Burke, Inc.

Burke, Inc. Founded in 1931, Burke is an independent, full service marketing research & decision support company.

Founded in 1931, Burke is an independent, full service marketing research and decision support company. Burke capitalizes on its state-of-the-art research ex*****on, advanced analytical techniques and leading edge technology to provide decision support solutions to companies across all major industry sectors. A 100% employee-owned company, Burke is also the industry leader in marketing research an

d consumer insights education through the Burke Institute. Burke is headquartered in Cincinnati, Ohio, with regional offices throughout the United States.

What does it really take to become AI-ready?Patricia Salamone and Chris Deinlein reflect on building a more connected in...
06/16/2026

What does it really take to become AI-ready?

Patricia Salamone and Chris Deinlein reflect on building a more connected insights ecosystem, inspired by their recent presentation alongside Mike Mackezyk of Mars Petcare at the Insights Association Ignite: CPG event. They explore why trusted data, connected systems, and cross-functional collaboration are the true foundation for unlocking AI's potential and creating a more powerful data strategy.

Read the full article to learn how organizations can move from fragmented information to faster, smarter decision-making: https://buff.ly/0ieEOPL

We're excited to announce a new framework, backed by research, for assessing synthetic data quality! As synthetic data o...
06/16/2026

We're excited to announce a new framework, backed by research, for assessing synthetic data quality!

As synthetic data options become more widely available, the key question is whether they can inform real-world decisions with confidence. Burke’s research compared multiple synthetic methodologies and tested whether LLM-based synthetic panels can replace human respondents, how generative data models perform relative to synthetic panels, and whether the quality of the underlying human data remains critical in a synthetic-data world.

At the center of the study is Burke’s FAR Framework, which evaluates synthetic data quality across three dimensions:

🔹 Fidelity: Whether synthetic data aligns with the underlying source of truth.
🔹 Authenticity: Whether synthetic responses reflect realistic variation rather than simply reproducing existing data.
🔹 Resolution: Whether relationships between variables, segments, and business conclusions are preserved.

Learn more: https://www.burke.com/latest-news/burke-introduces-a-new-framework-for-assessing-synthetic-data-quality/

[email protected] | burke.com

Ready to accelerate your potential in marketing research and insights?Whether you're building a stronger foundation in r...
06/15/2026

Ready to accelerate your potential in marketing research and insights?

Whether you're building a stronger foundation in research, enhancing your facilitation skills, or elevating your reporting and storytelling capabilities, our expert-led seminars are designed to help you apply what you learn immediately on the job.

Plus, explore practical applications of AI that can help you work more efficiently and amplify your impact.

🔸 Use code SUMMER25 at checkout by June 30 to receive 25% off Burke Institute's multi-day seminars🔸

We're excited to see Tara Marotti, President & CEO, take the stage alongside Pete Blackshaw, Co-Founder & CEO of BrandRa...
06/04/2026

We're excited to see Tara Marotti, President & CEO, take the stage alongside Pete Blackshaw, Co-Founder & CEO of BrandRank.AI, next week at Cincy AI Week!

Their data-backed session will explore AI as a new 'audience,' one with significant impact on awareness and conversion, and what that means for the future of advertising.

As the Midwest’s largest event for AI professionals, we're looking forward to connecting, learning, and sharing ideas with fellow innovators across our greater community.

Why do so many promising innovations stall before they ever reach market? In his latest article for Quirk's Magazine, Er...
06/02/2026

Why do so many promising innovations stall before they ever reach market?

In his latest article for Quirk's Magazine, Eric Tayce introduces 'upcycled segmentation,' a practical approach that helps teams make smarter bets faster, while reserving full-scale research for the moments that truly require it. He shares valuable perspective for innovation, insights, and strategy leaders looking to accelerate early-stage decision-making without sacrificing confidence.

Learn more: https://buff.ly/VfwoPI3

Meet BRAND ANSWER, our new diagnostic built for the age of AI-driven search.It reveals how AI is actually portraying you...
05/19/2026

Meet BRAND ANSWER, our new diagnostic built for the age of AI-driven search.

It reveals how AI is actually portraying your brand, where you’re missing from critical consumer questions, and how you stack up against competitors in AI-generated responses.

The result? Immediate clarity on the gap between your brand strategy and AI reality—so you can take smarter, insight-driven action where it matters most.

We set out to better understand a rapidly evolving, highly influential segment: Millennial Millionaires.To achieve both ...
05/14/2026

We set out to better understand a rapidly evolving, highly influential segment: Millennial Millionaires.

To achieve both depth and scale with this hard-to-reach group, we leveraged Qual-at-Scale, an AI-powered approach designed to expand the reach of traditional qualitative research.

Discover how Qual-at-Scale enabled us to capture rich, in-the-moment perspectives across financial decisions efficiently while maintaining the nuance critical to understanding this audience.

Insights teams have more data than ever, but are we actually more connected?At the upcoming Insights Association Ignite:...
04/27/2026

Insights teams have more data than ever, but are we actually more connected?

At the upcoming Insights Association Ignite: GPG event in Cincinnati, we’ll have a fireside chat on what it really takes to build a connected insights strategy in today’s complex landscape.

Join Patricia Salamone and Chris Deinlein alongside Michael Mackezyk of Mars Petcare as they unpack how to elevate human expertise by bringing together your structured and unstructured data. They’ll share where AI truly adds value without adding more complexity.

If you’re attending, we’d love to see you there!

We set out to better understand a rapidly evolving, highly influential segment: Millennial Millionaires. To achieve both...
04/06/2026

We set out to better understand a rapidly evolving, highly influential segment: Millennial Millionaires.

To achieve both depth and scale with this hard-to-reach group, we leveraged Qual-at-Scale, an AI-powered approach designed to expand the reach of traditional qualitative research.

Discover how Qual-at-Scale enabled us to capture rich, in-the-moment perspectives across financial decisions efficiently while maintaining the nuance critical to understanding this audience: https://buff.ly/zbpreih

Gabriela, Mike, and Sharon are in Seattle this week attending X4 2026! Our teams continue to keep a pulse on the evolvin...
03/19/2026

Gabriela, Mike, and Sharon are in Seattle this week attending X4 2026!

Our teams continue to keep a pulse on the evolving experience management landscape, bringing an informed, expert perspective to help our clients stay ahead of industry trends.

Address

500 W 7th Street
Cincinnati, OH
45203

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+18006882674

Website

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