06/03/2026
People ask me why a positioning strategist spends so much time talking about websites.
Simple.
Your website is often the first place where a potential buyer forms an opinion about your business.
I’m not concerned with positioning you in the market.
I’m concerned with positioning you in the minds of the people most likely to buy from you.
Markets aren’t buyers.
People buy at markets.
Every sale begins with perception.
This video explains why I believe your website is one of the most important positioning assets your business owns.