06/03/2026
Most business owners understand the power of testimonials when they’re the customer.
They read reviews.
Ask friends.
Trust referrals.
Watch videos before buying.
But many never stop to ask a deeper question: “What kind of experience are we creating for our own customers?”
Because the companies people talk about most usually aren’t the ones obsessing over testimonials.
They’re the ones obsessing over the customer experience.
Click the link in comments to read Issue #23 of The Leadership Contrarian.