Marketplace Strategy

Marketplace Strategy Code3 (formerly known as Marketplace Strategy) is comprised of a team of highly-focused marketplace We are now an industry-leading force, Where Brands Win.

Marketplace Strategy was acquired in August 2018 by a digital marketing agency formerly known as SocialCode (under the Graham Holdings umbrella), which is now Code3. SocialCode’s acquisition of MPS was to demonstrate their commitment to offering a 360 degree solution to brands as marketplace expansion began to grow. We have continued to operate as Marketplace Strategy for the past three years and

SocialCode went through a rebrand, resulting in Code3. Media, creative, and commerce are fundamental to digital marketers. In the past, each of these functions was siloed and leveraged to either drive awareness, consideration, or conversions. For example, media was effective in identifying and reaching audiences. And creative efforts were best used to engage consumers and drive them to a point of purchase on a marketplace or D2C website. Now, the need for media, creative, and commerce expertise exists across all major platforms as they evolve to serve the needs of today's consumers. Which has lead us here, to today, where Marketplace Strategy fully becomes a part of Code3, and offering you the most powerful solutions to drive performance at scale. This is where Marketplace Strategy’s commerce team meets Code3 at the intersection of media and creative.

As we've officially become the commerce division of Code3, we invite you to follow along with us on the Code3 Facebook p...
10/01/2021

As we've officially become the commerce division of Code3, we invite you to follow along with us on the Code3 page. That's where you can find us beginning next week!

Before we head into the weekend, we encourage you to sign up for The Code3 Collective. This is our weekly newsletter tha...
09/30/2021

Before we head into the weekend, we encourage you to sign up for The Code3 Collective. This is our weekly newsletter that includes can't-miss resources and information.

Sign up for The Code3 Collective weekly newsletter!

Available on Snapchat and other social media platforms, AR drives a personalized audience connection, capturing attentio...
09/28/2021

Available on Snapchat and other social media platforms, AR drives a personalized audience connection, capturing attention and conveying emotion beyond the capabilities of video alone. Learn more here.

We put the spotlight on Snap and how it can change the brand experience. Explore the possibilities of using Augmented Reality to connect with prospects and drive conversions.

Summer is in the rearview mirror and all sights are set ahead on Q4 and the holiday push. To ensure you’re prepared, it’...
09/27/2021

Summer is in the rearview mirror and all sights are set ahead on Q4 and the holiday push. To ensure you’re prepared, it’s important to revisit platform changes and updates that occurred during the busy summer months. Read more here.

The summer was a busy time for updates to Amazon. Here we share some important Amazon feature updates and platform changes.

The Food E-commerce market size is estimated to grow at a CAGR of 20.3% during the forecast year from 2021 to 2027. For ...
09/24/2021

The Food E-commerce market size is estimated to grow at a CAGR of 20.3% during the forecast year from 2021 to 2027. For a comprehensive breakdown of this forecast, read more here.

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The world’s largest market research store. Find reports on every industry, containing market forecasts, financial breakdowns, competitor analysis & more.

Over-the-top ads have the power to connect with your customers and prospects throughout every phase of the marketing fun...
09/23/2021

Over-the-top ads have the power to connect with your customers and prospects throughout every phase of the marketing funnel. We can partner with your brand to incorporate a smart OTT strategy that makes sense for your needs, budget, and campaign objectives.

Take part in the streaming revolution to connect with your audience. Explore the possibilities of over the top advertising in this blog post.

Have you signed up for the Code3 Collective yet? Receive our weekly newsletter to your inbox every Thursday morning.
09/21/2021

Have you signed up for the Code3 Collective yet? Receive our weekly newsletter to your inbox every Thursday morning.

Sign up for The Code3 Collective weekly newsletter!

09/20/2021

How Amazon is leveraging its non-eCommerce retail? Find out here.

Amazon operates close to 600 physical stores in the US, the majority of which are locations of grocer Whole Foods Market, which Amazon acquired in 2017.

ICYMI: Kroger is partnering with Instacart to deliver food and household staples in as little as 30 minutes. Learn more ...
09/17/2021

ICYMI: Kroger is partnering with Instacart to deliver food and household staples in as little as 30 minutes. Learn more here.

Grocery delivery has become a competitive market as companies ranging from upstarts to giants like Amazon.com try to grab a bigger slice of consumer spending.

Pinterest has evolved from its early days as a simple social sharing site into a powerful driver of buyer behavior as we...
09/16/2021

Pinterest has evolved from its early days as a simple social sharing site into a powerful driver of buyer behavior as well as a lucrative advertising platform. Explore the features that set Pinterest apart from other social networks and learn why it deserves a spot in your marketing strategy.

Here we explain the importance of including Pinterest shopping in your brand's online strategy.

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