Burke Institute

Burke Institute Burke Institute is the industry leader in marketing research education and training.

Seminars on Research Methods
RM01 Practical Marketing Research
RM02 Shopper Marketing: Insights, Innovation & Implementation
RM03 Designing Effective Questionnaires: A Step by Step Workshop
RM04 Online Research Best Practices and Innovations
RM05 Linking Customer, Employee and Process Data to Drive Profitability *




Seminars on Data Analysis
DA01 Data Analysis For Marketing

Research: The Fundamentals
DA02 Tools & Techniques of Data Analysis
DA03 Practical Multivariate Analysis
DA04 Practical Conjoint Analysis And Discrete Choice Modeling




Seminars on Research Applications
RA01 Applications of Marketing Research
RA02 New Product Research: Laying The Foundation For New Product Success
RA03 Market Segmentation and Positioning Research
RA04 Customer Satisfaction and Loyalty Research: Managing, Measuring, Analyzing and Interpreting




Seminars on Communication
C01 Writing and Presenting Actionable Marketing Research Reports




Seminars on Qualitative Research
Q01 Focus Group Moderator Training
Q02 Specialized Moderator Skills for Qualitative Research Applications
Q03 Next Generation Qualitative Tools: Social Media, Online Communities & Virtual Research Platforms




Note: Seminar numbers are for reference purposes only and do not reflect level of difficulty of course.
* Seminars are only available for customized company programs.

Join us for an upcoming virtual session of our Data Analysis & Interpretation seminar! โžก๏ธ https://burkeinstitute.com/cou...
02/25/2026

Join us for an upcoming virtual session of our Data Analysis & Interpretation seminar!

โžก๏ธ https://burkeinstitute.com/course/data-analysis-and-interpretation/

This hands-on seminar will teach you how to uncover deeper insights from data by interpretating analytical output, connecting data sources, and applying contextual knowledge.

In this seminar, you'll learn how to:

๐Ÿ”น Become data fluentโ€”i.e., tapping into multiple sources (primary & secondary) and crossing silos to add perspective
๐Ÿ”น Determine how to choose the most appropriate analytical techniques
๐Ÿ”น Interpret descriptive statistics to summarize data, significance testing to assess differences, and multivariate analyses to determine relationships
๐Ÿ”น Begin using AI for data analyses and interpretation
๐Ÿ”น ...and more!

Register at the link above to accelerate your potential today!

Join us next week for a virtual session of our Market Research for Understanding Customers, Brands, and Products course!...
02/24/2026

Join us next week for a virtual session of our Market Research for Understanding Customers, Brands, and Products course!

โžก๏ธ https://burkeinstitute.com/course/market-research-for-understanding-customers-brands-and-products/

This comprehensive seminar empowers researchers to select the right methodology for addressing specific decision areas involving their customer, brand, and product or service.

In this seminar, you'll learn how to:

๐Ÿ”น Evaluate the competitive landscape to strategically position your products/services
๐Ÿ”น Segment your audience for targeted marketing effectiveness
๐Ÿ”น Develop and validate new product concepts and pricing strategies
๐Ÿ”น Track brand health and key performance indicators consistently
๐Ÿ”น Identify the key drivers of customer experience

Register at the link above to accelerate your potential today!

Join us next week for a session of our Advanced Moderator Skills seminar! We're excited to yet again host attendees at o...
02/17/2026

Join us next week for a session of our Advanced Moderator Skills seminar! We're excited to yet again host attendees at our Cincinnati headquarters.

This seminar is designed to transform your qualitative moderating skills. Learn to uncover the subconscious behaviors that influence purchasing decisions by exploring the core beliefs and emotions of individuals.

You'll learn how to:

๐Ÿ”น Deploy inventive strategies rooted in free association, mind mapping, and sorting techniques
๐Ÿ”น Utilize projective techniques involving visual stimuli, artistic expression, storytelling, and other innovative methods
๐Ÿ”น Enhance your abilities through real-world scenarios, case studies, and interactive sessions, positioning you as a moderator, respondent, and observer
๐Ÿ”น Lead a one-hour focus group with the opportunity to apply newly-learned techniques with guidance and feedback from one of our seasoned moderators

More information in comments โ€” register today to accelerate your potential!

Are you embracing a growth mindset in 2026? ๐Ÿ“ˆโœจ Check out the QRCA Views article at the ๐Ÿ”— in comments to explore ways to ...
02/12/2026

Are you embracing a growth mindset in 2026? ๐Ÿ“ˆโœจ

Check out the QRCA Views article at the ๐Ÿ”— in comments to explore ways to build your learning toolkit and embrace growth this year!

Many thanks to Amy Spencer for including us in this list โ€” formal training can be a powerful resource in a researcher's toolkit, allowing for more immediate skill implementation and networking opportunities with industry peers.

Join us next week for a virtual session of our Designing Effective Surveys course! This hands-on seminar delves into the...
02/10/2026

Join us next week for a virtual session of our Designing Effective Surveys course!

This hands-on seminar delves into the art and science of questionnaire design, providing a comprehensive framework for creating effective surveys.

In this seminar, you'll learn how to:

๐Ÿ”น Plan and flowchart a questionnaire to guide content and flow
๐Ÿ”น Phrase questions effectively, to choose the right format for your objectives
๐Ÿ”น Define your sample strategically to minimize bias and enhance reliability
๐Ÿ”น Develop a comprehensive analysis plan that aligns with your data objectives
๐Ÿ”น Enhance response rates by implementing best practices for administering questionnaires
๐Ÿ”น Create a live survey to apply your skills in real-time nce

Register at the ๐Ÿ”— in comments to accelerate your potential today!

Join us for the next Advanced Moderator Skills seminar! We're excited to yet again host attendees at our Cincinnati head...
02/06/2026

Join us for the next Advanced Moderator Skills seminar! We're excited to yet again host attendees at our Cincinnati headquarters in late February.

This seminar is designed to transform your qualitative moderating skills. Learn to uncover the subconscious behaviors that influence purchasing decisions by exploring the core beliefs and emotions of individuals.

You'll learn how to:

๐Ÿ”น Deploy inventive strategies rooted in free association, mind mapping, and sorting techniques
๐Ÿ”น Utilize projective techniques involving visual stimuli, artistic expression, storytelling, and other innovative methods
๐Ÿ”น Enhance your abilities through real-world scenarios, case studies, and interactive sessions, positioning you as a moderator, respondent, and observer
๐Ÿ”น Lead a one-hour focus group with the opportunity to apply newly-learned techniques with guidance and feedback from one of our seasoned moderators

More information in comments โ€” register today to accelerate your potential!

Elevate your team's skills โžก๏ธ and impact! ๐Ÿ’ฅ Our Custom Team Training programs are designed specifically for your organiz...
01/28/2026

Elevate your team's skills โžก๏ธ and impact! ๐Ÿ’ฅ

Our Custom Team Training programs are designed specifically for your organizationโ€™s unique needs, using your own business challenges as the foundation. Whether youโ€™re looking to deepen your teamโ€™s research expertise, enhance collaboration, or align on strategic goals, weโ€™ll craft a program thatโ€™s:

๐Ÿ”น relevant
๐Ÿ”น interactive
๐Ÿ”น immediately applicable

Led by experienced instructors and grounded in real-world case studies, our scalable training sessions are built to inspire, empower, and deliver resultsโ€”whether for 5 or 100+ participants.

Contact us today for more details on how we can accelerate your team's potential!

๐Ÿ’ฅ [email protected] ๐Ÿ’ฅ

Join us for an upcoming virtual session of our Designing Effective Surveys course! This hands-on seminar delves into the...
01/26/2026

Join us for an upcoming virtual session of our Designing Effective Surveys course!

This hands-on seminar delves into the art and science of questionnaire design, providing a comprehensive framework for creating effective surveys.

In this seminar, you'll learn how to:

๐Ÿ”น Plan and flowchart a questionnaire to guide content and flow
๐Ÿ”น Phrase questions effectively, to choose the right format for your objectives
๐Ÿ”น Define your sample strategically to minimize bias and enhance reliability
๐Ÿ”น Develop a comprehensive analysis plan that aligns with your data objectives
๐Ÿ”น Enhance response rates by implementing best practices for administering questionnaires
๐Ÿ”น Create a live survey to apply your skills in real-time nce

Register at the ๐Ÿ”— in comments to accelerate your potential today!

NEXT WEEK! Reset, refresh, and reinforce the skills that keep research credible. ๐Ÿ“ˆ ๐Ÿ‘ ๐Ÿ‘‰ Join us for Market Research Essen...
01/20/2026

NEXT WEEK! Reset, refresh, and reinforce the skills that keep research credible. ๐Ÿ“ˆ ๐Ÿ‘

๐Ÿ‘‰ Join us for Market Research Essentials: Real World Applications for Business Success

This comprehensive virtual seminar provides a roadmap for planning and implementing insights studies from start to finish.

In this seminar, you'll learn how to:

๐Ÿ”น Design studies to answer your business questions
๐Ÿ”น Select your target sample and sample size
๐Ÿ”น Understand different qualitative and quantitative research methodologies
๐Ÿ”น Write surveys and discussion guides
๐Ÿ”น Analyze data and develop insights
๐Ÿ”น Report actionable results

For more information, and to register, check the ๐Ÿ”— in comments.

Take your research and insights knowledge to the next level! โœจ๐Ÿš€ Join us this month โžก๏ธ Market Research Essentials | Janua...
01/14/2026

Take your research and insights knowledge to the next level! โœจ๐Ÿš€

Join us this month โžก๏ธ Market Research Essentials | January 26-29 | 1-5pm Eastern

In this virtual course, you'll learn how to select the best methodology for your research efforts, and better understand key decisions in the research process.

For more information, and to register, visit the ๐Ÿ”— in our comments.

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500 W 7th Street
Cincinnati, OH
45203

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