Burke, Inc.

Burke, Inc. Founded in 1931, Burke is an independent, full service marketing research & decision support company.

Founded in 1931, Burke is an independent, full service marketing research and decision support company. Burke capitalizes on its state-of-the-art research ex*****on, advanced analytical techniques and leading edge technology to provide decision support solutions to companies across all major industry sectors. A 100% employee-owned company, Burke is also the industry leader in marketing research and consumer insights education through the Burke Institute. Burke is headquartered in Cincinnati, Ohio, with regional offices throughout the United States.

Join shopper and retail expert, James Sorensen, for the next session of Shopper Science Toolkit: Best Practices to Under...
09/22/2026

Join shopper and retail expert, James Sorensen, for the next session of Shopper Science Toolkit: Best Practices to Understand Changing Shopper Behavior!

➡️ https://buff.ly/saWaXrv

In this short course, you will:

🔹 Gain knowledge about the core motivations and drivers behind shopper choices across various channels, categories, and contexts.

🔹 Discover how traditional qualitative and quantitative research, combined with new analytical solutions like AI and passive data analytics, can enhance shopper UX optimization.

🔹 How leading brands have applied these timeless principles and innovative techniques to enhance shopper experiences, drive sales, and build lasting customer relationships.

Register at the link above to accelerate your potential today!

Join Burke at !✨ Real Data on Synthetic Data: R&D on Reliability and Practice Uses ✨Eli Moore and Alex Mangoff will exp...
09/17/2026

Join Burke at !

✨ Real Data on Synthetic Data: R&D on Reliability and Practice Uses ✨

Eli Moore and Alex Mangoff will explore synthetic data's growing role in research and share perspectives on how organizations can assess quality, reliability, and practical applications.

They'll share:

🔹 Current opportunities and challenges in synthetic data

🔹 Practical uses and limitations for research teams

🔹 How Burke's FAR Quality Score™ framework helps evaluate reliability

🔹 Considerations for responsible adoption of emerging AI-powered research approaches

📅 Wednesday, October 7, 2026
🕑 12:45-1:15 PM MT

Be sure to add this session to your agenda.

AllThingsInsights |

Tomorrow at !✨ Beyond the Deliverable: Building the Indispensable Insights Agency ✨Join Burke CEO Tara Marotti and fell...
09/16/2026

Tomorrow at !

✨ Beyond the Deliverable: Building the Indispensable Insights Agency ✨

Join Burke CEO Tara Marotti and fellow industry leaders for a conversation about the future of the insights industry and how agencies can create value beyond the deliverable.

If you're attending CRC, you won't want to miss this opportunity to hear perspectives from some of the industry's leading voices.

📅 September 17 | Grand Horizon EFG
🕛 12:20 - 1:00 PM

We're excited to sponsor and participate in WiRE Cincinnati's upcoming event, Reimagining Research for a New Generation ...
09/14/2026

We're excited to sponsor and participate in WiRE Cincinnati's upcoming event, Reimagining Research for a New Generation of Insight!

As AI, changing consumer behaviors, and declining engagement continue to reshape our industry, researchers are being challenged to rethink how we gather insights and connect with participants.

Join us as local industry leaders explore:
✅ AI-enabled, conversation-based research approaches
✅ The future of respondent engagement and data quality
✅ New ways to bring consumers directly into the research process
✅ Practical considerations for responsible AI adoption

If you're interested in where the future of insights is headed, this is a conversation you won't want to miss.

To RSVP and to learn more about our speakers and their sessions: wearewire.org/events

We hope to see you at The Marketer Collaborative on September 24!

AI is changing what it means to work in insights.As technology becomes increasingly capable of analyzing data, identifyi...
09/14/2026

AI is changing what it means to work in insights.

As technology becomes increasingly capable of analyzing data, identifying patterns, and generating recommendations, insights professionals have an opportunity to become even stronger strategic partners to the business.

At TMRE, Eli Moore will explore what this shift means for the future of insights and how organizations can better connect business needs, data, technology, and AI.

We're delighted to share that Michael Shewmon will be co-chairing Track 6 at next week's Insights Association Corporate ...
09/12/2026

We're delighted to share that Michael Shewmon will be co-chairing Track 6 at next week's Insights Association Corporate Researchers Conference in Chicago!

As President of the Insights Association North Central Chapter, Michael is proud to represent both and the NCC chapter while helping introduce thoughtleaders and guide conversations and that matter most to our industry.

If you'll be at CRC, be sure to stop by Track 6 and join the discussions!

Synthetic data is generating plenty of excitement, but how do you know when it's reliable enough to inform business deci...
09/11/2026

Synthetic data is generating plenty of excitement, but how do you know when it's reliable enough to inform business decisions?

In our latest Quirk's article, we introduce a practical standard for evaluating synthetic data and explore why decision quality, not just data quality, should be the ultimate benchmark.

Read the article: https://buff.ly/abbGMUS

Sometimes, the smartest way to strengthen a quantitative study is to add qualitative learning before it begins. But tigh...
08/27/2026

Sometimes, the smartest way to strengthen a quantitative study is to add qualitative learning before it begins. But tight timelines can make that difficult.

That’s where Burke AI-Moderated Interviews can help.

We help teams quickly understand the human context behind a category, audience, or behavior before moving into segmentation, concept testing, tracking, or other quant work.

In a recent coffee study, Burke conducted 100+ AI-Moderated Interviews in just four days, helping reveal the consumer moments, needs, and tradeoffs that strengthened the segmentation strategy that followed.

Fast context. Stronger hypotheses. Better decisions.

AI-Moderated Interviews. Expert-led by Burke.

Learn more: [email protected]

The future favors the bold. But bold moves without judgement is just risk.At Burke, bold moves are expert-led. Advancing...
08/25/2026

The future favors the bold. But bold moves without judgement is just risk.

At Burke, bold moves are expert-led. Advancing with intention, building what’s next. With the right balance of technical expertise, consumer and data intelligence, and business guidance to unlock growth. Are you in?

Come along with us ➡️ https://buff.ly/RsV5PcR

Fast consumer learning is only valuable if you can trust it.AI-Moderated Interviews can help teams hear from consumers q...
08/20/2026

Fast consumer learning is only valuable if you can trust it.

AI-Moderated Interviews can help teams hear from consumers quickly. But speed alone isn’t enough.

The difference is the expertise behind the method:

➡️ Better research design.
➡️ Better sample quality.
➡️ Better human analysis.

At Burke, AI-Moderated Interviews are expert-led from the first question to the final recommendation, so fast learning becomes decision-ready insight.

Want to learn where AI-Moderated Interviews could fit into your next research plan?

Learn more: [email protected] | https://buff.ly/nTAT4jb

Address

500 W 7th Street
Cincinnati, OH
45203

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+18006882674

Website

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