The Ferneway Company

08/08/2013

Some great tips on using "Social Listening" on LinkedIn.

Augmenting a typical content strategy with real-time understanding of trends gives content marketers a huge advantage. To join the conversation, you have to hear what your audience is saying. Find ...

05/13/2013

Here are some great reminders on how to be productive while business traveling.

05/06/2013

Turn your events into powerful content marketing.

Find out how to create powerful content marketing from your organization's events to build your brand and drive engagement before, during, and after events.

05/06/2013

Here's a great how-to guide for using video to increase awareness, leads and sales.

If you follow the trend reports, you know video content marketing is taking off as an effective marketing channel for B2B marketers. Take a look at how you can create quality video content and achi...

04/29/2013

Here are some great basics for developing a content marketing strategy.

We're going back to the basics. Expert content marketers with defined and working strategies can skip this article. For the other 90 percent of you, use these 3 building blocks to start developing ...

04/25/2013

Want a special way to engage your target audience? Create a unique hook.

If you're going to create valuable content for your target audience, you'll need a hook to show why it's unique. Take a look at this example of a content marketing hook that helped an obscure brand...

04/18/2013

Look for the new SOUL OF THE SOUTH NETWORK that launches May 27.

LITTLE ROCK, AK--(Marketwired - Apr 18, 2013) - SOUL OF THE SOUTH NETWORK, a 24-hour regional broadcast network targeting African-American viewers in the South, and key Northern and mid-West "sister cities," will launch in 30 markets on Memorial Day Weekend, May 27, 2013. The highly anticipated laun...

04/18/2013

Here's a simple, to-the-point video that explains Health Reform.

Confused about how the new health reform law really works? This short, animated movie -- featuring the "YouToons" -- explains the problems with the current health care system, the changes that are happening now, and the big changes coming in 2014. Learn more about how the health reform law will affe...

04/17/2013

Great ideas for turning your content into a community.

Invest in your loyal audience by offering a forum for engagement and the results may surprise you. Use these 4 tips to turn your editorial content into community.

04/17/2013

Quality content is essential for business. So how do you create it?

Many of us have clients who are still overwhelmed by the challenges of creating useful content. Help them clearly define quality content. Then use these strategies and tips to help them create and ...

04/15/2013

Tell business stories to gain power, persuasion and influence.

We know storytelling gives talented employees:

04/11/2013

Are you out of marketing ideas? Consider adopting successful strategies from others.

When you feel like you've tried everything and are out of new ideas, it can be helpful to look to other companies' marketing campaigns for inspiration. Use these 3 ideas to adapt a top-tier content...