Smart Marketing Guys

10/15/2025

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06/10/2025

Security guards maintain a visible presence during a tense demonstration at the U.S. Capitol, as drones monitor the area overhead and smoke drifts through the overcast sky—highlighting the evolving c

04/28/2025

Great resource for security companies.

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02/18/2025

Great article.

Modernizing Security: Forward-Looking Solutions for an Increasingly Threatening World

The alarming surge in physical violence targeting a wide range of public and private establishments, from businesses and entertainment venues to schools and healthcare facilities, has underscored the pressing need for enhanced security measures. These threats not only endanger security personnel but also expose clients, patients, students, and visitors to substantial risk.

To read the full article visit: https://guardmetrics.com/elevating-security-proactive-solutions-for-increasingly-threatening-world/

08/05/2015

Content Marketing That Speaks to Your Audience

I’m writing you as a business professional who understands that people searching the Internet, visiting your website or reading your marketing materials want quick answers and solutions. They want content that is relevant and appropriate to their needs. They want useful, compelling and engaging content.

But much of what I see on the Internet are websites that are often lacking in their ability to quickly and adequately communicate the salient points of what they are supposed to be promoting. Writing is a talent and ability, when applied correctly, that can move a person to act—if that is what you want to achieve.

Well written content, whether it’s on a website, blog, newsletter, an email message, or even in a video is the foundation of all marketing, advertising and public relations. Without the right words, even the most elegant and expensive marketing pieces will fail—your message never makes it across.

How They Find You – Organic Searches

Google and other search engines like and reward original and relevant website content. They also reward websites that update that content to keep it relevant and they reward websites and blogs that often add new content by giving them better search results.

When I, or any of my writers, take on any job, we first get an in-depth understanding of your audience, and only then do we start writing copy—with ideas that speak directly to them.

Whether we’re writing email messages, blog posts, articles or white papers, we immerse ourselves in your organization and business culture so that the writing is always done in your voice or company persona. Your words need to come off as credible, convincing and timely; and that’s what our writers will give you.

• Website Content
• Landing Page Content
• Blogs
• Email marketing
• Newsletters and E-newsletters
• Articles
• Whitepapers
• Social Media
• Press Releases
• Product Copy and Descriptions

Send me an email if you would like any content written for any of the above—you won’t be disappointed with the results, and neither will your audience.

Jamie Sene
[email protected]
Smart Marketing Writers Deliver the Goods

04/06/2015

A new Video explaining why Videos work well for businesses:
https://youtu.be/XBddqHTrCzI

Why make a video for your business? Because today’s new economy demands that companies work smarter, faster and more effectively than ever before. Online vid...

03/18/2015

PR and Marketing in Unison

A common misconception about Public Relations is that it is completely separate from marketing; that effective marketing can be done without PR. Nothing could be further from the truth. These two subjects are actually intrinsic to each other as they both ultimately have the same goal—a positive result from the public, whether it is in the acquisition of acquired admiration, trust or respect, or whether if it is in the form of product interest and purchase.

There is a natural flow and order to the use of these subjects that is almost always violated by most businesses. Ordinarily, a business creates a product or service and then simply starts promoting it; in many cases this process gets less than great results despite having a terrific offering and very well executed marketing communications. The reason: the people you are trying to convince to purchase your offering don’t know you well enough, may not trust you or may not believe your marketing message.
Why do you think Apple sells so many products? Yes, their products are good, but so are many of the similar products offered by their competitors—at lower cost. Yet Apple is the Big Man on Campus as far as familiarly, respect and sales. One very big reason Apple sells so many products is because people trust Apple.

Trust can be very contagious. The more people see other people with Apple products, the greater their trust and familiarity becomes toward Apple as a Corporation and for their products…and that corporate trust and admiration even translated into respect and admiration for their late CEO, Steve Jobs.

So how do you acquire trust and familiarity for your business and your products? Public Relations.

PR should always be done before marketing starts. It is a natural law. It applies to all aspects of life, not just business. A business or a person’s reputation and activities should precede them to make transactions smoother, easier, faster or even possible at all.

It applies to dating someone, it applies selecting a school for your children, it applies to voting for a politician (although you are still likely to be disappointed with a political choice at one time or another—the reason being that politicians often misapply Public Relations by lacing their PR with “white lies” or in some cases with blatant distortions). In the end they are always found out. So, remember, always be truthful in your PR as well as in your marketing.

In a similar way that a person who doesn’t know you well enough would not be inclined to date you, or in the same way that you would not entrust your children to anyone that you had no familiarity or comfort with, so too, will an individual who does not know your company to some degree be hesitant to doing business with it.

For these and other fundamental reasons is why you should definitely apply the fundamentals of good public relations to any venture you decide to embark upon. It is almost never too late to start a public relations campaign. Even when your reputation has already been smeared, the solution to gaining back ground and even once again attaining a good reputation is possible with correct application of PR. The specifics of that methodology are contained in a sub-section of Public Relations known as Crisis Management and its sub-category Reputation Management.

A classic example of Crisis Management (and reputation management) is the case of Bill Clinton. Remember Monica and Clinton’s near impeachment? While people do remember her and the infamous proceedings where he was caught in a lie, President Clinton is more highly respected and admired than ever before—post Monica. So much so that while Bill Clinton went into the White House with a net worth less than one million dollars, his worth is now estimated to be above $80,000,000. That is the results of very good public relations work.

How does this all relate to you? Simple. Recognize that you do not know all there is to know about Public Relations. Realize that your business and marketing efforts could highly benefit from the application of expertly done public relations on your behalf. Hire experts in the field with proven results.

Jamie Sene

03/10/2015

How to Write to a Promotional Email Message

The component parts of a promotional email message are:

1. Compelling subject line
2. Personalized greeting (optional)
3. Concise first sentence or paragraph that creates enough interest to get the person to read your message
4. Clear and concise marketing message
5. Call-to-action

Compelling subject line: First, define the word compelling (having a powerful and irresistible effect; requiring acute admiration, attention, or respect). If your subject line does not entice or compel the recipient to open your email the rest of your email is for naught. Make it as short and powerful as possible.

Personalized greeting: If you have the ability to personalize your email, it is always better to do so. Minimally, if it doesn't make the person think you know him, it may at least give the impression that you are a more sophisticated marketer and not a spammer. The potential downside is that when using a database of names, you may end up using his last name rather than his first or visa-versa. It can look silly when you get the recipient's name or gender wrong, e.g., Mr. Smith Betty. If you suspect that you may get too many errors, then opt for a general greeting.

Concise first sentence or paragraph that creates enough interest to get the person to read your message: If you've managed to get your email message opened, you literally have seconds to compel the recipient to read the whole thing. The first line/paragraph must be of interest enough to get the reader to go on. You need to be bright enough to think of copy that will communicate something that benefits the reader or alludes to the promise of something worthy of his or her time. This is a skill honed by marketers and distinguishes the amateur from the professional copy writer.

Clear and concise marketing message: The purpose of your message is not to be witty, entertaining or to educate the reader about your service/product to within an inch of their lives. In most cases, the people receiving your promotional email are busy and are reading your email in a sequence with other email messages they need to read. So, get to the point clearly and fast. Your email message is not going to typically sell anyone all by itself; the best you can hope for is to get the person to go to your website or to call you so that they can find out more. If you write your email message with that in mind, you have a better chance of hearing back from the recipient and buying more time to actually sell the person via your website or by live communication. The point here is not to try to do too much and to do it quickly and clearly.

Call-to-Action: Finally, if the email recipient has managed to read your email, or skipped down to the call-to-action without reading the body of the text (as many people do), you better give the person something to do. Tell him or her precisely what your offer is, make it as enticing as feasible. Command the person clearly to call you or visit your website for whatever reason you are giving, e.g., online demo, consultation, limited offer or discount, etc. Make the offer as compelling as possible.

NOTE: Ensure you avoid spam trigger words such as FREE.
Click here for a list of common spam trigger words.

http://emailmarketing.comm100.com/email-marketing-ebook/spam-words.aspx

Jamie Sene

One of the fastest ways to end up in a subscriber's spam folder is to load your email up with words that most email service providers have identified as common words in spam email. Comm100 provides you with a list of common spam words that can flag spam triggers.

03/02/2015

The three variables that most positively influence the success of every marketing attempt you make can be summed up in one line: The Right Message to The Right Target Market at The Right Time

11/19/2012

New Client Video: Northwood Dental

http://www.clearwater-dentistry.com/gum-treatment.php - Periodontist Clearwater How can Northwood Dental help you stop gum disease? Gum disease is primarily ...

08/06/2012

Why make a video for your business? Because today’s new economy demands that companies work smarter, faster and more effectively than ever before.

Online videos aren’t just something nice to have on a website. Businesses can’t simply rely on what worked in yesterday’s world to work today. Nowadays every wildly successful organization uses videos because they produce results and because they enhance all marketing efforts.

Your audience, your prospects and buyers, are now more sophisticated and discerning about their buying decisions. They have lots of options and they want quick answers.

If your potential clients don’t see it quickly… You won’t sell it easily.

Visit www.smartmarketingguys.com