The Marketing Strategist

02/01/2019

92% of all customer interactions happen over the phone.

Spend time making "check-up calls" to friends, professionals, and acquaintances. Be a part of their life and they will be a part of yours. You will become top of mind to them. When they are someone they know needs your services, they will send you work.

Maintain relationships and learn about developments in friends companies and lives. It will open up opportunity.

Next time you see a friend change their job title on LinkedIn or hear about an old client or friend in the news, pick up the phone and make that check-up call.

01/25/2019

Take pictures that you can use as content on your social media, put on your website, or even show as examples of your products or services. Post them to a portfolio or use them online. You can even make a book to keep in your office of examples of your work. A picture speaks louder than words.

01/21/2019

01/18/2019

Take business cards with you wherever you go. You never know who you are going to meet and what connections you are going to make. There is nothing worse than someone asking for your business card, interested in your services and having to tell them you don't have one with you. Make it a habit to stash them in all your bags, wallets, and purses. Business cards can be a great tool to show professionalism and get you more business!

01/11/2019

It's a new year. You can be anything you want to be. Don't be dull or worried, have fun and be yourself. Let your happiness shine and radiate through your business. Now is the time to see the opportunities in front of you and make plans to grow. But in the process, have a good time. If you are not smiling and laughing every day... you are doing your business wrong. Reach for your dreams and you will find them sooner than you know!

01/04/2019

30-50% of sales go to the vendor that responds first.

Be a first responder. Do not only respond quickly but respond with quality. Whether responding is through email, messenger, or a phone call... do what you can to close sales and do some work. Show promptness and you will gain respect. Rise above your competition through quick responses!

12/28/2018

Do not think that success is only monetary. Potential and current clients will be able to see right through you. Most people would rather use a company who loves what they do and how they do it, rather than a company who is just trying to make money off of them. There is something about professional, caring relationships with your customers that brings referrals more than obligation to write you a big check.

12/21/2018

Follow up with your clients!!

*80% of sales require 5 follow-up calls after the meeting.
*44% of sales reps give up after 1 follow-up.

Just because you’ve got a foot in the door, doesn’t mean you’ve closed the sale. Keep up your persistence and do everything you can to stay connected with the prospect past your initial meeting. If you continually follow up with your clients, both new and regular clients, you will see significant success.