Splash Social Marketing

06/01/2026

"We're not reaching as many people as we used to." It's a concern we hear from business owners all the time.

The surprising part? In many cases, social media isn't performing worse. Businesses are simply looking at the wrong numbers.

Years ago, success was often measured by follower counts. Today, the platforms work very differently. In fact, one of the most important metrics for growth is one that many businesses never look at.

In our latest blog, we break down how social media algorithms have changed, why follower count isn't the whole story anymore, and the metric that may matter far more than you think.

If your social media reach seems lower than it used to be, this is worth a read.

🔗 Read the full article:

Think social media is broken because your reach is down? Before you give up on Facebook or Instagram, take a look at the metric most businesses overlook and why it may matter more than follower count.

05/25/2026

05/18/2026

TOMORROW! Join us and bring friends to this FREE presentation!

If customers can’t find you online, they can’t hire you. Learn how to connect your website, SEO, and social for real visibility.

Most businesses aren’t struggling because they’re bad at what they do. They’re struggling because the right people can’t find them.

In this session, From Invisible to In-Demand, Tom and Jacquie Peterson of Splash Social Marketing break down how your website, SEO, and social media should actually work together—without turning your week into a full-time marketing job.

This isn’t theory. It’s a practical playbook designed for busy business owners and nonprofit leaders who need results, not more noise.

You’ll learn:

How customers are really searching for services like yours
Where most businesses lose visibility (and how to fix it)
How your website, SEO, and social media should support each other
What you should be doing weekly vs. what’s a waste of time
Simple ways to increase visibility without increasing your workload
Whether you’re starting from scratch or trying to improve what you already have, you’ll walk away with clear, actionable steps to help your business get found—and chosen.

Join us for this session of the Business Playbook Lunch Series and leave with a plan you can actually use.

https://bit.ly/4wDXe71

05/12/2026

Raise your hand if you're joining us for the Business Playbook Lunch Series on 5/19?

From invisible to in-demand, this session shows you how to get noticed online without shouting into the void. Tom and Jacquie share what's working right now in websites, social media, and content that actually brings in business.

Tuesday, May 19
11:30 - 1:00
Community Foundation of South Lake
Presented by Mighty Manatee

https://bit.ly/3R837cq

05/10/2026

05/07/2026

Do you like to have fun? We do! Join us for this informative and FUN event!

If customers can’t find you online, they can’t hire you. Learn how to connect your website, SEO, and social for real visibility.

05/07/2026

Splash lost one of is furry co-workers last night. RIP to Hiro Peterson. You were the best husky. Splash will be taking the day to mourn.

05/06/2026

A strange thing is happening in marketing right now.

AI learned from great writers, marketers, journalists, and storytellers.

Now many of those same writing techniques are being treated as “signals” of AI.

Write too polished? Feels AI.
Write too short? Also AI.
Use emojis? AI.
Don’t use emojis? Outdated.

The result is a strange new challenge for businesses trying to sound professional, human, and authentic online.

We wrote about the irony behind it and what it means for modern marketing.

Read the article here:

AI was trained on great writing. Now many of the same techniques used by skilled writers and marketers are being treated as signs of automation. Here’s why the internet suddenly feels suspicious of polished content.

05/06/2026

How do you start your Wednesday morning?

The early birds get the coffee. ☕🐦