Cristofoli Keeling, Inc

10/15/2026

AI relies heavily on earned media.

When someone asks a question, an AI engine doesn't simply return a list of links. It evaluates information and highlights the brands it considers most credible. So, visibility is increasingly about building authority and trust through credible third-party coverage.

Planning your 2027 budget? Now may be the time to increase your PR investment. https://buff.ly/vsFY6Gw

10/14/2026

10/13/2026

If you’re thinking about taking your PR, social or brand strategy to the next level, now’s the time.

Visit https://buff.ly/czSpR8w to get started.

10/08/2026

Earned media delivers something paid marketing can’t: third-party credibility.

When a journalist covers your brand, quotes your executive as an expert or cites your research, that validation carries weight - with audiences and increasingly with AI.

As you plan for 2027, consider whether it’s time to put more of your marketing budget behind PR and earned media.
https://buff.ly/H4NUZ6v

10/06/2026

As more people trust AI for recommendations and answers, earned media is one of the strongest signals of credibility and authority.

Here's why that matters for your business.

https://buff.ly/YQUnjNw

10/01/2026

Great work starts with mutual respect, trust and collaboration.

Ready for that kind of partnership? Let’s talk. https://buff.ly/HeSJWSp

09/29/2026

AI has changed how quickly we can create content. It hasn’t changed what makes content matter.

Relevance, credibility, differentiation and strategy still win. And the brands that use AI to create smarter will build authority, trust and real business value.
https://buff.ly/rrN9ieb

09/24/2026

Does your marketing budget reflect the AI era?

As AI changes how people discover businesses, earned media and credible third-party coverage are becoming more valuable. As you plan for 2027, consider whether it’s time to increase your PR investment or reallocate a portion of your budget toward earned media.

https://buff.ly/YdlZ71Z