02/13/2023
Book Recommendation: Building Your StoryBrand, by Donald Miller.
They say the customer's attention span is very brief, you have just a moment to capture their attention with your marketing message. So why is it people will sit through a movie for 2+ hours and be totally riveted, despite their 5-second attention span?
Because great movies have mastered 7 elements that most marketing messages haven't mastered.
Learn how to clarify your message in order to get more customers and sales. Donald Miller's book details the 7 elements needed to make this happen.
I've been through the audiobook once. Immediately copywriting was easier as I had a framework to follow. I'll probably need to go through the book several times to really get it down, but the simplicity the framework provided was instantly helpful.
Donald has some very helpful free online tools as well, that you can access if you purchase the book. And a large network of certified guides to help you piece your effective message together.
Start with the book and you'll see instantly if your marketing is making the same mistakes nearly every other brand is making.
Marketing should be easy and it should work. Most people don’t know how to explain what they offer. Instead, they ramble and confuse their customers. Learn the StoryBrand Framework and you’ll finally get the sales you’ve been looking for.