Story Pro

Story Pro For business owners, online marketing can be complicated and time consuming. We’ll help you devel The human mind is wired for story. Its the power of story.

I'm amazed at how I can be "listening" to a boring speaker, completely spacing. Then the speaker starts telling a story, and he immediately has my full attention. We use the power of story to help you create a clear, compelling marketing message. Then we create and publish all the digital ads and social media posts that you need to build your online presence. You already have plenty to do. We'll t

ake care of your marketing, so you can take care of your team members and your customers. It's the easiest way to grow your business.

08/18/2026

I was at a conference a few years ago where the speaker was talking about how he got fooled about his website speed. He thought that because it loaded quickly for him, the site was loading quickly for everybody. In reality, his site was incredibly slow, taking 10 seconds or so to load.

He didn't realize that after you've loaded your website the first time, your browser stores "part of the website" on your computer or phone. That way, you don't have to start loading your website from scratch every time you visit.

When somebody gets to your website for the first time, it can load a lot more slowly than it does for you. That's why it's important to check your page load speed with a testing service like Web Page Test or Google's PageSpeed.

In the "good old days" before AI, a 75 out of 100 was a great mobile optimization score.

Now we routinely get our mobile optimization score to 95+ when we create a new site for one of our clients.

08/10/2026

Google has an inherent conflict of interest. They want you to spend as much as possible on their platform, while providing enough value to keep you as a client. They want you to get some leads, but they want you to spend as much money as possible in getting those leads. Here's how it works:

There's a finite number of searches for any given term. For instance, there's not an unlimited number of people searching for "bathroom remodel contractor Fort Worth".

So, rather than just saying, "Sorry bub, we've run out of people searching for bathroom remodels," they'll say "Hey, let's show your ads to people interested in bathroom design ideas, and people dreaming of remodeling their kitchen, and people who like watching Fixer Upper."

That's why I'd estimate the following:
- About 30% of Google's recommendations are solid ideas that help you get good leads.
- About 70% of their recommendations are BS meant to get you to spend more money.

Am I anti-Google? Not at all. I recommend Google for almost all of my clients. The key is to sift through all the possible ways to spend money on Google, and focus on the strategies that deliver efficient results.

Don't trust the fox to guard the hen house.

08/05/2026

What do you do when you have to talk to a prospect before you can give them a price?
Last week I set up scheduling automation for a client who needs an initial appointment with his prospects before he can give them a quote. His current Facebook funnel captures the lead on the landing page, then gives them the opportunity to set up an appointment.

The meeting links are automatically sent to the client, as well as reminder emails prior to the meeting.

If the prospect doesn't schedule a meeting or cancels their meeting, an email sequence automatically fires up.

The purpose of the email sequence is to build trust and provide additional encouragement to go ahead and schedule a meeting.

Of course the prospect's contact info is automatically sent to my client's CRM.

07/27/2026

I recently came across a post by Max Anderson on X that claimed Google was essentially destroying the quality of its search ads. While I don't think the post itself was accurate, it is true that Google reps have been promoting wasteful ad spend for years. From my experience, turning on AI Max in your search campaign is just the latest in a long line of efficiency destroyers that Google is promoting to its advertisers.

07/21/2026

AI has unlocked a whole new world for me and my company. Things that were technically possible but not practically feasible are now cheap and fairly fast (although I'm looking forward to when AI gets a lot faster).
- Coding websites from scratch
- Free hosting with blazing fast content delivery
- Deploying ads, setting up tracking tags, and troubleshooting from within a single interface
- Generating detailed, customizable, pdf reports specific to the nuances of my client's business

07/13/2026

“What’s the #1 thing I need to improve next—Traffic, Conversion, or Economics?” - Perry Marshall
Traffic: Getting eyeballs on your ads and website.
Conversions: Getting visitors to take action on your site.
Economics: How much each customer is worth, how much profit the sale produces, and therefore how much you can afford to spend acquiring that customer.

07/08/2026

“The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.”
- Claude C. Hopkins, Scientific Advertising, 1923

06/24/2026

How can you know if AI will recommend your business to your prospects? Here are a few best practices to make your website AI-friendly:
1. Answer real customer questions clearly.
Pricing, timelines, service areas, materials, warranties, pros and cons, common problems, and what makes one option better than another.

2. Show proof, not just claims.
Project photos, before-and-after examples, reviews, job notes, case studies, and real details from actual work.

3. Make your services and locations obvious.
AI tools need to understand who you are, what you do, where you work, and why you’re a credible option.

4. Keep key pages updated.
Outdated pricing, old service info, broken pages, and thin content make your site less useful to both people and AI systems.

5. Structure pages so answers are easy to extract.
Clear headings, short summaries, FAQs, comparison sections, and specific details help AI systems understand your content.

06/18/2026

Recently my social media software sent me some stats on what's working well on LinkedIn. Apparently carousels work a whole lot better than a single image. Perhaps most surprisingly, pure text actually worked better than adding a single image with the text.

06/09/2026

Many contractors are all too familiar with the feast and famine cycle. Here are a few tips to help you enjoy more feasting and less famine.
1. Prepare to make the most of the feasting. When things are a little slow in the winter or you're in the dog days of summer, sharpen up all your systems and processes so that you're ready to take full advantage when business picks up again. Make sure you're ready to respond to leads in a timely fashion, can get estimates out quickly, and that your crew and equipment are ready to roll.
2. Don't neglect your marketing during the feasting. This is especially true for smaller companies who do their own marketing. When you're really busy, it's easy to put off making that Facebook post or filming that YouTube video.
3. Have an overflow plan. If you get completely swamped at certain parts of the year, consider having a program where you only do certain types of projects during your slow season. Rather than simply turning away some of the less profitable work, schedule those projects in the slower part of the year.

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