Carter West PR

10/18/2024

It is with deep sadness that I share the news of Sara Callahan’s passing this week. I first met Sara in 1993 when we both worked at Greenlight Communications in Orange County, CA. Shortly after leaving that company, she founded Carter West Public Relations, with her first client being the Thousand Oaks Auto Mall. Over the next 30+ years, she grew Carter West into a successful PR firm within the automotive industry.

Sara was an exceptional public relations professional and a talented writer, known for her integrity, creativity, and ability to elevate her clients’ profiles with a thoughtful and unique approach. Her professionalism and genuine passion for her work were second only to her bubbly energy and positive spirit. Anyone who knew her can attest to the warmth and kindness she brought into every room, always ready to share a smile.

Sara was also very health conscious, so it came as a shock when she was diagnosed last November with non-Hodgkin’s lymphoma. She approached this challenge with her usual optimistic attitude, determined to beat the odds. Sadly, cancer has claimed another undeserving victim.

Clients - we appreciate your patience as we move through these next few weeks and try to navigate the space the Sara has left behind. We will be reaching out to everyone, but if you have questions in the meantime, please reach out to me.

I will miss my friend.
- Holly Forsberg
Corporate Communications Writer
[email protected]

10/17/2024

Through the years we've noticed brands struggle to create social media content around software or service-based offerings as opposed to physical products.

We put together a list of some of our recommendations.

Our integrated public relations and social media solutions have been proven to greatly increase the effectiveness of clients’ marketing communications strategies, maximize web exposure, increase brand awareness and drive more traffic to client websites.

https://buff.ly/2LrohAH

10/16/2024

Google shows three ways to boost digital marketing with Google Trends.

Google shares actionable tips on using Google Trends for competitor insights, brand awareness analysis, and forecasting product demand

10/15/2024

Reputation Management involves monitoring and responding to what people think and say about your brand, addressing misleading information, malicious allegations, and negative reviews, and seizing opportunities to enhance the organization's reputation.

We specialize in training brands and preparing them for all types of press, from daily interactions with customers all the way to a navigating a brand crisis.

Don't wait until a brand crisis occurs to develop a plan. https://buff.ly/2LrohAH

10/14/2024

We will die on the Reddit hill - we really like it for market research. Ever wonder how the general public feels about your brand, your industry, your products, your services - they are VERY honest on Reddit. In general we find it to be an underutilized resource for brands.

Reddit Rolls Out Keyword Targeting Improvements for Advertisers

Expanded targeting options for your Reddit ads.

10/13/2024

Facebook is trying to woo Gen Z users through a focused redesign.

Facebook wants to woo more younger users to join its social network, instead of spending all their time on TikTok, Instagram, and other social apps. To do

10/11/2024

Once there’s a clear focus on the content, our team crafts the story in a way that helps prospects better understand solutions and processes that can benefit their business and improve performance.

https://buff.ly/2LrohAH

10/09/2024

How to Find Unlimited Content Ideas for Social Media in 2024.

This article will tell you how to find content ideas for your social media posts that get engagement and love from your audience.

10/08/2024

Your message, your product, your service - in front of YOUR audience. That's the desired result but how do you get there?⠀⠀⠀⠀⠀⠀

At Carter West we give you all the PR tools you need to get your message out quickly and in front of your intended audience.⠀⠀⠀⠀⠀⠀

We can help create an online communication system between your company, your customers and your prospects. ⠀
https://buff.ly/2LrohAH

10/07/2024

Instagram Launches a Best Practices Tips Element.

Some tips for your IG content approach. 

10/07/2024

Wise words to take to heart as we enter another week.

10/04/2024

Why Your Keyword Strategy Isn’t Driving Enough Traffic (And How To Fix It)

Developing keyword strategy is an intricate, research-heavy task. Learn about the biggest mistakes and how to avoid them.