RSW US

05/14/2026

So proud that our sister company RSW/AgencySearch was given the opportunity to help Wright-Patt Credit Union find a great agency in Cactus! Congrats to both of you! Here's to a solid, productive, long-term relationship!

05/11/2026

Your agency has a LinkedIn newsletter. Now what?

For most agencies, the pattern looks like this:
• Launch the newsletter
• Invite prospects
• Publish a few issues
• Then…silence

A LinkedIn newsletter isn’t a “nice to have” content box to check. Used the right way, it can support long-term business development, warm up prospects, and give you a natural reason to start real conversations.

In our latest post, we break down:
⬩ Why most agency newsletters stall
⬩ The biggest missed opportunity we see after someone subscribes
⬩ How to use a newsletter as part of a real BD strategy (not a standalone task)

If your newsletter isn’t helping you start better prospect conversations, this will help.

👇 Read the full post:

Most agency LinkedIn newsletters fail for a lack of real BD strategy. Here’s how to use them to nurture prospects and drive new business.

05/06/2026

Is the rise of in-house teams leaving your agency with crumbs?

While brands continue to bring certain marketing functions in-house, they still look to outside firms for the high-level strategy and specialized expertise they can’t build themselves. At RSW/US, we help you identify and communicate that unique value.

We don't just get you meetings; we help you position your agency as the essential partner national brands need to win. Don't let in-house teams eat your lunch—secure your spot at the head of the table.

Questions about our outsourced biz dev programs? These are the questions agency principals ask us most: https://www.rswus.com/outsourced-new-business-faq-for-ad-agencies/

05/04/2026

Prospects aren’t saying “no.”
They’re overwhelmed. 😵‍💫

We’re seeing more decision fatigue in new business conversations lately. Interest hasn’t disappeared, but uncertainty is slowing movement. And for small and mid-sized agencies, waiting isn’t a strategy.

Here’s the reality: when prospects finally decide, they move fast. If you’re not visible and active, you’re forgotten.

In our latest post, we unpack:
• Why decision fatigue is slowing buying decisions right now
• How rising automation and AI costs are changing the math for big firms
• Why human expertise and agency agility are becoming safer bets for prospects
• Where smaller agencies have a real opening to lead instead of waiting

Decision fatigue doesn’t mean “not interested.” It means prospects need leadership and clarity.

Read the full post here 👇

Don't let prospect decision fatigue stall your agency. Learn how small and mid-sized firms can lead with agility while larger agencies struggle.

04/28/2026

Technology alone won't close business, but it is the fuel that powers a successful outreach strategy. At RSW/US, we believe in a complimentary mix of human drive and intelligence, coupled with a consistently updated tech stack.

This hybrid approach allows our team to:
➤ Develop the cleanest and most strategically targeted lists for our clients.
➤ Use multiple layers of technology to make our outreach process more efficient.
➤ Help 90%+ of our clients close business within the first year of their program.

We invest in the tech so you can focus on the creative work that keeps your clients happy.

Learn more about us here: https://www.rswus.com/

04/27/2026

Hiring a New Business Director won’t fix growth overnight.

Yet many agencies expect one hire to undo years of stalled outreach and fuzzy positioning.

Here’s the hard truth: 𝗮𝗻 𝗡𝗕𝗗 𝗶𝘀 𝗮𝗻 𝗲𝗻𝗴𝗶𝗻𝗲, 𝗻𝗼𝘁 𝘁𝗵𝗲 𝗳𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻.

If they’re buried in RFPs, pulled into client work, or handed generic positioning, results will lag no matter how strong the hire is.

We break down what actually sets new business leaders up to win 👇

Your New Business Director is not a silver bullet. Set realistic expectations and avoid 4 common traps that sabotage agency growth.

04/09/2026

Today we’re celebrating Sheila Hambrice's 2-year anniversary at RSW/US! 🎉

Thank you, Sheila, for bringing smart thinking, fresh perspectives, and a steady stream of strong ideas to every conversation. Your ability to see opportunities and turn them into action continues to make a difference for both our team and the clients we serve.

04/08/2026

Each week (for one month) we're sharing real sales emails (names and companies redacted) that landed in our inbox, because sometimes the best argument for doing new business the right way is showing you what the wrong way looks like.

This week's entry is a masterpiece of misplaced incentives.

A gift card for your time. In exchange for learning how to make 150 robotic dials an hour.

We'll let that one breathe.

04/07/2026

The RSW/US Agency Identity Guide: 5 Pillars of Effective Positioning and 10 Rules for AI Search Success

Too many agencies are being briefed to deliver work on time at the lowest cost possible, instead of being brought in to solve the actual brand growth problem.

A sharper, clearly defined positioning gets you in front of the right clients before that conversation starts.

We put together the RSW/US Agency Identity Guide to help.

It walks through the five core elements of a strong brand, how to identify a unique archetype that gives prospects a clear reason to choose you, and ten best practices to make sure your agency shows up correctly in AI search.

DL it here:

Master agency brand positioning for AI search with our guide: 5 core pillars and 10 rules for getting found and recommended.

04/06/2026

“20 meetings a week.”
“4,000 appointments booked.”
“AI will handle everything.”

If you’ve been around agency new business long enough, you’ve heard these promises before. The platforms change. The hype gets louder. The ridiculous stays the same.

For over 20 years, we’ve watched waves of lead gen “shortcuts” come and go, each one claiming to crack the code overnight. Most don’t last. And most don’t work the way they’re sold.

In this post, we share:
➤ Why overpromising never goes out of style
➤ What hasn’t changed since 2005 (and why that matters)
➤ The approach we’ve stuck with while others chased shiny objects

👉 If you’re tired of huge guarantees and very little results, this one’s for you: https://www.rswus.com/even-the-ridiculous-never-changes/

Curious: what’s the wildest new business promise you’ve seen lately?

Outsourced agency new business firms are too often living on the edge of the ridiculous - making ridiculous promises.

04/02/2026

We've kicked off a new mini-series, because sometimes the best argument for doing new business the right way is showing you what the wrong way looks like.

Each week we're going to share a real sales email (names and companies redacted, always) that landed in our inbox. This one was sent to our VP of Sales & Training/New Business Director, Brandon Buttrey.

6,500 meetings.
A TV catchphrase.
A "Soooo."
All caps.
Al-only outreach.

All in the same email.

And let's not forget that subject line: "I HATE im doing this for you :("

You really can't make this stuff up!