Burke Institute

Name: Burke Institute
Address: 500 W 7th Street, Cincinnati, OH, 45203, US
Telephone: (800) 543-8635
Price range: $$

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United States
Cincinnati, OH
Burke Institute

Burke Institute is the industry leader in marketing research education and training.

Seminars on Research Methods
RM01 Practical Marketing Research
RM02 Shopper Marketing: Insights, Innovation & Implementation
RM03 Designing Effective Questionnaires: A Step by Step Workshop
RM04 Online Research Best Practices and Innovations
RM05 Linking Customer, Employee and Process Data to Drive Profitability *

Seminars on Data Analysis
DA01 Data Analysis For Marketing

Research: The Fundamentals
DA02 Tools & Techniques of Data Analysis
DA03 Practical Multivariate Analysis
DA04 Practical Conjoint Analysis And Discrete Choice Modeling

Seminars on Research Applications
RA01 Applications of Marketing Research
RA02 New Product Research: Laying The Foundation For New Product Success
RA03 Market Segmentation and Positioning Research
RA04 Customer Satisfaction and Loyalty Research: Managing, Measuring, Analyzing and Interpreting

Seminars on Communication
C01 Writing and Presenting Actionable Marketing Research Reports

Seminars on Qualitative Research
Q01 Focus Group Moderator Training
Q02 Specialized Moderator Skills for Qualitative Research Applications
Q03 Next Generation Qualitative Tools: Social Media, Online Communities & Virtual Research Platforms

Note: Seminar numbers are for reference purposes only and do not reflect level of difficulty of course.
* Seminars are only available for customized company programs.

02/25/2026

Join us for an upcoming virtual session of our Data Analysis & Interpretation seminar!

➡️ https://burkeinstitute.com/course/data-analysis-and-interpretation/

This hands-on seminar will teach you how to uncover deeper insights from data by interpretating analytical output, connecting data sources, and applying contextual knowledge.

In this seminar, you'll learn how to:

🔹 Become data fluent—i.e., tapping into multiple sources (primary & secondary) and crossing silos to add perspective
🔹 Determine how to choose the most appropriate analytical techniques
🔹 Interpret descriptive statistics to summarize data, significance testing to assess differences, and multivariate analyses to determine relationships
🔹 Begin using AI for data analyses and interpretation
🔹 ...and more!

Register at the link above to accelerate your potential today!

02/24/2026

Join us next week for a virtual session of our Market Research for Understanding Customers, Brands, and Products course!

➡️ https://burkeinstitute.com/course/market-research-for-understanding-customers-brands-and-products/

This comprehensive seminar empowers researchers to select the right methodology for addressing specific decision areas involving their customer, brand, and product or service.

In this seminar, you'll learn how to:

🔹 Evaluate the competitive landscape to strategically position your products/services
🔹 Segment your audience for targeted marketing effectiveness
🔹 Develop and validate new product concepts and pricing strategies
🔹 Track brand health and key performance indicators consistently
🔹 Identify the key drivers of customer experience

Register at the link above to accelerate your potential today!

02/17/2026

Join us next week for a session of our Advanced Moderator Skills seminar! We're excited to yet again host attendees at our Cincinnati headquarters.

This seminar is designed to transform your qualitative moderating skills. Learn to uncover the subconscious behaviors that influence purchasing decisions by exploring the core beliefs and emotions of individuals.

You'll learn how to:

🔹 Deploy inventive strategies rooted in free association, mind mapping, and sorting techniques
🔹 Utilize projective techniques involving visual stimuli, artistic expression, storytelling, and other innovative methods
🔹 Enhance your abilities through real-world scenarios, case studies, and interactive sessions, positioning you as a moderator, respondent, and observer
🔹 Lead a one-hour focus group with the opportunity to apply newly-learned techniques with guidance and feedback from one of our seasoned moderators

More information in comments — register today to accelerate your potential!

02/12/2026

Are you embracing a growth mindset in 2026? 📈✨

Check out the QRCA Views article at the 🔗 in comments to explore ways to build your learning toolkit and embrace growth this year!

Many thanks to Amy Spencer for including us in this list — formal training can be a powerful resource in a researcher's toolkit, allowing for more immediate skill implementation and networking opportunities with industry peers.

02/10/2026

Join us next week for a virtual session of our Designing Effective Surveys course!

This hands-on seminar delves into the art and science of questionnaire design, providing a comprehensive framework for creating effective surveys.

In this seminar, you'll learn how to:

🔹 Plan and flowchart a questionnaire to guide content and flow
🔹 Phrase questions effectively, to choose the right format for your objectives
🔹 Define your sample strategically to minimize bias and enhance reliability
🔹 Develop a comprehensive analysis plan that aligns with your data objectives
🔹 Enhance response rates by implementing best practices for administering questionnaires
🔹 Create a live survey to apply your skills in real-time nce

Register at the 🔗 in comments to accelerate your potential today!

02/06/2026

Join us for the next Advanced Moderator Skills seminar! We're excited to yet again host attendees at our Cincinnati headquarters in late February.

This seminar is designed to transform your qualitative moderating skills. Learn to uncover the subconscious behaviors that influence purchasing decisions by exploring the core beliefs and emotions of individuals.

You'll learn how to:

🔹 Deploy inventive strategies rooted in free association, mind mapping, and sorting techniques
🔹 Utilize projective techniques involving visual stimuli, artistic expression, storytelling, and other innovative methods
🔹 Enhance your abilities through real-world scenarios, case studies, and interactive sessions, positioning you as a moderator, respondent, and observer
🔹 Lead a one-hour focus group with the opportunity to apply newly-learned techniques with guidance and feedback from one of our seasoned moderators

More information in comments — register today to accelerate your potential!

01/28/2026

Elevate your team's skills ➡️ and impact! 💥

Our Custom Team Training programs are designed specifically for your organization’s unique needs, using your own business challenges as the foundation. Whether you’re looking to deepen your team’s research expertise, enhance collaboration, or align on strategic goals, we’ll craft a program that’s:

🔹 relevant
🔹 interactive
🔹 immediately applicable

Led by experienced instructors and grounded in real-world case studies, our scalable training sessions are built to inspire, empower, and deliver results—whether for 5 or 100+ participants.

Contact us today for more details on how we can accelerate your team's potential!

💥 [email protected] 💥

01/26/2026

Join us for an upcoming virtual session of our Designing Effective Surveys course!

This hands-on seminar delves into the art and science of questionnaire design, providing a comprehensive framework for creating effective surveys.

In this seminar, you'll learn how to:

🔹 Plan and flowchart a questionnaire to guide content and flow
🔹 Phrase questions effectively, to choose the right format for your objectives
🔹 Define your sample strategically to minimize bias and enhance reliability
🔹 Develop a comprehensive analysis plan that aligns with your data objectives
🔹 Enhance response rates by implementing best practices for administering questionnaires
🔹 Create a live survey to apply your skills in real-time nce

Register at the 🔗 in comments to accelerate your potential today!

01/20/2026

NEXT WEEK! Reset, refresh, and reinforce the skills that keep research credible. 📈 👏

👉 Join us for Market Research Essentials: Real World Applications for Business Success

This comprehensive virtual seminar provides a roadmap for planning and implementing insights studies from start to finish.

In this seminar, you'll learn how to:

🔹 Design studies to answer your business questions
🔹 Select your target sample and sample size
🔹 Understand different qualitative and quantitative research methodologies
🔹 Write surveys and discussion guides
🔹 Analyze data and develop insights
🔹 Report actionable results

For more information, and to register, check the 🔗 in comments.

01/14/2026

Take your research and insights knowledge to the next level! ✨🚀

Join us this month ➡️ Market Research Essentials | January 26-29 | 1-5pm Eastern

In this virtual course, you'll learn how to select the best methodology for your research efforts, and better understand key decisions in the research process.

For more information, and to register, visit the 🔗 in our comments.

Address

500 W 7th Street
Cincinnati, OH
45203

Telephone

(800) 543-8635

Website

http://www.burkeinstitute.com/

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