Claritas

Claritas A Message from Our CEO:

“Welcome to Claritas 2.0. Put simply, we are going to be defined by our speed, innovation and service.

Claritas helps marketers IDENTIFY their best customers, DELIVER campaigns to those customers when and where they engage across channels and OPTIMIZE and measure marketing performance to drive better ROI. As an independent company, we are focused on continuing to deliver the critical insights that Claritas is known for to all of our customers. By tapping into the big data revolution and leaning on

a long history of expertise, we will be more nimble to innovate new solutions for our clients to maximize marketing decisions. I invite you to review the below documents and learn more about our focus on customers below.” – Mike Nazzaro, Chief Executive Officer, Claritas

AI can spit out hundreds of creative variations in minutes. That's not the hard part anymore. The hard part is knowing w...
08/25/2026

AI can spit out hundreds of creative variations in minutes. That's not the hard part anymore. The hard part is knowing which cultural insight is actually worth scaling. Skip that step and you're not personalizing anything; you're just distributing the same irrelevant message faster. Our latest blog breaks down the framework top brands are using to get the sequence right: ground the message in real community insight, set the guard rails, then let AI do what it's built for. Scale, not strategy. https://claritas.com/stop-scaling-the-wrong-message/

In case you missed it, we’ve rounded up six must-read Claritas blogs covering:• Connected household marketing• Growth in...
08/25/2026

In case you missed it, we’ve rounded up six must-read Claritas blogs covering:
• Connected household marketing
• Growth in underserved banking markets
• Smarter publisher revenue strategies
• Financial services optimization
• Today’s SUV buyers
Catch up on the latest insights and discover smarter ways to find your best customers and improve marketing performance: https://claritas.com/claritas-blog/

Where should your next childcare center go? The data already knows. Population counts alone won't tell you if a market c...
08/21/2026

Where should your next childcare center go? The data already knows. Population counts alone won't tell you if a market can support new daycare or family-centered development. Claritas SPOTLIGHT layers five intelligence sources into one framework built for childcare expansion decisions: demographics, workforce data, lifestyle segmentation, real movement patterns, and competitive retail landscape. Avoid problems like slow enrollment ramp-up and misaligned marketing spend and start with the right data. Learn more now: https://www2.claritas.com/l/306121/2026-03-06/57mpkb

VyStar Credit Union has worked with Claritas for over a decade. Recently, they put AI to the test to see if it could tak...
08/19/2026

VyStar Credit Union has worked with Claritas for over a decade. Recently, they put AI to the test to see if it could take the guesswork out of campaign creative.

Using Claritas' AI Optimization technology with P$YCLE® Premier targeting, VyStar tested nearly 180 creative combinations during a six-month checking account campaign. The result: 192% lift in conversions and 82%+ creative lift with AI Optimization switched on. Read Full Case Study: https://claritas.com/case-studies/vystar-credit-union/

08/17/2026

Knowing who your customers are is useful. Knowing what they’re likely to need next is far more valuable. Learn how technology marketers can turn connected household signals into more relevant engagement and measurable growth. Read Blog​: https://claritas.com/the-connected-household-part-2/

You need to trust the numbers behind your podcast ad spend. That’s why we have enhanced our RSS podcast measurement with...
07/14/2026

You need to trust the numbers behind your podcast ad spend. That’s why we have enhanced our RSS podcast measurement with a new upstream validation process that confirms your placements before impressions are approved for reporting. That means every number we deliver reflects actual, confirmed ad delivery. You may see lower impression totals than before. That is by design. We would rather give you accurate numbers than big ones, because when it comes to measurement, the right impressions matter more than the most impressions. Ready to learn more about what this means for your campaigns? Contact us at claritas.com/contact

What does it look like when a credit union builds a true growth engine? Suncoast Credit Union, one of the largest in the...
05/04/2026

What does it look like when a credit union builds a true growth engine? Suncoast Credit Union, one of the largest in the U.S. with $20B+ in assets, set an ambitious goal: acquire 8,000 new members through the launch of a high-yield checking account product suite. They didn't just hit it. They exceeded it by 80%. Read the full case study to see how Claritas helped Suncoast connect audience intelligence, channel strategy, and measurement into one seamless system. Learn more:https://www2.claritas.com/l/306121/2026-05-03/57s8t1/306121/17778150909zzbWoi3/Suncoast_Credit_Union_2026_Case_Study.pdf

We’re excited to announce our partnership with Proximic by Comscore, bringing a new level of scale, precision, and futur...
04/20/2026

We’re excited to announce our partnership with Proximic by Comscore, bringing a new level of scale, precision, and future-ready targeting to market.

By combining Claritas’ deep, behavior-driven audience intelligence with Proximic’s AI-powered contextual technology, we’re enabling Predictive Audiences that extend beyond traditional ID-based targeting, unlocking addressability in even the most fragmented environments.

What this means for marketers:

- Incremental scale without sacrificing precision

- Privacy-first, ID-free contextual targeting powered by real consumer behaviors

- Seamless activation across CTV, mobile, desktop, audio, and more

This partnership transforms how brands identify, reach, and convert high-value audiences, turning premium data into predictive, actionable growth.

Consumer expectations have evolved beyond simple transactions. At the same time, digital and AI capabilities are reshapi...
04/10/2026

Consumer expectations have evolved beyond simple transactions. At the same time, digital and AI capabilities are reshaping what it means to serve customers. This report highlights the most impactful trends shaping the grocery industry and ties them to actionable strategies. Review Report: https://www2.claritas.com/2026_Grocery_Trends

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45236

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