Hinge Commerce

12/18/2023

🚀 Exciting news for registered brands on Amazon! 🚀

Now, with Manage Your Experiments, brands with eligible products can dive into A/B testing their Brand Story content. What does this mean? It's your chance to fine-tune and optimize the message behind your brand, boosting new and repeat purchases.

Amazon’s Brand Story, nestled under 'From the Brand' on the product detail page, is a powerful tool to showcase your brand's unique voice. Through carousel displays, image-text cards, and seamless links to more of your products, you can captivate customers and drive sales.

Why is this a game-changer? Because you can experiment with content to tailor-fit what converts with your audience. For instance, which brand messaging resonates best with your customer to drive conversion rate? Your company mission with features & benefits, or a collection-based cross-sell? Let the Hinge Commerce team help you with Brand Story design and copy content to drive engagement and conversion.

And the best part? You get the flexibility to implement Brand Story content across your entire catalog with either the same layout OR a unique Brand Story layout for each product group you sell. This flexibility can be used to promote products during tent-pole events or highlight new product launches. As we know, one size does not fit all in eCommerce.

Dive into Manage Your Experiments and elevate your brand's narrative like never before!
How have you utilized any of Amazon's A/B Testing features this year? What details were you able to discern from the results?

Let us know in the comments or visit our website, https://zurl.co/yA6t to let us help you strategize your digital shelf and A/B content testing goals for 2024.

12/06/2023

Yesterday, Amazon announced several fee changes that will be rolling out throughout 2024. Some of these are huge wins for sellers, such as the Vine Program tier pricing; however, others can cause spin, such as the Low Inventory Fee.

Managing your inventory and avoiding these fees is becoming more precarious and requires a constant finger on the pulse of your account, inbound to Amazon lead times, and product sourcing timelines.

Hinge Commerce can help with all of that. Check out our blog post on these changes and what this means for you as a seller.

https://zurl.co/HEYV

Yesterday, Amazon announced changes to their fees affecting FBA and other services. This annual fee increase announcement has become the new normal over the last few years and will increase costs for sellers on average by ~5-10%, depending on the product category. Experienced Amazon experts can navi...

11/30/2023

We are excited to share that our clients were up 15% over last year's Black Friday/Cyber Monday (BFCM), outpacing overall BFCM growth of 8% according to Adobe Analytics. This is a testament to our team of experts' hard work and dedication, who helped our clients achieve outstanding results during this important shopping season.

💡Key Highlights

Client success ranged from +8% to +47% Year-over-Year (YoY) for those who participated in the promotional event.

Paid advertising performance for our clients was OUTSTANDING, driving an increase of 122% in ad-attributed sales and a 45% improvement in Return on Ad Spend (ROAS).
Hinge Commerce grew Impressions 48% YoY for our clients while improving Click Thru Rate (CTR) and delivering an 8% reduction in Cost per Click (CPC), despite headwinds of rising advertising costs on platforms like Amazon.

Our team of experts works seamlessly together to drive profitable increases for the brands we help represent. Through careful pre-planning, we ensure that our clients are well-positioned for success during every tent-pole event season.

💡Overall BFCM Results

According to Adobe Analytics, there was a record $9.8 billion in Black Friday online sales, up 7.5% from 2022. And for Cyber Monday, consumers spent $12.4 billion, a 9.6% increase from 2022.

Interested in learning more about trends and changes for Black Friday/Cyber Monday 2023 and how Hinge Commerce beat out industry level performance?

See our blog post here 👉https://hingecommerce.com/2023-bfcm-recap/ or reach out to us at https://hingecommerce.com/contact-us/

Let's talk about your brand and what Hinge Commerce teams can do to make your next promotional event successful. And more importantly, drive sustained growth all year long.

11/09/2023

Surviving Q4 in eCommerce is basically like surviving in a Rambo movie. Customers doing BFCM Shopping, the Christmas rush, and everyone wanting their packages, yesterday. Our team of experts put together a helpful list of 5 last-minute things you can do to maximize your sales and profitability and 5 common mistakes to avoid.

Check out our latest blog post below and remember, Rambo went at it alone, but you don’t have to. Reach out to us at https://hingecommerce.com/contact-us/ to see how we can help you weather the eComm waters.



https://hingecommerce.com/mastering-q4-amazon-5-things-to-avoid/

11/08/2023

Are you going to Outdoor Retailer Winter next week?

Do you want to take your eCommerce business to the next level?

Are you facing any of these common eCommerce pain points?

❄ Profitable growth
❄ Competitive and complex marketplaces
❄ Longer ramp-up for new product launches
❄ New customer acquisition
❄ Inventory management

Do frequent platform and policy updates on Amazon and Walmart cause you and your team headaches?

Don’t worry! HINGE COMMERCE experts will be at the show and would love to talk to you about all things eCommerce!

We geek out on search & competitive insights, optimized content, promotional & advertising strategy, and more.

Click the link below to meet with our team at the show.
https://zurl.co/WXnM

10/30/2023

Amazon sent an email to all sellers this morning reminding them of decreased storage levels in November, due to their focus on Outbound to Consumer Operations.

"Hello,

As previously announced, FBA capacity limits will be temporarily reduced in November to accommodate our increased focus on delivery operations. On average, capacity limits for November provide enough storage for five months of inventory.

In November and December, we'll focus on processing customer orders. This temporary shift may cause receiving delays, but will ensure faster delivery speed and maximize your sales potential during the holiday season.

To ensure that you remain within your November capacity limits, we recommend that you send any inventory intended for 2024 events, such as Lunar New Year, after December 31, 2023.

If you need more capacity after the holiday season, you can use Amazon Warehousing and Distribution to store your additional inventory and automatically replenish fulfillment centers.

View your capacity limits and capacity usage in the Capacity Monitor at the bottom of the FBA dashboard and you can request a limit increase with Capacity Manager if you need additional capacity.

For more information, go to FBA capacity limits.

The Fulfillment by Amazon team "

It's hard juggling inventory levels, trying to ensure you've got enough stock to last you through and keeping an eye on your IPI. Let HINGE help 👇

Check out our blog post on how to get the most out of your storage capacity, how to request more and how IPI impacts all of that > https://zurl.co/rdgp

10/06/2023

When selling on Amazon, it’s essential to keep track of your inventory. However, mistakes can happen, and sometimes Amazon may not reimburse you for lost or damaged inventory or other issues that arise during the fulfillment process. The Hinge Axis Reimbursement Analyzer can help.

Check out our blog post by clicking on the link below to learn more

https://hingecommerce.com/maximizing-your-profits-with-hinge-axis-reimbursement-analyzer/

04/12/2023

Amazon is adding a new fee tier to their long-term storage fee schedule. Now referred to as Aged Inventory Surcharges, they are now charging for three tiers of aged inventory instead of the previous two. For more information on this change, what it means for your inventory and to find out how HINGE can help you manage your inventory through demand planning check out our blog post by clicking the link below:

https://zurl.co/0iq6

03/24/2023

Amazon announced yesterday that if you plan to run deals during Prime Week, you must submit them by April 28th, 2023.
HINGE has historically grown our client’s Prime Day Sales by double digits each year.
Check out our blog post for more information!

https://zurl.co/BZVF

03/07/2023

Effective March 1, 2023, Amazon has increased their rebate from 5% to 10% on average. This rebate applies to sales of eligible parent ASINs that are new to FBA for brand owners who complete Brand Registry.
The rebate is available on up to 30 units for eligible oversize items for 90 days, and up to 100 units for eligible standard-size items for 120 days.
If you combine the New to FBA incentives with the “honeymoon” period, Amazon is setting sellers up for success. The “honeymoon” period refers to the period that exists within Amazon’s A9 algorithm for the first 14-30 days of a new product launch; it allows a new launch to rank without having a sales history.
If you want to know more about the “honeymoon” period, or how you can utilize the New to FBA incentives, reach out to us at https://zurl.co/GIQj

02/26/2023

HINGE GLOBAL and QuickBooks have teamed up to help save time and scale their business. 👏 The automation tool Axis will help you run your Amazon Seller Central or Vendor Central business, putting your operations and business analysis on autopilot 🚀!

Get a ***25% discount*** off the Online and HINGE Axis bundle, saving businesses hundreds of dollars a year! 💰💰💰

Start enjoying enormous productivity gains, financial transparency, and easy online business optimization TODAY!



https://zurl.co/jAam

Hinge Axis + QuickBooks Online automates the daily tasks for Amazon sellers and streamlines financial analyses. Get 25% off the bundle now!

02/02/2023

Amazon announced on January 17th a change in how FBA Storage limits will be structured. Amazon is transitioning from a unit-based limit to a cubic ft.-based strategy starting March 1, 2023.
For more information, check our blog post here > https://zcu.io/M9iA