Migration Branding

02/25/2015

And the designs keep coming in... Love the Packers new concept. http://ow.ly/JEn9o

These are pretty interesting departures from the norm

02/25/2015

Perhaps both the Cleveland Browns and the rest of the NFL can be inspired by this refreshing perspective on redesigning one's own brand identity. http://ow.ly/JDoFz

02/25/2015

While refreshing one's identity can be vital to a brand's success, sometimes it can be an exercise in futility. Case in point: Cleveland Brown's new logo/identity. Ugh. http://ow.ly/JDnK7

First of all, I like the Cleveland Browns' helmets and I'm glad they didn't do a massive overhaul just because they felt they needed to.

01/07/2015

Not all rebranding efforts are for the best. Have a look at those who did it well and those who, well, didn't. http://ow.ly/GXkqa

Rebranding is a tricky process that can make or break a business. Done right, it can transform and breathe life back into a struggling company....

01/07/2015

The gap between Great Creative and having Great Taste is immense, no matter the age. But perhaps this will inspire those just beginning.... http://ow.ly/GXhbi

Using quotes from an interview with American radio personality Ira Glass, 18-year motion graphics artist Saar Oz has created an inspiring video for...

09/29/2014

Contrats to an amazing campaign for P&G. http://ow.ly/C4aZ8

08/11/2014

Don't let anyone tell you, you can't reach your dreams!

http://www.adweek.com/news/advertising-branding/ad-day-ballerina-misty-copeland-stars-jaw-dropping-spot-under-armour-159235

Under Armour is shifting creatively from brawny footballers to ballerinas. Pivoting from its usual focus on men's athletic apparel, UA CEO Kevin Plank announced the brand's biggest-ever women's ad campaign in New York on Thursday. The first spot stars ballerina Misty Copeland.

08/06/2014

A very thoughtful Ad Campaign of the ATM that is very generous to a few of its customers...
http://www.adweek.com/adfreak/millions-are-thankful-feel-good-bank-ad-and-its-overly-generous-atms-159275

TD Canada Trust proved it knew its customers better than most banks by turning a few of its ATMs into Automated Thanking Machines and rigging them to hand out more than cash. A single mom got two savings accounts for her kids and trip to Disneyland.

08/05/2014

Check out this very creative way to use current campaigns to introduce some good news! http://ow.ly/zYD0A

This couple created an adorable video to share the news of their pregnancy with the world -- and they used Coke's campaign to do it.

07/24/2014

Check out how Millennials view some of the brands in today's world. http://ow.ly/zyfgl

Last week, we polled 150 Millennials about their favorite and least favorite brands (infographic here). First off, thanks to everyone who responded...

07/23/2014

Further proof that a brilliant concept is still key in the digital age. Bravo to Always and P&G for capturing the heart and soul of your brand! http://ow.ly/zuP2y