Shovel the Sidewalk

Shovel the Sidewalk We humanize brands through the power of storytelling

Today, the Shovel The Sidewalk team takes a moment to honor and remember those whose lives were forever changed on Septe...
09/11/2026

Today, the Shovel The Sidewalk team takes a moment to honor and remember those whose lives were forever changed on September 11, 2001.

We remember the people. We remember their stories. And we will never forget. 🇺🇸

There's something special about seeing months of planning come to life.Earlier this year, our team traveled to Charlotte...
08/05/2026

There's something special about seeing months of planning come to life.

Earlier this year, our team traveled to Charlotte, NC to help bring the next chapter of enTune Accounting & Business Solutions to life. After months of collaborating on a brand refresh, new website, and storytelling strategy, it was finally time to meet the people behind the brand.

Over the course of just two days, we captured employee spotlights, customer testimonials, photography, and website videos that will support enTune's marketing for years to come. Every interview, conversation, and candid moment helped tell a bigger story, one centered on the people who make enTune what it is.

One of our biggest goals wasn't simply launching a new website. It was creating a library of authentic content the enTune team could continue using long after we packed up our cameras. Because great storytelling doesn't end on launch day, it continues through every post, every conversation, and every client interaction.

What stood out most wasn't just what we captured on camera. It was the culture. From spending time with Founder & President Al Regdos and the entire team to watching everyone genuinely enjoy being together during their retreat, it was clear that enTune has built something rooted in trust, collaboration, and people.

We're incredibly grateful to the entire enTune team for trusting us with their story. These are the projects that remind us why we do what we do.

Because when people connect with your story, they connect with your business.

04/21/2026

Stop scripting your stories.

Everything is staged. That’s why Late Night TV is losing.

If your company videos feel like a late-night talk show, rehearsed, stiff, and calculated, you’re losing your audience.

In this clip, Steve shares why long-form, authentic conversation is exploding and why businesses need to ditch the script to win trust.

It’s time to move from "produced" to "real."

04/10/2026

If you want to win in 2026, it’s very simple.

Be human and be relatable.

Not more polished and not more "perfect". And definitely not more corporate.

People don’t connect with scripts, they connect with real people.

Facts and data matter, but what people remember is how you made them feel.

That comes from your story, your experiences, and your energy.

If it feels real, people pay attention and if it feels human, people trust you.

That’s how you win in 2026.

Address

PO Box 154
Clarence, NY

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+17164655131

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