Cover 3 Marketing

05/11/2022

Learn how to delight your customers with HubSpot's ultimate guide!

Discover the importance of customer delight, the role it plays in your business's bottom line, and how your business can achieve it among customers.

04/19/2022

Want to learn something cool?

Use Asana to create project dashboards where you can collaborate with others, store resources, and even set up triggers to move tasks from step to step!

Out with clunky excel sheets, in with sleek project management tools.

This Section of the Guide explains how to use Rules in Asana.

04/13/2022

4 website analytics you should be looking at:

1. Page Traffic - amount of visitors you attract day to day, week to week, and month to month. Increase your visitors through your marketing channels and SEO.

2. Bounce Rate - to see if visitors leave your website without going to a 2nd or 3rd page. Ideally, you want to be below 50%.

3. Time On Page - understand how long someone stays on a particular page of your website.

4. Mobile vs Desktop Traffic - identify where visitors are coming from. Often times, mobile is 65% or more of traffic. Which means don't let your website look bad on mobile!

You can use Google Analytics to track all 4 of these !

04/04/2022

Glad to help Tree City with their new website! This local coffee shop in Kent, Ohio has a lot of heart, delicious foods, and amazing drinks!

11/18/2021

Hootsuite shares some great insights on social media strategies moving into the new year, including TikTok, influencers, and paid advertising.

It can be hard to know which social media trends to pay attention to and which ones to ignore. Here are the ones that matter most in 2022.

10/18/2021

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Watch this video for the announcement of the local entrepreneurs named 2021 Spark Finalists! From this elite group, 3 exceptional winners will be selected an...

10/14/2021

Marketing is no easy task. It usually takes a lot of time, knowledge, and skills.

And as a small business, it is even harder to get your business seen and heard over lots of competitors and industry leaders.

These are 4 main areas you should focus on growing to build a solid marketing foundation.

If you have specific questions on how to be effective or manage these channels, send us a message!

10/12/2021

A/B testing helps identify the most effective ways to market your business.

You can test a lot of things, but this list is a good start.

So test emojis, videos vs graphics, percentage promotion vs dollar promotion, etc.

10/11/2021

A LOT goes into a website, especially an effective one.

Design, content, user journey, development, and strategy all have to be in alignment with what your customers want to see.

Too much content, bad design, confusing structure can lead to bad website engagement.

Hopefully our tips and examples above can help you put your best foot forward.

If you need help, we do offer free consultation calls! Just send us a message!

10/01/2021

Glad to be working with such a great nonprofit!

09/29/2021

Struggling to come up with email subject lines? Here are several tips you can use.

And don't forget to a/b test! We recommend using 2 different subject lines for your email on 20-30% of your audience so that the remainder of your list can be sent the higher converting copy.

Are you struggling to get people to open your emails? Check out our tips and best practices for writing email subject lines with some catchy examples.

09/21/2021

We always recommend using a professional designer for graphics, but here are several tools to use if you don't have the resources.

Infographics can be a great way to share information, and boost your online branding efforts.