eMedia Design Co.

01/01/2021

Wishing you a Happy New Year! Here's to 2021 🥳

12/25/2020

Happy Holidays from our family to yours! 🎄

10/29/2020

"While it’s true that Instagram can inspire feelings of 'compare and despair,' it’s also a place for people to explore who they are and the role they want to play in the world, Melanie Green, PhD, professor of communication at the University of Buffalo."

10 years after the app first launched, researchers know that Instagram has more positive effects on mental health than you might think.

10/23/2020

It's no secret that we're a bunch of nerds here at eMedia...
But have you heard that we now offer data science at ITX?
Let us help you make impactful business decisions with the power of data!

Melissa Royo Tapped to Lead New Service Area Data Science leverages the power of analytics technology platforms, Artificial Intelligence (AI) expertise, and industry acumen to help clients unleash business transformation August 19, 2020 Rochester, NY — ITX Corp., a leading producer of custom softw...

10/15/2020

We're so excited about the updates happening on itx.com! Our team helped migrate the site to WordPress so it's easier to update and gave it a quick facelift to reflect the company's new branding. Most importantly, ITX's audiences are having a much easier time understanding what the company does and offers. That's a win, win in our eyes!

10/13/2020

"Search engines have gotten a lot smarter, and are looking for an excellent user experience alongside real, audience-pleasing content."

SEO for content marketers involves writing in-depth content for niche audiences – NOT pleasing search engines with keywords. Here’s how to win at SEO.

10/12/2020

What are aspect ratios in design? 🤔 Here's everything you need to know!

Here’s what designers need to know about aspect ratios for cross-functional collaboration, and how aspect ratios relate to creating a great user experience.

10/05/2020

We LOVE these ideas for stretching content! 😍

As people consume more and more content each day, they become less receptive to basic content that doesn't provide a new perspective. To counter this issue, you must make sure that your content is native to each platform you publish on. However, that doesn’t mean that you need to start from scratc...

08/31/2020

"Part of inspiring genuine passion for your product means recognizing that you must make some savvy decisions—about who you’re brand is for and who is not part of your target demographic. Attempting to be all things to all people is a telltale sign of insecurity and lack of understanding of your purpose."

Red Antler co-founder Emily Heyward’s new book draws from her years of experience in the marketing industry and dives deep into making a brand that people love and trust.

08/27/2020

"No one questions a brand’s need for a website. Content should be non-negotiable, too."

For years, content was seen as a side project. But now, marketers are realizing that content is the essential element of all marketing.

08/25/2020

"Every word you say, every decision you make, your employees are watching, listening, scrutinizing, and trying to make sure that they hold you accountable for living the values."

…and why it is more important than ever in the era of remote work.