nations capital.
Always good working with graduate admissions and marketing teams focused on attracting the right MSL students.

04/09/2026

On campus with a strong engineering leadership team today. Exciting to see programs aligning with how students actually search and select graduate programs.