Gianfagna Strategic Marketing, Inc.

08/20/2021

What an honor it was for Jean to join other past presidents of the National Association of Women Business Owners-Cleveland to celebrate the chapter's 40th anniversary. She was president of NAWBO in 2004-2005.

04/05/2021

How do you plan marketing when you suddenly can't plan, like during a pandemic? Our latest Smart Marketing Strategy post explains how to quickly rethink your marketing plan when your business faces a crisis. https://wp.me/p3tqgy-31f

03/11/2021

What lessons can smart marketers learn from the pandemic experience? Our latest blog post shares 7 insights for a smart marketing strategy: https://wp.me/p3tqgy-30K

02/10/2020

Many thanks to Lindsay Young of the Victoria Advocate for quoting tips from Jean Gianfagna in a recent article about the marketing impact a dissatisfied customer can have on your business.

A dissatisfied customer will verbally tell an average of 10 people about their experience. Approximately 13% will tell up to 20 people. In time, it is possible that around 100

10/31/2019

Here's a first for Jean's Smart Marketing Strategy blog: Being cited as an authority in an article in the Harvard Law Review on branding! Check out footnote 117:

The contents for the February 2018 issue (Number 4) include: • Article, “Are We Running out of Trademarks? An Empirical Study of Trademark Depletion and Congestion,” by Barton Beebe & Jeanne C. Fromer • Article, “Agency Fees and the First Amendment,” by Benjamin I. Sachs • Book Rev...

10/29/2019

Just published: Our NEW Smart Marketing Strategy guide-How to Audit Your Marketing Strategy. Get your complimentary copy on our website. https://www.gianfagnamarketing.com/blog/2019/10/29/how-to-audit-your-marketing-strategy-get-our-new-guide/

09/24/2019

We're proud to report that for the 12th year in a row, Cuyahoga County, Ohio has certified Gianfagna Strategic Marketing, Inc. as a Small Business Enterprise (SBE) and a Women’s Business Enterprise (WBE).

We are certified to provide advertising, public relations, and direct marketing strategic and creative services for County projects as a prime contractor or subcontractor through September 2020. We have worked on multiple County projects since receiving our original certification in 2007.

Gianfagna Strategic Marketing, Inc. has been recertified to provide advertising, public relations, and direct marketing strategic and creative services to Cuyahoga County, Ohio as a prime contracto…

09/16/2019

If you're marketing to other businesses, you're probably using content marketing. We've just published a valuable new guide to using premium content in a B2B content marketing strategy. It's free on our website-check it out.
https://www.gianfagnamarketing.com/blog/2019/09/16/new-white-paper-premium-content-in-a-b2b-marketing-strategy/

08/23/2019

If you sell products or services to college students and teens, head’s up: The new Marist College Mindset List is out, and it offers valuable insights for your smart marketing strategy. Jean's latest Smart Marketing Strategy blog post explains why.

If you sell products or services to college students and teens, head’s up: The new Marist College Mindset List is out, and it offers valuable insights for your smart marketing strategy. Previous…

08/07/2019

Do you need artificial intelligence - AI - to develop great creative? Or you just need a talented copywriter? Jean's latest Smart Marketing Strategy post shares some perspective for marketers.

Artificial intelligence, or AI, is the hottest technology in marketing. But do you need artificial intelligence to develop good creative for a smart marketing strategy? Or do you just need a talent…