11/19/2018
Our Cincinnati Riverfront Garage branding is in place!
The Banks has been an amazing transformation of the Cincinnati riverfront and we have been fortunate to be part of their communications team since they broke ground 10 years ago. The development is an engineering masterpiece and the quiet hero is the Cincinnati Riverfront Garage. It is a 5 block, 3,300 parking space behemoth beneath the stadiums, shops and restaurants that has provided a foundation for all of the development by lifting The Banks out of the flood plain. Being so enormous (and primarily underground) it can be difficult to find and navigate. Hopefully our new branding at all entrances and elevators will help! The logo signifies the parking below the river and retail space above while incorporating the garage's existing wayfinding color palette—blue, orange, green, and red. (** Visitor tip: Those colors represent the sections of the garage closest to the river, Bengals' stadium, city/land, and Reds' stadium accordingly.) Visit downtown and check it out soon!