06/03/2026
Your website is your hardest-working employee.
It doesn’t sleep. It doesn’t call in sick. And unlike Dave from engineering, it shouldn’t confuse people the second they arrive.
Your website should:
✔ Build trust
✔ Answer questions
✔ Show up in search
✔ Guide people toward action
If your site looks like it was designed in between Napster downloads, it’s time for a refresh because people are judging you online before they ever contact you.