Claritas

Call Directions Website Contact the business

Claritas A Message from Our CEO:

“Welcome to Claritas 2.0. Put simply, we are going to be defined by our speed, innovation and service.

Claritas helps marketers IDENTIFY their best customers, DELIVER campaigns to those customers when and where they engage across channels and OPTIMIZE and measure marketing performance to drive better ROI. As an independent company, we are focused on continuing to deliver the critical insights that Claritas is known for to all of our customers. By tapping into the big data revolution and leaning on a long history of expertise, we will be more nimble to innovate new solutions for our clients to maximize marketing decisions. I invite you to review the below documents and learn more about our focus on customers below.” – Mike Nazzaro, Chief Executive Officer, Claritas

ISP consolidation is changing the game. Broad targeting won't cut it.Our latest article explores how to connect audience...
10/08/2026

ISP consolidation is changing the game. Broad targeting won't cut it.
Our latest article explores how to connect audience intelligence, multichannel activation, measurement and AI-powered optimization to help your ISP turn market disruption into measurable growth. Read Blog: https://claritas.com/isp-consolidation-strategy-for-customer-growth/

Opening a childcare center is a big investment, and the strongest locations aren't always the ones with the most people....
10/07/2026

Opening a childcare center is a big investment, and the strongest locations aren't always the ones with the most people. What matters is whether there are enough young families nearby, if their incomes can support tuition, and whether working parents live and commute close enough to enroll their children. Claritas SPOTLIGHT pulls those pieces together via a single platform. The reports found within SPOTLIGHT look at family demographics and workforce patterns, show which lifestyle segments are most likely to use structured childcare, and maps how far families travel to reach a site. They also show how much competition is already in the area, so you can see the full picture before you commit capital. If you're a childcare brand, a church exploring a new program, or a developer looking for the right anchor tenant, this is a smarter way to find out where demand is strongest. Request your custom market analysis here: https://www2.claritas.com/l/306121/2026-03-06/57mpkb

We are less than 2 weeks away from Calix ConneXions 2026, which Claritas is proud to be a bronze level sponsor of. In ca...
10/06/2026

We are less than 2 weeks away from Calix ConneXions 2026, which Claritas is proud to be a bronze level sponsor of. In case you missed it, our very own Director of Strategic Partnerships, Erin Labrato will be attending and co-presenting Best Practices for Acquisition and Segmentation on Sunday, October 17th from 1:00-1:45 PM local time, with Christina Carretta from Calix. This session will explore ways data can help supercharge your acquisition strategy while increasing your campaign conversions. Make sure you add this to your agenda if you’re attending!

AI that performs is powerful. AI that explains why is transformative. AT&T moved beyond “black box” campaign optimizatio...
10/01/2026

AI that performs is powerful. AI that explains why is transformative. AT&T moved beyond “black box” campaign optimization with Claritas and MMA Global, turning real-time audience, creative, and contextual signals into measurable performance. See how AT&T redefined campaign ROI: https://claritas.com/case-studies/att-wins-with-ai/

We're heading to the 2026 Association of National Advertisers Multicultural & Inclusive Marketing Conference, November 9...
10/01/2026

We're heading to the 2026 Association of National Advertisers Multicultural & Inclusive Marketing Conference, November 9–11 in Los Angeles! Our team, Jorge Martinez, Alexander Pañeda, and Ron Cohen, will be on-site ready to talk culture, community, and growth. Stop by the Claritas booth, where we'll have fresh data from our upcoming 2026 Hispanic Market Report on hand to share. Want to make the most of the conference? Preschedule a 1:1 meeting with our team so we can dig into your biggest multicultural marketing challenges together, no waiting in line at the booth required. Request a meeting: [email protected]

VyStar Credit Union has been a Claritas partner and an early adopter of our new solutions for over a decade. Most recent...
09/30/2026

VyStar Credit Union has been a Claritas partner and an early adopter of our new solutions for over a decade. Most recently, they put AI-powered optimization to work on their checking account campaign, and the results speak for themselves. Along the way, the AI surfaced four insights about what really gets people to act. One involves an animal. Another involves a color that outperformed the one you'd probably pick first. Want to know what the data found, and how VyStar turned one campaign into a case for AI adoption across their organization? Read the full case study: https://claritas.com/case-studies/vystar-credit-union/

09/23/2026

Claritas is heading to Advertising Week New York!

Connect with our team to learn how Claritas helps marketers better understand their audiences, optimize campaigns, and drive measurable results.

If you’ll be there, make sure to connect with someone from our team!

Every neighborhood tells a family story, but the question is whether you're reading it correctly. Childcare providers, w...
09/21/2026

Every neighborhood tells a family story, but the question is whether you're reading it correctly. Childcare providers, worship leaders, and real estate developers are expanding into family-centered services, but the strongest markets aren't always obvious from population counts alone. Claritas SPOTLIGHT layers five types of intelligence to help you validate demand before you commit capital:

Advanced Demographic — family growth, income & density trends

Employment Profiles — workforce-driven demand

PRIZM® Premier Segmentation — lifestyle fit

MobileScapes® Summary — real visitation & trade area patterns

Business Profiles (Retail) — competitive landscape

Ready to find your next high-family market? Request your custom analysis: https://www2.claritas.com/l/306121/2026-03-06/57mpkb

Streaming subscriber growth doesn't have to rely on guesswork, just ask Philo. They partnered with Claritas to put AI Op...
09/16/2026

Streaming subscriber growth doesn't have to rely on guesswork, just ask Philo. They partnered with Claritas to put AI Optimization to the test across its CTV campaigns, running real-time testing across creative and audience combinations against a true control group. The initial results speak for themselves: 13.5% lift in Essential Trial subscribers, 66.7% lift in Essential First Pay subscribers, and AI-optimized campaigns that outperformed the non-AI control group. Philo is now scaling the approach further, testing more creative executions to keep uncovering what resonates. Curious how AI Optimization could do the same for your acquisition strategy? Read the full case study on our website https://claritas.com/case-studies/philo-turns-ai-into-subscriber-growth/

Address

8044 Montgomery Road, Suite 455
Cincinnati, OH
45236

Telephone

(888) 981-0040

Website

Alerts

Be the first to know and let us send you an email when Claritas posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Claritas:

Shortcuts

Share

Category