04/22/2025
Politeness Has a Price Tag (and Why I Still Say Please)
It turns out saying “please” to ChatGPT costs OpenAI millions in electricity.
In a recent article, OpenAI CEO Sam Altman said:
“Tens of millions of dollars in extra electricity costs because people say ‘please’ and ‘thank you’ to ChatGPT. I still think it’s money well spent.”
At least he’s not charging us for it.
But I agree—it’s worth every penny.
And not just to avoid the AI apocalypse.
Do you talk to your dog like it’s a human?
(Of course you do.)
Maybe they understand us—our fears, desires… maybe not.
But we do it anyway.
Did you name your Roomba?
Mine’s named Roberto. He recently went on vacation…strange…
But when it comes to AI, the advice changes:
“Meh...It’s just software.”
Here’s the thing…
AI tools may not be sentient (yet), but they’re trained on us.
Our tone. Our prompts. Our patterns. They are a reflection of us.
So if we treat them like cold, emotionless task-bots,
Should we really be surprised when the output feels… robotic?
And let’s be honest...
What happens when you do ask Skynet to create a no fail marketing campaign
…after you’ve been treating it like an average DOS prompt?
Just saying. 😉
Remember this is the worst version of AI we’re ever going to see.
It’s only going to get more powerful, more present, and more human-shaped.
So how do we want to shape it?
As business owners, how we engage with employees, vendors, and yes—even AI, says something about who we are.
The energy we put in often dictates the quality of what we get back.
One quote on X stuck with me:
“The fact that our ingrained human politeness is translating into tangible energy consumption for AI highlights the increasing physical footprint of our digital interactions.”
This isn’t just about Big Tech’s utility bill.
It’s about the very human ripple effect of how we interact—with people, tools, and systems.
If you’re old enough, you know what GIGO means: Garbage In, Garbage Out.
It still holds true.
At the very least, politeness fosters better thinking in us.
It changes how we ask, how we consider, how we respond.
It might raise the AI’s energy bill—but it definitely lowers our friction and improves flow with the humans on the other side of the equation.
So I’m curious:
Do you treat AI like a transactional tool, a collaborative teammate,
…or a future overlord you're trying to stay on the good side of?
👇 Drop your answer below—I’m genuinely interested in your take.
JHR Photography Jayson Rivas