05/27/2026
"We're thinking about hiring in house."
That sentence used to make agency owners sweat. It shouldn't anymore.
The business owners asking this question are exactly the ones who value thoughtful marketing partnerships. They care about getting the decision right. That makes them your best clients, not your biggest threat.
In 2026, agencies that sell ex*****on are losing ground to AI tools and automation. Agencies that sell strategy, specialized insight, and the ability to see around corners are winning.
The hybrid model isn't a compromise. It's the play.
Read the full take on the CEA blog. Link in comments.