We Market For Humans

Name: We Market For Humans
Address: Chico, CA, US
Telephone: +15305205751

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We Market For Humans

Get inside their hearts. Turn indecision into YES! Make a fortune being their hero.

03/29/2024

Imagine turning that eyebrow-raising project of yours into the talk of the town!

With the right story, complex becomes compelling, making you look like the hero in the eyes of your stakeholders.

Who knew a video could be your district’s or agency’s cape?

03/20/2024

In public sector communication, clarity isn't just king—it's the whole kingdom.

Even the most groundbreaking public project can fall flat if the audience doesn't see "What's in it for me?"

It's up to the agencies and districts leading the charge to not just share their vision… but to make it resonate personally.

If you can’t explain it…you can’t sell it…

03/19/2024

"If You Can't Explain It, You Can't Sell It": Unpacking a Game-Changer with Butte County's Highway 70

You know the old nugget of wisdom, "If you can't explain it, you can't sell it"? Well, it hits differently when you're staring down the barrel of a $165 million funding need. That's the mountain the folks at the Butte County Association of Governments (BCAG) had to climb with the notorious stretch of Highway 70.

So, how do you make a compelling case for something as hefty and multifaceted as highway safety and regional growth? You guessed it: with a story that grabs people by the heartstrings and doesn't let go.

🎥 That’s Where Visionary Video Comes In: Not just a tool for explaining but for connecting. This wasn't about pushing a project; it was about pulling people into a narrative that mattered, showing them the human side of things like safety risks and economic hurdles — and how they're way more than just bullet points on a briefing.
The end game? Securing a cool $165 million in federal funds, which was no small feat. And it wasn't just a win for BCAG; it was a win for everyone who'd ever take that road. All thanks to a video that did more than talk the talk; it walked the walk, making a complex issue relatable and urgent.

Here’s the takeaway: Whether you’re fighting for a safer highway, a greener planet, or just trying to get your point across, never underestimate the power of a good story. It’s not about dumbing down; it’s about dialing in, making your message hit home.

03/12/2024

Navigating Development and Conservation: The Story of Clark County's MSHCP

Before the Multiple Species Habitat Conservation Plan (MSHCP), Clark County, Nevada, was at a crossroads. The emergency listing of the desert tortoise as an endangered species in 1989 brought to light the pressing need to reconcile two vital aspects of the county's growth: its booming construction sector and the preservation of its unique desert ecosystem. This challenge was not just about a single species; it was about ensuring the survivability of an entire ecosystem amidst rapid economic expansion.

Our exploration of the MSHCP in Clark County unveils how this innovative plan became the linchpin for sustainable development. Through detailed storytelling, this video highlights the collaborative efforts that turned environmental challenges into opportunities for conservation and development to coexist. From the halt of construction projects to protect the desert tortoise, to the establishment of an 86,000-acre conservation easement, this narrative showcases the transformative power of community, innovation, and strategic planning.

It's an honor to work alongside organizations committed to such a noble cause, demonstrating that with vision and collaboration, we can address the complex challenges of balancing economic development with environmental stewardship. The journey of Clark County serves as an inspiring blueprint for sustainable development worldwide.

This story is a compelling example of how visionary planning and community engagement can lead to impactful solutions that serve both the economy and the environment. It's a testament to what we can achieve when we come together to make the world a better place.

03/05/2024

The #1 Lesson for SUCCESSFUL Public Sector Messaging I stole from Marketing & Sales:

It’s All About Them

People’s primary concern is, unsurprisingly, themselves. “What’s in it for me?” is not just a question—it’s the cornerstone of effective messaging. This might come off as harsh, but acknowledging this aspect of human nature allows us to craft messages that resonate and genuinely advance our goals.

You could be championing the most groundbreaking water sustainability program or presenting a Habitat Conservation Plan that marvelously balances environmental conservation with economic growth. However, if stakeholders, potential partners, and the public don’t see the personal benefit, you’ll likely be caught in a cycle of objections and defenses.

Before diving into any messaging project at Visionary Video, we anchor ourselves with four pivotal questions:
-Who are the audiences affected by this?
-What are three benefits that each audience will enjoy because of this?
-What are three objections that each audience has (or could have) to this?
-What does each audience need to know/believe to support this?

These questions are just the beginning, yet they form the bedrock of effective and resonant public sector messaging. By starting here, we ensure our messaging isn’t just heard—it’s felt and acted upon.

Let’s not fight human nature; let’s leverage it to create messaging that doesn’t just aim to inform but to transform. By focusing on the tangible benefits for our audiences, we pave the way for more supportive, engaged, and proactive communities.

02/29/2024

Transforming Environmental Challenges into Community Action
Did you know that the vibrant heart of Clark County faces an invisible challenge affecting us all? Ozone pollution - a significant risk to our health and environment, especially from April to September. Despite rigorous efforts, engaging the community on this invisible threat remained a hurdle... until now.

We partnered with the Clark County Department of Environment and Sustainability to craft a video that does more than just inform—it empowers. Our Visionary Video breaks down the complex science of ozone pollution into bite-sized, understandable pieces, directly linking local environmental conditions to daily health and activities.
Why This Matters:
✅ Increased Awareness: Making ozone pollution relatable and understandable.
✅ Community Mobilization: Offering simple, actionable ways for everyone to contribute to cleaner air.
✅ Reinforced Support: Bolstering initiatives aimed at improving air quality for us and future generations.
The outcome? A surge in community engagement and a reinforced commitment to sustainable practices across Clark County. 🌱

Every community faces unique environmental challenges that often seem too complex or distant to tackle. Imagine leveraging the power of storytelling to demystify these issues, inspire collective action, and support regulatory efforts, just as we’ve seen in Clark County.
We're proud to help agencies like the Clark County Department of Environment and Sustainability illuminate complex environmental issues, turning them into compelling stories that not only inform but also inspire community action and support. Your mission has the power to inspire change. Let's bring it into the spotlight together.

10/07/2022

ABOUT US // We are a couple of lifelong California natives who fell in love fast and hard, got married, and quit their day jobs to chase a music dream in Nashville. After moving back to California and spending several years in Advertising, we had a couple of incredible children and launched a surprisingly successful business in the middle of a pandemic.

If the last few years have taught us anything, it’s that our time is precious and we should live the lives we dream about NOW. So, we recently decided to live OUR dream of raising our two young children (Max & June) in paradise on Earth–Kauai, Hawaii.

Nowadays, we’ve fine-tuned our company’s focus to two vastly different services:

Partnering with high ticket entrepreneurs to extract the revenue left on the table that is locked up in their buyers lists — we call them “Found Money Partnerships”, and…

Producing world-class video presentation tools for government and “government-like” agencies. We call them “Visionary Videos”, but they’re sometimes referred to as Powerpoint Killers.

Weird offer combo, right? Once you meet us, it’ll all make sense…we’re a pretty unique combo, ourselves.

📷:

09/10/2022

I don’t know who thought it would be a good idea to let me travel by myself for four days…but I’m Austin bound and down this week…

09/20/2021

We have so many Facebook marketer friends who work with 7 and 8 figure high ticket coaching businesses who would look like absolute ROCK STARS if they took 60 seconds to send us a PM about how we're doing this.

09/03/2021

World's ugliest graphic? ✅
World's prettiest way to profit? ✅

Remember: We do this for our partners at ZERO out of pocket cost to them. We fund / manage the entire operation.

Ready for the waitlist? Shoot me a DM or email: [email protected]

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Chico, CA

Telephone

+15305205751

Website

http://www.wemarketforhumans.com/

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Humans. It’s all about the humans.

Our name says it all, but what does it REALLY mean? It means that, as expert communicators, we approach each and every project–whether it’s marketing a brand online or creating a highly engaging video presentation– with the simple mindset that we must accommodate two unique, HUMAN perspectives: What is the client hoping to achieve? And, what does the client’s desired audience truly need to feel informed to know, like, and trust the client enough to take that desired action? The question is: how do we reverse engineer our strategy so that everyone involved receives their desired outcomes? For us, it all comes down to real-world user behavior. We are observers. Students of humanity and social behaviors. And with that, we are empathetic implementers.

By putting ourselves in the shoes of the audiences we seek to have conversations with, we are able to craft effective and practical marketing and video strategies that are designed FOR people, as opposed to being directed AT people.

A subtle difference in language with massively different implications. Of course, data is massively important, and we utilize it in every decision we make–Click Through Rates, Cost Per Click, and Bounce Rates cannot be ignored. But, it is our belief that this data fails to tell the complete story.

If you’re trying to find new customers or generate public understanding and support–you need BUY-IN. And, as HUMANS, we know that real buy-in happens when people know, like, and trust you, your brand, or your department. THAT is how sales and raving fans happen.