Impact Media Group

04/16/2020

**FOR LOCAL BUSINESS OWNERS**

Very soon, we’ll be back to business…and it’s going to be challenging for all of us.

The world has changed. Yours. Mine. Our customers.

The products and services we all sell are not and will not be the same as they were a month ago—the businesses who fail to recognize this and act accordingly are going to find it incredibly hard to survive.

It’s true for all businesses. Even ours.

We can’t just provide marketing and advertising services anymore. That’s not enough.

We have to provide marketing and advertising services for businesses that are trying to survive in a post-virus world.

So, for your business…it’s time to start thinking about your offer and how you can reframe it for a post-virus world.

Really think about it. How are you going to adapt?

This quarantine period has changed people. Their priorities, their perspectives, and their values. It will change the way people think about your business, too.

How does your offer consider all of these factors and bring people REAL VALUE without being gimmicky or opportunistic?

Then…how are you going to get your message out there to your audience? You’re going to need to be more strategic than ever to cut through and move people to take action.

But, the good news is that a well constructed offer that brings people real value will get attention. People just need to know that the offer exists—what’s the point of a great party if nobody knows it’s happening?

It’s a lot to think about, I know.

But NOW is the time to think about this. Not when we get the “all-clear, go back to work” directive. That’ll be too late. NOW. You need to be ready.

We’re pulling for you. Best of luck. I hope this helps you in some way. Cheers.

02/14/2020

In the business of advertising, the people really are the best part. These two are no exception and were wonderful subjects during today's shoot. Even after 35+ years in business, they continue to utilize the power of brand awareness.

02/07/2020

Conveying a complex municipal or government program can be difficult. We've had great successes with breaking ideas down to their core fundamentals and telling stories via informative & engaging video. This is one of our favorite examples.

Learn more about the Upper Santa Ana River HCP

02/06/2020

We may discuss CPMs, deadlines, or new project proposals between episodes of a Netflix binge, but we wouldn't have it any other way!

02/05/2020

For every casino marketer looking to increase New Player Acquisitions...Take advantage of Facebook's (which includes Instagram) lookalike audience capabilities to find new potential players to engage with.

02/04/2020

We believe it is our responsibility to produce video content for our clients that makes them proud, sets them apart from their competition, and turns a viewer into a customer. At the end of the day,

02/03/2020

Cuteness aside (and really, Babynut is adorable), we loved the interactive strategy that planters and Gary Vee ( VAYNER MEDIA ) put together. It was so strong, was trending at #3 on Twitter during the for the duration of the game.
http://ow.ly/Tr4o50yclMr

01/30/2020

❤️🎥We got in this business to make positive change. By partnering with Butte County Association of Governments to produce a video that helped secure $165 million to make our local Highway 70 safer and mitigate the unnecessary loss of human lives, we were able to do just that.

01/29/2020

NINE. POINT. SIX. BILLION. DOLLARS. The amount of money that Ford Motor Company , The Coca-Cola Company , and Anheuser-Busch spent collectively on advertising in 2018. Branding is a never-ending strategy--even for household names. How are you investing in your brand?

01/07/2020

CREATIVE WE LOVE //
IMG has been fortunate enough to work with Thornton's Chevron for nearly three decades! It's a long standing relationship that we cherish and take pride in. These testimonial style spots have become well known in Chico, which makes shooting them fun as customers are genuinely excited to participate! 😀