RANN Digital Marketing Strategies

04/02/2024

🪄 Re-branding! New logo!

Why: I created the original logo when I first started RANN back in 2020. I wanted to incorporate some kind of racing theme into the logo. Not everything should be a race, but the goal is always to get to the finish line or accomplish a goal. (plus, I love running!)

What I changed: Once upon a time ago, a client told me the cloud looked like a fart cloud. I haven't been able to unsee it since. But I didn't LOVE my old logo either. I knew the day would come eventually...

What didn't change: I kept the same theme, same colors, same name, and same goal in mind - to help businesses hit their goals!

It's never a bad thing to give your brand a refresh ✨ We aren't afraid of change around here!

07/26/2022

Who is your audience? Have you built personas? Are you taking advantage of every channel you can to harvest new leads? Check out this guide to help you answer those tough questions:

Learn more about Small Business Marketing as taught by Sprout Social, HubSpot, Animoto and Campaign Monitor!

07/26/2022

New cover photo coming soon that aligns more with the personality of the brand and values. 🤩

07/16/2022

#3 - Build Anticipation 👏 Consumers love being the first to try something, listen to a new song/album, etc.

The announcement of Beyoncé's new album practically broke the internet — and as usual, it was done with genius marketing. Here's how you can market like her.

07/16/2022

Content marketing is still more important 👇

Here's your playbook for creating and distributing content the right way to reach your content marketing goals.

06/28/2022

Another happy customer in the books! I helped create a logo for a small business, and from there I designed some business cards for the client. 😄 💻 🪄

We went over 10+ concepts to nail down exactly what he wanted. After our 10th logo design, he said "I'll settle for this one"

Settle?! I don't want any client to "settle" for something they don't LOVE! 👉 Back to the drawing board.

I created 5 more designs and he fell in love with this one.

Happy customer = happy business.

03/18/2022

Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.

Social media has become a vital marketing tool for companies in many areas, including financial services. Businesses must learn quickly.

03/15/2022

Write for Your B2B Buyers, Not For Yourself

When B2B companies rely on jargon, hyperbole and self-centered statements it creates a substance gap between them and their intended audience.

03/15/2022

Opaper takes the friction out of social commerce – TechCrunch

While working her way through grad school, Opaper founder Joan McIntosh ran an online bakery. “I would wake up at 3 a.m., 4 a.m., go to a commercial kitchen and go door to door, delivering food or putting it in grocery stores.” After graduating, McIntosh’s professional life became decidedly mo...