The Directions Group

The Directions Group A strategic insights firm helping businesses grow, innovate, and differentiate through integrated intelligence.

02/13/2026

📢 Calling all Cincinnati Insights Pros & UGA MMR Alums!

We are thrilled to announce that The Directions Group is hosting an exclusive Watch Party for the MMR Program, University of Georgia Insights Night 2026!

Join us for an evening dedicated to the biggest topic in our industry: Artificial Intelligence.

While the panel takes the stage live in Atlanta, we’ll be gathering at The Directions Group office to tune in virtually. We'll hear industry leaders break down how AI is reshaping the way we generate, interpret, and act on insights—and what that means for our future.

Why join the Watch Party?

Future-Proof Your Skills: Learn what mindsets and ways of working will matter most as AI evolves.

Real-World Application: See how top practitioners are using AI right now.

Local Networking: Connect with fellow insights professionals right here in Cincinnati.

Whether you're looking to invest in your professional development or just want to get inspired about where our field is headed, this is the place to be.

🗓 Date: February 25
⏰ Time: 6:00–8:30 PM ET
📍 Location: TDG Office, 1st Floor (Watch Party + Refreshments + Light Networking)

Please note: Seating is limited. We recommend registering early to guarantee your spot.

👉 Register here: https://ugammrinsightsnight.regfox.com/2026

Looking for Directions on how to handle this winter storm? Step 1: Be a husky.Step 2: There is no Step 2. For everyone e...
01/26/2026

Looking for Directions on how to handle this winter storm?

Step 1: Be a husky.
Step 2: There is no Step 2.

For everyone else, stay inside and stay warm! Our team is online and ready to help you navigate your business challenges (even if we can't help you navigate the icy roads). 🥶🧭

Show us your snowy pics!

12/25/2025

Grateful for a year of shared wins, human stories, and a whole lot of laughter at work.
​
At The Directions Group, our favorite metrics will always be the people behind them—here’s to the faces, moments, and everyday collaboration that power what we do.

Happy Holidays!

We are proud to be a long-time MMR Program, University of Georgia partner and to have joined the 2025 Career Fair. Our t...
12/03/2025

We are proud to be a long-time MMR Program, University of Georgia partner and to have joined the 2025 Career Fair.

Our team was elated to chat with students, swap questions, and see the future of marketing research up close.

Thinking about an insights or analytics career? Follow us here for opportunity announcements.

At The Directions Group, we're grateful to work alongside veterans who bring leadership, discipline, and perspective to ...
11/11/2025

At The Directions Group, we're grateful to work alongside veterans who bring leadership, discipline, and perspective to everything we do. The values you've carried from your service (commitment, resilience, and putting mission before self) make our team and our work stronger.

To all veterans: thank you for your service, your sacrifice, and the example you set.

11/10/2025

Culture isn't something you talk about once a year. It's something you live every day.

This October, we paused to show gratitude and celebrate what makes our work possible: our people. Our team has shown up with courage, collaboration, and curiosity, and that spirit doesn't just make us a great place to work. It's what helps us deliver better outcomes for our clients.

When we invest in our people, we invest in the quality of insight, strategic thinking, and partnership our clients rely on.

To our team: thank you for your dedication and the energy you bring every day. To our clients and partners: thank you for being part of this journey with us. We're proud of the work we do, but even more proud of the people who make it possible.

Hey Graeter's Ice Cream! 👋We spotted your "Actual Size" billboard mockup featuring our prized HQ building. Wise choice! ...
11/05/2025

Hey Graeter's Ice Cream! 👋

We spotted your "Actual Size" billboard mockup featuring our prized HQ building. Wise choice! 🏢 🏢

You've spent 155 years perfecting what people taste. We've spent 37 years helping brands uncover why their customers keep coming back for more.

The Graetest deserves the greatest insights.

Let's meet for coffee – we'll bring the research, you bring the ice cream. ☕🍦

Twenty-four years ago, we learned what matters most isn't found in any dashboard.​September 11th reminded us that behind...
09/11/2025

Twenty-four years ago, we learned what matters most isn't found in any dashboard.​

September 11th reminded us that behind every number is a person with a story. In moments of crisis, we saw the best of humanity—strangers helping strangers, communities coming together, and ordinary people doing extraordinary things.​

Today, in a world that often feels divided, we remember that our shared humanity runs deeper than anything that separates us.​

What would change if we carried that spirit of connection with us every day?​

We were on the scene at the MMR Future of Insights Summit at UGA’s Terry College of Business, and we enjoyed connecting ...
08/21/2025

We were on the scene at the MMR Future of Insights Summit at UGA’s Terry College of Business, and we enjoyed connecting with YOU!

Our experts — Betsy Sutherland and speaker Anna Snell — joined the brightest minds in market research for high-impact sessions, vibrant networking, and cutting-edge industry discussions.

Were you at the summit? We hope you had the chance to say hello!

MMR Program, University of Georgia

Memorial Day reminds us of the profound cost of freedom. Today, we honor and remember those who gave everything in servi...
05/26/2025

Memorial Day reminds us of the profound cost of freedom.

Today, we honor and remember those who gave everything in service to our nation. Their sacrifice will never be forgotten.

The future of market research doesn’t start in a boardroom—it starts in a classroom.Our very own Stacey Wetterer, SVP of...
04/30/2025

The future of market research doesn’t start in a boardroom—it starts in a classroom.

Our very own Stacey Wetterer, SVP of Talent at The Directions Group, is helping shape that future. At the final Speaker Series event at MMR Program, University of Georgia, she poured into a graduating class of aspiring researchers, sharing honest, actionable advice to help them lead, innovate, and stand out.

What do you think the future of market research needs most—fresh ideas, fearless leaders, or something else entirely?

Let us know below.

Address

401 E Court St Ste 200
Cincinnati, OH
45202

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+15136512990

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