Invisible Man

03/17/2023

Then he had a stroke—

I've been listening to Keith Yamash*ta's interviews. He helped Apple, Microsoft, and Starbucks engage with themselves and their consumers more meaningfully. Then he had a stroke forcing him to essentially do the same thing.

Whether you're a business leader or a creative leader, this listen is well worth it.
https://myinvisibleman.com/linkedin/

02/19/2023

11/08/2022

Your daily dose. Campaign cred: Frank Budgen at BMP (1986)

DM to submit inspo

10/12/2022

Should Disney make Forky (seen here sleeping happily) the face of a pro-trash campaign?
Check out Morning Consult's report on consumer attitudes about sustainability here: https://go.morningconsult.com/2022-pg8600a1-sustainability-report-download.html
Totally worth the cost of an email address.

Follow us Invisible Man for evidence-based creative and marketing.

09/16/2022

Meditation for the day
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Is the creative I produce aligned with our vision?
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What about our vision is shared—can I articulate it?
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Are my outsides aligned with my insides?
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Report via

07/10/2021

Inspiration

07/01/2021

Do the right thing.

Honor great work.

06/01/2021

Don’t like this or share this. Authentic gratitude for “freedom fighters” looks like more like seeing someone with whom you cannot relate at all and protecting their dignity as if it were your own childs’, and less like imperialism.

Find the story that has been suppressed for more than a century right now.

And if you didn’t know why it’s been suppressed, message me and I’ll help you.

04/24/2021

New Invisible Man Creative typeface experiment dump ?..
"i" am here to actualize the mighty "u:" https://www.invisibleman.marketing/about-us/

04/19/2021

I started Invisible Man because I was annoyed at creatives who put their satisfaction before their clients. Like, way before.
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Since then, at times, I have fallen short of that ideal—self-righteously using a weapon I have called "expertise" to defend my ambition and security unconsciously.
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Still, in this time, I have maintained a particular insight into the transformative nature of vulnerability understood as a touchstone for the extraordinary. And so I have grown in usefulness because of mistakes.
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In the fifth year of Invisible Man, we ask you to imagine yourself at your most authentic: laughing, free, serving others, as only you can. Without effort, you communicate utility, vitality, and potency.
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For our part, we help you shine through. And the particular way we do it we call "brands, actualized."

04/13/2021

Pause. Before extolling the virtue of the sentiment, we have to acknowledge the laziness and irresponsibility of ONLY going so far as to say "F&ck that," i.e. political campaigns...
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Unpause
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The task here is not to define ourselves to ourselves; it is to communicate what's real. The challenge is that communicating "ourselves" (let alone our magic) is a little like asking a fish to explain water.
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So let's start here—What are you *not*? What you not want your brand to be?
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Here's the thing, you're either a product or part of a movement. And a "movement" that doesn't make sense can't move.
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How many people stop at "ment?"


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