05/29/2026
The golden rule in Marketing:
Know. Your. Audience.
Even in B2B, because behind every business is still a person making a decision, solving a problem, comparing options, building trust, and wondering, “Are these the right people for us?”
In my recent Authority Magazine interview, I shared 5 Tips for Your B2B Marketing Strategy, and these beliefs shape the work we do at Buttoned Up Brand & Marketing.
So many strong companies have earned their reputation the hard way: quality work, loyal customers, long-standing relationships, and years of showing up.
But here’s the thing: if the right people can’t find you, understand you, or quickly see why you’re different, that reputation is working harder than it needs to.
You can read the full interview here: https://medium.com/authority-magazine/carli-sidoti-of-buttoned-up-brand-marketing-5-tips-for-your-b2b-marketing-strategy-8433ab62e322
An Interview With Rachel Kline
